Fingerhut, Holsted Team on Jewelry Effort

Share this article:
Fingerhut Direct chose Holsted Marketing Inc. for its first major outside revenue-generating program since the restart of the company following its closure by former owner Federated Department Stores.


Fingerhut Direct is working with Holsted on a direct mail continuity program offering jewelry products. Two mailings dropped Nov. 1 to 100,000 households promoting two of Holsted's most successful jewelry programs. A third mailing offering "Lady Sterling Jewelry" will be included in Fingerhut remittance envelopes in mid-November, reaching another 100,000 households.


With each mailing the first shipment of jewelry is offered free -- with minimal shipping and handling costs -- allowing customers to preview the collection.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.