Fingerhut Relaunches Package Insert Program

Share this article:
Singer Direct Inc., Scarsdale, NY, announced its appointment yesterday as manager for the relaunched Fingerhut package insert program.


The Fingerhut catalog, which was relaunched in late 2002, offers general merchandise including electronics, jewelry, home furnishings, sporting goods and apparel.


Though the program had 20 million annual packages prior to going off the market, the new program starts with an estimated 1 million packages. It is expected to rise substantially, according to Singer Direct.


The price for the program is $60/M.


More information on the Fingerhut program can be obtained from Sandra Roscoe at 914/472-7100 or sroscoe@singerdirect.com.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.