Financial Times Chooses BBDO
BBDO, New York, has announced its latest interactive client, London's Financial Times, which has put the agency in charge of launching its ft.com Web site after a two-month competitive review.Billings were not disclosed, but BBDO is expected to build a complete advertising, sales promotion and direct marketing campaign for ft.com, as well as a multimillion-dollar media plan slated for a January rollout.
