Fingerhut, Net Perceptions Combine Strengths

Share this article:
E-commerce software provider Net Perceptions Monday said it would combine its customer relations systems with direct marketing firm Fingerhut's consumer database to increase both companies' online and offline business.


In the agreement, Fingerhut Cos., Minnetonka, MN, will leverage its database containing information on more than 30 million customer households. Net Perceptions, Minneapolis, will deploy its broad-based technology for Fingerhut's eight Internet sites. Financial terms were not disclosed.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.