FindWhat Opens AdRevenue Xpress to All

Share this article:
Internet marketing firm FindWhat.com is expanding its AdRevenue Xpress program to all Web publishers, whether they're advertisers with the company or not.


The performance-based marketing and e-commerce firm said the expansion would help small and midsize Internet businesses.


"We opened it up to non-advertisers because a lot of the smaller Web sites are niche sites that specialize in particular products or services," said Seb Bishop, chief marketing officer for FindWhat, Fort Myers, FL. "Those sites have very specific traffic going to them, and this is an added sell."


FindWhat already works with 40,000 small Web sites, delivering targeted ads by "carefully choosing the sites to display them on," Bishop said.


Web publishers now can earn revenue by adding a FindWhat search box to their Web site, and advertisers benefit as well.


"ARX generates targeted traffic from niche Web sites, which tends to result in high click-to-buy rates," Bishop said.


The technology gives advertisers more control over how and where their ads appear. Publishers select how they want relevant ads to appear, rather than being limited to an "automated contextual solution," president/CEO Phillip Thune said.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.