Financial Times Chooses BBDO
Billings were not disclosed, but BBDO is expected to build a complete advertising, sales promotion and direct marketing campaign for ft.com, as well as a multimillion-dollar media plan slated for a January rollout.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.
Jared Lake moves over from M&C Saatchi Mobile to head the new unit.