Fingerhut Buys Stake in Empire Direct
The agreement allows Fingerhut to increase its stake to a majority interest. The financial terms of the agreement were not disclosed.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.