FindWhat Signs Search Deal With Canadian YP Publisher

Share this article:
FindWhat.com said yesterday that it signed a local paid search deal with Canadian directory publisher Yellow Pages Group.


FindWhat, Fort Myers, FL, will license its paid listings platform for YPG to sell paid search listings on its Internet directory sites, YellowPages.ca, Canada411.ca and CanadaTollFree.ca. Montreal-based YPG also operates local city guide sites through CanadaPlus.ca.


YPG plans to launch its paid search network before the end of the year and target Canadian businesses looking to reach local consumers. The service will operate in English and French.


FindWhat and YPG will share revenue generated from clicks on the paid listings. The revenue split was not disclosed.


The YPG deal is similar to one FindWhat struck in the United States with Verizon Information Services to power its paid search platform on SuperPages.com. FindWhat also has private-label arrangements with Lycos, Thomas Global Register and Mitsui & Co. in Japan. Since its launch in March, SuperPages.com has signed 11,000 advertisers for paid search listings.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.