FindWhat Signs Search Deal With Canadian YP Publisher

Share this article:
FindWhat.com said yesterday that it signed a local paid search deal with Canadian directory publisher Yellow Pages Group.


FindWhat, Fort Myers, FL, will license its paid listings platform for YPG to sell paid search listings on its Internet directory sites, YellowPages.ca, Canada411.ca and CanadaTollFree.ca. Montreal-based YPG also operates local city guide sites through CanadaPlus.ca.


YPG plans to launch its paid search network before the end of the year and target Canadian businesses looking to reach local consumers. The service will operate in English and French.


FindWhat and YPG will share revenue generated from clicks on the paid listings. The revenue split was not disclosed.


The YPG deal is similar to one FindWhat struck in the United States with Verizon Information Services to power its paid search platform on SuperPages.com. FindWhat also has private-label arrangements with Lycos, Thomas Global Register and Mitsui & Co. in Japan. Since its launch in March, SuperPages.com has signed 11,000 advertisers for paid search listings.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.