Fingerhut Debuts Blow-ins Through Singer Direct

Share this article:
Singer Direct Inc., Scarsdale, NY, said yesterday that it is offering the new-to-market Fingerhut catalog blow-in program effective immediately. The program has 35 million annual insert opportunities and a cost of $35/M.


Fingerhut buyers are 83 percent female with an average age range of 35-55 and average household income of $35,000. They purchase electronics, jewelry, home furnishings, housewares, home improvement products, sporting goods and apparel.


The minimum test quantity for the program is 100,000.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions