Fire Mountain Gems taps StrongMail for e-mail

Share this article:
Fire Mountain Gems taps StrongMail for e-mail
Fire Mountain Gems taps StrongMail for e-mail

Jewelry e-commerce store Fire Mountain Gems has partnered with e-mail services provider StrongMail Systems Inc. to power its e-mail marketing communications.

Fire Mountain Gems sends five e-mail campaigns for new products and offers each week, and it was looking for a more cost effective way to manage its e-mail in-house and to clean up its list, both features of StrongMail's platform.

“We like how StrongMail handles failures and the regular updates that they do,” said Todd Bushman, assistant manager of Web marketing at Fire Mountain Gems. “We take list cleanup pretty seriously, and we had a lot of manual work in this area before.

Previously, Fire Mountain Gems worked with Lyris on its e-mail campaigns. Since they switched to StrongMail – the integration began in October and is now up and running – the jewelry firm said it has increased its deliverability rate to 99.7%.

The partnership with Fire Mountain Gems comes as StrongMail said it increased its customer base by 133% in 2007. Other new clients include Commerce Bancorp, Coldwater Creek, eToys, Turner Broadcasting System and The Knot.

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for ...

The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the ...

A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.