Fireclick Releases Web Analysis Tool

Share this article:
Fireclick, a Mountain View, CA, provider of Web analytics solutions, yesterday debuted its hosted Netflame Enterprise, designed for use by merchandising executives in measuring Web site effectiveness and making improvements to increase revenue.


Netflame Enterprise upgrades the basic Netflame and Netflame Plus service levels. Netflame Enterprise provides online marketers with merchandising analysis, such as per-product conversions for the entire site, geographic tracing of site visitors (country, region and city) and visitor segmentation capabilities. Its most important feature is campaign tracking that lets marketers follow the revenue and ROI associated with various marketing campaigns down to the individual keyword level.


Netflame Enterprise is deployed as a hosted solution. Pricing starts at $3,000 per month. It is available to all Netflame and Netflame Plus customers for an additional fee.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.