Fingerhut, Net Perceptions Combine Strengths

Share this article:
E-commerce software provider Net Perceptions Monday said it would combine its customer relations systems with direct marketing firm Fingerhut's consumer database to increase both companies' online and offline business.


In the agreement, Fingerhut Cos., Minnetonka, MN, will leverage its database containing information on more than 30 million customer households. Net Perceptions, Minneapolis, will deploy its broad-based technology for Fingerhut's eight Internet sites. Financial terms were not disclosed.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.