Fingerhut Relaunches Package Insert Program

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Singer Direct Inc., Scarsdale, NY, announced its appointment yesterday as manager for the relaunched Fingerhut package insert program.


The Fingerhut catalog, which was relaunched in late 2002, offers general merchandise including electronics, jewelry, home furnishings, sporting goods and apparel.


Though the program had 20 million annual packages prior to going off the market, the new program starts with an estimated 1 million packages. It is expected to rise substantially, according to Singer Direct.


The price for the program is $60/M.


More information on the Fingerhut program can be obtained from Sandra Roscoe at 914/472-7100 or sroscoe@singerdirect.com.


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