Fine line between authentic and offensive
In response to criticism from PETA and other animal rights groups regarding TV spots featuring pit bulls in choke chains, McCann Erickson client Verizon reportedly said it didn't intend to offend. Last week, Virgin Mobile faced criticism from religious groups over its "Strip2Clothe" video contest, which had asked people to send videos of themselves undressing to raise money for the homeless. The company later renamed the push "Blank2Clothe," extending the contest to include any action, not just stripping.
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