Financial Services

MassMutual's Customer-Led Marketing Revamp

MassMutual's Customer-Led Marketing Revamp

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The financial services firm learns that listening to the voice of the customer is just common cents.

4 Common Sense Tips for Marketers

4 Common Sense Tips for Marketers

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It's easy for marketers to get entangled in Big Data, technology, and complicated algorithms. Here are four tips every marketer needs to follow to keep it simple.

SunTrust Banks on First-Rate CX

SunTrust Banks on First-Rate CX

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The Atlanta-based bank's optimized website pays dividends.

Sweden's Collectum AB taps into the power of storytelling

Sweden's Collectum AB taps into the power of storytelling

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Collectum AB, administrator for Sweden's white collar occupational pension plan, devised a clever plan to get people to open its direct mail.

Chase Sapphire card owners form Facebook golf club

Chase Sapphire card owners form Facebook golf club

Chase's luxury credit card brand Sapphire launched a marketing campaign for avid golfers.

Capitalizing on transactional documents

Capitalizing on transactional documents

What happens when messages are sent within a printed business document? You may be surprised to know that they get read.

The wrong marketing compensation is risky business

The wrong marketing compensation is risky business

Compensation is a thorny issue. Check out of marketing challenge and see how you would deal with our scenario. We'll print the best answers.

Social-eyesing: Why your social needs to be visual

Social-eyesing: Why your social needs to be visual

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Banks and Pinterest. I mean, it's not cookies and milk, but why not?

Banking titans compete for consumer loyalty and trust in an era of increased bank fees

Banking titans compete for consumer loyalty and trust in an era of increased bank fees

Two of the largest U.S. retail banks, Chase and Citibank, have attempted to retain customers and acquire new ones by rebuilding trust and boosting brand loyalty through cohesive marketing across their respective websites, in-store creative, direct mail, email, loyalty marketing, and social media channels.

Financial marketers neglect social media as a direct response marketing channel

Financial marketers neglect social media as a direct response marketing channel

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Despite the need to connect with consumers across multiple channels, financial services institutions still don't view social media as an effective direct marketing channel.

Who's talking to your clients?

Who's talking to your clients?

With 2011 in the rear view mirror, it's time to take stock and look ahead. If your company has been sitting on the sidelines unconvinced of the need for a social media strategy, then 2012 brings you the gift of clarity.

Q&A: Ryon Harms, director of social media, Farmers Insurance

Q&A: Ryon Harms, director of social media, Farmers Insurance

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Ryon Harms, Farmers Insurance director of social media, says people want to connect with faces, not products, on Facebook.

Experian launches North American consulting practice

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Marketing services firm Experian expanded its Global Consulting Practice, the company's data and analysis consulting division, to serve clients in the North American market.

Discover to sponsor holiday-themed Zynga game

Discover to sponsor holiday-themed Zynga game

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Discover Financial Services will sponsor a holiday-themed expansion of social gaming company Zynga's "FarmVille" game. The sponsorship, which enables consumers to earn gifts by completing virtual challenges, will go live to the public on Dec. 5.

Visa buys Fundamo to boost mobile services

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Visa has acquired mobile financial services platform provider Fundamo for $110 million in cash, both companies said June 9. Visa also said it has signed a commercial agreement with mobile financial technology provider Monitise.

JG Wentworth plans integrated campaign

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Financial services company JG Wentworth will launch a multichannel campaign later this year to build on its 877-Cash-Now TV ads, company CMO Phil Donahue told Direct Marketing News on June 3. The effort will include direct mail, email, search marketing and social media.

Data mining helps UN credit union sell global credit cards

Data mining helps UN credit union sell global credit cards

The United Nations Federal Credit Union (UNFCU), a nonprofit financial institution serving more than 90,000 United Nations agency staffers, retirees and their families, wanted to launch a Visa "smart card" aimed at individuals who travel frequently overseas.

Puzzles engage commuters

Puzzles engage commuters

New York-based accounting firm Marks Paneth & Shron wants commuters in the metro area to participate in the same problem solving it faces each day. Posters featuring brain teasers appear at stations throughout New York transit and as ads in regional publications.

Financial industry focuses on customer 
engagement in retention programs

Financial industry focuses on customer 
engagement in retention programs

Financial services companies are making investments in direct marketing 
programs that aim to boost loyalty among their customers — many of whom have become suspicious and angry with the industry for their part in the financial crisis.

Rebrand stresses simplicity

Rebrand stresses simplicity

Lakeland Bank is the third-largest commercial bank in New Jersey (based on assets of $2.7 billion), but the company felt its brand identity could be stronger, particularly among younger customers.

Q&A: Chris Moloney, SVP, head of marketing, Wells Fargo Advisors

Q&A: Chris Moloney, SVP, head of marketing, Wells Fargo Advisors

Chris Moloney, SVP and head of marketing at Wells Fargo Advisors, discusses his new role and the financial firm's approach to social media

Insurance marketers broaden reach by expanding into new channels

Insurance marketers broaden reach by expanding into new channels

Insurance marketers kicked off 2011 with a plethora of new direct response campaigns, from TV spots to Facebook sweepstakes.

Household names use DRTV to show off new product lines

Household names use DRTV to show off new product lines

Major brands, including 3M and Western Union, have recently turned to direct response TV to raise consumer awareness and support retail promotions.

Mobile sets agenda

Mobile sets agenda

Mobile advertising, once nascent, has grown into an increasingly important, but fractured marketplace.

CardFlex direct response units set for quick action

CardFlex direct response units set for quick action

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CardFlex, a b-to-b company that provides transaction processing services and payment technologies, conducts the majority of its lead generation work through its in-house direct response marketing unit.

Ally Bank's CMO ignites rebranding

Ally Bank's CMO ignites rebranding

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Sanjay Gupta joined GMAC Inc. as CMO in March 2008, the same month that investment firm Bear Stearns collapsed.

Digital coupon campaign drives loyalty, new acquisitions at Newk's

Digital coupon campaign drives loyalty, new acquisitions at Newk's

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Chris Newcomb, owner of Newk's Express Cafe, a 30-store Southern restaurant chain that focuses on upscale quick-serve dining, knows that in the food business "people can throw a lot of marketing dollars at a lot of places."

Direct marketing can sell products, but also build brand value and awareness: NCDM 2010

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This week's NCDM 2010 Conference in Miami offered many wonderful examples of how companies use consumer insight to enhance marketing efforts.

Discover's telemarketing practices in question

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Discover Financial Services' telemarketing practices came under fire this week as the Minnesota attorney general filed a suit alleging the credit card company made "aggressive, misleading and deceptive," calls on a variety of products, The Wall Street Journal reported.

Employers Insurance selects SolutionSet as direct AOR

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Employers Insurance has named SolutionSet its direct marketing agency of record. The two companies have worked together since early fall, with the AOR relationship becoming official this month after a competitive pitch.

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