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 Financial Services

Who's talking to your clients?

Tony Quin, CEO, IQ January 24, 2012

With 2011 in the rear view mirror, it's time to take stock and look ahead. If your company has been sitting on the sidelines unconvinced of the need for a social media strategy, then 2012 brings you the gift of clarity.
 

Q&A: Ryon Harms, director of social media, Farmers Insurance

January 01, 2012

Ryon Harms, Farmers Insurance director of social media, says people want to connect with faces, not products, on Facebook.
 

Experian launches North American consulting practice

December 06, 2011

Marketing services firm Experian expanded its Global Consulting Practice, the company's data and analysis consulting division, to serve clients in the North American market.
 

Discover to sponsor holiday-themed Zynga game

December 01, 2011

Discover Financial Services will sponsor a holiday-themed expansion of social gaming company Zynga's "FarmVille" game. The sponsorship, which enables consumers to earn gifts by completing virtual challenges, will go live to the public on Dec. 5.
 

Visa buys Fundamo to boost mobile services

June 09, 2011

Visa has acquired mobile financial services platform provider Fundamo for $110 million in cash, both companies said June 9. Visa also said it has signed a commercial agreement with mobile financial technology provider Monitise.
 

JG Wentworth plans integrated campaign

June 03, 2011

Financial services company JG Wentworth will launch a multichannel campaign later this year to build on its 877-Cash-Now TV ads, company CMO Phil Donahue told Direct Marketing News on June 3. The effort will include direct mail, email, search marketing and social media.
 

Data mining helps UN credit union sell global credit cards

Mercedes Cardona June 01, 2011

The United Nations Federal Credit Union (UNFCU), a nonprofit financial institution serving more than 90,000 United Nations agency staffers, retirees and their families, wanted to launch a Visa "smart card" aimed at individuals who travel frequently overseas.
 

Puzzles engage commuters

May 01, 2011

New York-based accounting firm Marks Paneth & Shron wants commuters in the metro area to participate in the same problem solving it faces each day. Posters featuring brain teasers appear at stations throughout New York transit and as ads in regional publications.
 

Financial industry focuses on customer 
engagement in retention programs

Chris Daniels March 01, 2011

Financial services companies are making investments in direct marketing 
programs that aim to boost loyalty among their customers — many of whom have become suspicious and angry with the industry for their part in the financial crisis.
 

Rebrand stresses simplicity

Chris Daniels March 01, 2011

Lakeland Bank is the third-largest commercial bank in New Jersey (based on assets of $2.7 billion), but the company felt its brand identity could be stronger, particularly among younger customers.
 

Q&A: Chris Moloney, SVP, head of marketing, Wells Fargo Advisors

Chris Moloney,? SVP and head of marketing, Wells Fargo Advisors March 01, 2011

Chris Moloney, SVP and head of marketing at Wells Fargo Advisors, discusses his new role and the financial firm's approach to social media
 

Insurance marketers broaden reach by expanding into new channels

Ben Comer February 01, 2011

Insurance marketers kicked off 2011 with a plethora of new direct response campaigns, from TV spots to Facebook sweepstakes.
 

Household names use DRTV to show off new product lines

Alex Palmer January 01, 2011

Major brands, including 3M and Western Union, have recently turned to direct response TV to raise consumer awareness and support retail promotions.
 

Mobile sets agenda

Ben Comer January 01, 2011

Mobile advertising, once nascent, has grown into an increasingly important, but fractured marketplace.
 

Ally Bank's CMO ignites rebranding

January 01, 2011

Sanjay Gupta joined GMAC Inc. as CMO in March 2008, the same month that investment firm Bear Stearns collapsed.
 

CardFlex direct response units set for quick action

January 01, 2011

CardFlex, a b-to-b company that provides transaction processing services and payment technologies, conducts the majority of its lead generation work through its in-house direct response marketing unit.
 

Digital coupon campaign drives loyalty, new acquisitions at Newk's

December 20, 2010

Chris Newcomb, owner of Newk's Express Cafe, a 30-store Southern restaurant chain that focuses on upscale quick-serve dining, knows that in the food business "people can throw a lot of marketing dollars at a lot of places."
 

Direct marketing can sell products, but also build brand value and awareness: NCDM 2010

December 15, 2010

This week's NCDM 2010 Conference in Miami offered many wonderful examples of how companies use consumer insight to enhance marketing efforts.
 

Discover's telemarketing practices in question

December 08, 2010

Discover Financial Services' telemarketing practices came under fire this week as the Minnesota attorney general filed a suit alleging the credit card company made "aggressive, misleading and deceptive," calls on a variety of products, The Wall Street Journal reported.
 

Employers Insurance selects SolutionSet as direct AOR

December 01, 2010

Employers Insurance has named SolutionSet its direct marketing agency of record. The two companies have worked together since early fall, with the AOR relationship becoming official this month after a competitive pitch.
 

Banks roll with new financial regulations to learn more about their customers

Alex Palmer December 01, 2010

Financial institutions are emphasizing transparency and choice, and trying to learn more about their customers, increase loyalty, and better target their offers in response to newly enacted federal financial regulations.
 

KeyBank finds key to direct mail success in templates

November 01, 2010

KeyBank, a division of KeyCorp, was spending an inordinate amount of time and budget on the creative portion of its direct marketing efforts to consumers and small business customers.
 

Bank of America to implement 'relationship enhancement strategy'

October 20, 2010

Bank of America is planning to offer new consumer-facing banking services by the end of this year, the financial company said in its third-quarter earnings statement.
 

Brands plot b-to-b campaigns to showcase vertical expertise

October 01, 2010

Several major brands recently launched global b-to-b campaigns, emphasizing their expertise in new areas and signaling a change in their overall marketing strategy. UPS, Xerox and Zurich Financial Services all debuted significant business-facing campaigns in the past month.
 

Credit card companies race to provide e-commerce services

Alex Palmer October 01, 2010

MasterCard, Visa, American Express and Discover have recently beefed up e-commerce offerings through shopping websites, partnerships and acquisitions in a bid to stave off payment providers like Paypal and Google Checkout.
 

Bank Freedom targets union members in direct campaign

Jacqueline Renfrow September 27, 2010

Bank Freedom, a subsidiary of Prepaid Card Holdings Inc., is conducting a direct marketing campaign for a co-branded, prepaid debit card for the 1 million-plus members of the American Federation of State, County and Municipal Employees (AFSCME) union.
 

Brands engage tennis fans

August 23, 2010

Several sponsors of this year's US Open tennis tournament are using direct marketing tactics to engage, reward and attract consumers.
 

Dan Bernard, marketing director at The Hartford

August 01, 2010

DMNews' Dianna Dilworth speaks with Dan Bernard, marketing director at The Hartford
 

Banks pushing eBills

July 23, 2010

Despite online banking being the only way to handle personal finances for many, only 70% of internet users currently bank online, according to a report from Mintel Comperemedia.
 

Nailed It: DMNews talks with Mike Mulligan, GM, Safeway Direct Insurance

July 12, 2010

Mike Mulligan, general manager of Safeway Direct Insurance explains how his company used direct mail tactics to engage the Hispanic community for the first time in the company's history.