Financial Times Chooses BBDO
Billings were not disclosed, but BBDO is expected to build a complete advertising, sales promotion and direct marketing campaign for ft.com, as well as a multimillion-dollar media plan slated for a January rollout.
Marketers can talk a good game about customer centricity, but actions speak louder than words.
Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...
Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.