FindWhat Opens AdRevenue Xpress to All
The performance-based marketing and e-commerce firm said the expansion would help small and midsize Internet businesses.
"We opened it up to non-advertisers because a lot of the smaller Web sites are niche sites that specialize in particular products or services," said Seb Bishop, chief marketing officer for FindWhat, Fort Myers, FL. "Those sites have very specific traffic going to them, and this is an added sell."
FindWhat already works with 40,000 small Web sites, delivering targeted ads by "carefully choosing the sites to display them on," Bishop said.
Web publishers now can earn revenue by adding a FindWhat search box to their Web site, and advertisers benefit as well.
"ARX generates targeted traffic from niche Web sites, which tends to result in high click-to-buy rates," Bishop said.
The technology gives advertisers more control over how and where their ads appear. Publishers select how they want relevant ads to appear, rather than being limited to an "automated contextual solution," president/CEO Phillip Thune said.
Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters