Fingerhut Buys Stake in Empire Direct
The agreement allows Fingerhut to increase its stake to a majority interest. The financial terms of the agreement were not disclosed.
Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.
A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.
AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.