Fingerhut Picks Bigfoot Interactive for E-Mail Marketing

Share this article:
Bigfoot Interactive, an e-mail marketing technology and services provider, is expected to announce today that it has been chosen as Fingerhut Cos. Inc.'s permission-based e-mail marketing provider.


Bigfoot Interactive will offer Fingerhut access to its advanced e-mail marketing technology platform, vertical market expertise and professional services designed to build profitable, long-term customer relationships and maximize marketing return on investment.


"Bigfoot Interactive has demonstrated a profound knowledge of our industry and our business goals," said Michael Sherman, president of Fingerhut, Minnetonka, MN, a leading database marketing company and the second-largest consumer cataloger in the United States. "We look forward to tapping into Bigfoot Interactive's expertise and technology to foster valuable customer relationships and drive additional revenue through our e-mail program."


Fingerhut's targeted e-mail program features relevant product specials, events and sweepstakes. Bigfoot Interactive's e-mail technology platform enables advanced segmentation and campaign management to create highly customized messaging.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions