Findings from recent survey

Share this article:
The Authentication and Online Trust Alliance has found that 51% of the Fortune 500's consumer-facing brands, 52% of the Fortune 500'sconsumer-facing financial service brands and 54% of the top 300 brands in the In­ternet retailer segment are all using some form of e-mail authentication. However, it also found that 80% of seemingly branded e-mail is actually sent by spammers.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.