Direct Line Blog

Find out how to reach 7 billion potential customers

Share this article:

If you're not already registered for the upcoming Direct Marketing News webcast, slated for Dec. 13, then you must not be interested in how to reach every consumer on the planet. Is that true?  

In a discussion moderated by Direct Marketing News senior editor Juan Martinez, "Is Your Online Store Ready for Global Business?" you'll hear from the U.S. international product marketing supervisor for UPS, as well as the founder and CEO of FitForCommerce, who will share their knowledge about the technological, cultural and logistical issues that stand between you and 7 billion potential customers across the planet.

Even better, not only will you be able to ask questions during the live webcast, but if you'd like Juan to get your question on deck in advance, shoot him an email.

The benefits and rewards of a truly global e-commerce marketplace are numerous. Companies that can make the global leap will have the power to market products and services globally to an almost limitless number of new marketplaces, cultures and populations. But there are many things to consider when running your online store on a global scale.

Learn exactly what it takes to do so in this informative editorial webcast. We'll break down the technological, cultural and logistical issues that stand between you and those seven billion potential clients. Among other things, you will learn how to:

  • make it easy for customers to buy, no matter where they are;
  • make sure they can pay you;
  • build a framework on your site that can accommodate various cultures and habits;
  • use merchandising wisely in international settings;
  • adapt logistics to fit individual markets; and
  • maintain localized consistency at checkout.

So make sure you join us live on Tuesday at 1 p.m. ET/10 a.m. PT to hear more about these techniques, ask our important speakers your pressing questions and tap into their years of expertise.

Even if you can't attend live, register today and you'll be able to view the presentation on demand after the live event at a time that is convenient for you.

Featured speakers:

Bernardine Wu, founder and CEO, FitForCommerce
Joey Rosenberg, U.S. international product marketing supervisor, UPS

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Do You Really Know What Motivates Your Customers?

Do You Really Know What Motivates Your Customers?

Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.

5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, ...

From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.

4 Elements of Modern Marketing

4 Elements of Modern Marketing

Marketers who want to stay relevant need to go back to these four basics.