Fingerhut Launches Spanish-Language Catalog in Chicago

Share this article:
Fingerhut Companies Inc., Minnetonka, MN, yesterday began test-mailing a Spanish-language catalog dubbed Fingerhut En Espanol in the Chicago area. The catalog's cover features Chicago Cubs star Sammy Sosa. Last year, the multi-title catalog company mailed nearly 9 million Spanish catalogs and this year plans to mail 18 different Spanish catalogs. The company added bilingual customer service representatives and a new call center in Tucson, AZ. Fingerhut also plans to launch a Spanish-language Web site. The catalog launch will include a full-scale ad campaign including Spanish-language newspaper, TV, radio and outdoor ads. Merchandise in the catalog includes jewelry, housewares, clothing and electronics.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.