Fingerhut Relaunches Package Insert Program

Share this article:
Singer Direct Inc., Scarsdale, NY, announced its appointment yesterday as manager for the relaunched Fingerhut package insert program.


The Fingerhut catalog, which was relaunched in late 2002, offers general merchandise including electronics, jewelry, home furnishings, sporting goods and apparel.


Though the program had 20 million annual packages prior to going off the market, the new program starts with an estimated 1 million packages. It is expected to rise substantially, according to Singer Direct.


The price for the program is $60/M.


More information on the Fingerhut program can be obtained from Sandra Roscoe at 914/472-7100 or sroscoe@singerdirect.com.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.