Fingerhut Taps William J. Lansing

Share this article:
Fingerhut Companies Inc., Minnetonka, MN, selected William J. Lansing, vice president for business development at General Electric Co., as its president. Lansing's appointment adds an extra executive to the upper-level management structure of the $1.8 billion company. Theodore Deikel, who has served as president, chairman and CEO, will continue as chairman and CEO. Lansing will focus on expanding Fingerhut's marketing and fulfillment business, electronic commerce and global growth. "Fingerhut has the deepest customer database in the industry," Lansing said. "You can bet we will be looking for ways to leverage our customer relationships through strategic acquisitions and innovative database applications. We can benefit both our shareholders and our customers by building products, services and relationships centered on this database." Lansing also will work closely with Peter Michielutti, chief operating officer of Fingerhut's retail business.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.