Financial Times to Use E.piphany Analysis System
Harte-Hanks, a direct and interactive marketing firm, will implement and administer the program, which will collect and analyze customer data for the Financial Times.
Elijah Degen brings 15 years of experience to his new role at the digital agency.
CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.
Increased productivity is the real Hook for marketing automation.