February 01, 2008

Fire Mountain Gems taps StrongMail for e-mail

Jewelry e-commerce store Fire Mountain Gems has partnered with e-mail services provider StrongMail Systems Inc. to power its e-mail marketing communications.

Fire Mountain Gems sends five e-mail campaigns for new products and offers each week, and it was looking for a more cost effective way to manage its e-mail in-house and to clean up its list, both features of StrongMail's platform.

“We like how StrongMail handles failures and the regular updates that they do,” said Todd Bushman, assistant manager of Web marketing at Fire Mountain Gems. “We take list cleanup pretty seriously, and we had a lot of manual work in this area before.

Previously, Fire Mountain Gems worked with Lyris on its e-mail campaigns. Since they switched to StrongMail – the integration began in October and is now up and running – the jewelry firm said it has increased its deliverability rate to 99.7%.

The partnership with Fire Mountain Gems comes as StrongMail said it increased its customer base by 133% in 2007. Other new clients include Commerce Bancorp, Coldwater Creek, eToys, Turner Broadcasting System and The Knot.