Financial Times to Use E.piphany Analysis System
Harte-Hanks, a direct and interactive marketing firm, will implement and administer the program, which will collect and analyze customer data for the Financial Times.
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Elijah Degen brings 15 years of experience to his new role at the digital agency.
CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.