Financial Services

Layaway returns to retailers — on the Web

Chantal Todé October 26, 2009

Add Toys "R" Us to the list of retailers that recently introduced or reintroduced in-store layaway — a service that had been eliminated by many retailers.
 

Chase integrated effort highlights small business cards

Kevin McKeefery October 01, 2009

Chase launched an integrated campaign October 1 to promote its Ink business card portfolio. The integrated initiative highlights the benefits that each of the four Ink cards offer small businesses. Chase is primarily using the effort to build the Ink brand.
 

Alliance partners with Pacific Dental for credit card program

Mary Elizabeth Hurn September 30, 2009

Alliance Data Systems, a provider of loyalty and credit card services, has signed a multiyear agreement with Pacific Dental Services (PDS). As part of the deal, Alliance will supply PDS with patient financing and marketing services through a private-label credit card program for dental procedures.
 

CarMD takes DRTV for a spin

Nathan Golia September 25, 2009

CarMD, a Fountain Valley, CA-based manufacturer of the computerized car maintenance product by the same name, will roll out a long-form infomercial for the device nationwide next month.
 

American Family integrated push has NBC, CBS, MSN as partners

Mary Elizabeth Hurn September 25, 2009

American Family Insurance launched an integrated campaign this month with NBC Universal, CBS Radio, Katz Advantage and MSN.
 

ANZ Bank 'gettingUthru' by Rapp New Zealand

September 23, 2009

Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives.
 

Inuit to acquire Mint.com for $170 million

Dianna Dilworth September 17, 2009

Software company Intuit agreed this week to purchase online personal finance firm Mint.com in a cash transaction valued at approximately $170 million. The deal is expected to be completed in the fourth quarter.
 

New pay options for underbanked

Cara Wood September 14, 2009

Thirteen percent of consumers lived below the poverty line last year, according to recent data from the US Census Bureau. Meanwhile, the unemployment rate is at nearly 10%.
 

FT to launch Wealth in the US

Lauren Bell August 27, 2009

On October 16, the Financial Times will launch a US edition of its FT Wealth magazine. The quarterly, which focuses on luxury living and wealth management, will be sent for free to select FT readers as part of their subscriptions to the newspaper and will also be placed at select newsstands.
 

Danversbank ups loyalty rewards to encourage debit card use

Lauren Bell August 24, 2009

Danversbank, a Massachusetts-area savings bank with 17 branches, has added to its three-year-old customer loyalty program with new software from Metavante Corporation. The goal is to encourage use of the Danversbank debit card and other Danversbank offerings.
 

Nailed It: Tolithia Kornweibel, director of online marketing, Esurance

August 17, 2009

Tolithia Kornweibel, director of online marketing at Esurance, discusses the firm's growing commitment to geo-targeted promotions based on its strong performance in tests.
 

Creative campaigns from Cinnabon, The Room Place and Progress Energy

July 27, 2009

Hear what Will Payovich, director of creative services at Euro RSCG Chicago, thinks of recent campaigns from Cinnabon, furntiture store company The RoomPlace and Progress Energy.
 

Creative campaigns from Carolines on Broadway, Commonwealth Financial, Danner Shoe

Nathan Golia, Carol Krol, Cara Wood July 13, 2009

Hear what Joel Tretin, group creative director at Ogilvy, thinks of digital CRM efforst from Carolines on Broadway, Commonwealth Financial Group and Danner Shoe Manufacturing Co.
 

Financial industry group goes deeper into data

Lauren Bell June 11, 2009

The Bank Administration Institute (BAI), a research company serving the financial services industry, has tapped DataMentors for data processing services. DataMentors is providing BAI Research with its DMValiData and DataFuse software, which the firm will use to help create its diagnostics and reports for member banks.
 

Chase launches new rewards card and program

Lauren Bell June 05, 2009

JP Morgan Chase and Co. has launched a new proprietary rewards program for its Chase Card Services division. The "Ultimate Rewards" program, available to users of the Chase Freedom card and the new Chase Sapphire card, offers points rewards, which can be redeemed for cash, merchandise, travel and gift cards.
 

Flagstar Bank enhances loyalty program

Lauren Bell June 04, 2009

Flagstar Bank has started running a new points-based loyalty program with help from Kobie Marketing. Flagstar Rewards replaces a less flexible loyalty program the bank had in place before and runs on Kobie's Alchemy rewards platform.
 

Barclays India adds loyalty program

Lauren Bell May 26, 2009

Barclays Global Retail and Commercial Bank (GRCB) India has launched a new loyalty program for its Retail Liabilities Division with help from ElectraCard Services. The loyalty program is designed to help Barclays increase customer registration for and usage of its multiple service channels, including mobile banking, SMS alerts, debit cards, ATM and online banking.
 

New credit card rules could challenge DMers

Lauren Bell, Dianna Dilworth May 22, 2009

Credit card legislation signed by President Barack Obama Friday is expected to seriously impact the credit card industry and consumers' relationships with credit, and as a result, marketing from the industry is likely to change in message as well as volume.
 

New bank Ally launches with campaign focused on trust

Nathan Golia May 19, 2009

Ally bank, a newly formed unit of GMAC Financial Services, has launched a campaign with help from BBH New York. The goal of the campaign is to position the company, which was announced earlier this week, as a trustworthy place for its customers in an increasingly wary world around financial services.
 

Use behavioral targeting to pump up your e-mail ROI

Siara Nazir, director of customer acquisition and retention, E-Loan May 19, 2009

Ready to climb the peak of e-mail optimization? From an ROI perspective, e-mail marketing can be more effective than search in increasing conversion rates, especially if you have the right tools and techniques.
 

Hawkeye

May 18, 2009

Hawkeye has a strong heritage in data analytics and disseminating complex information to large customer bases, with dedicated practices for the financial services and high-tech arenas. Four years ago, digital work accounted for 10% of the business, while today it's 65% of what the agency does, including developing products in the social networking and personalized URL spaces. Click headline above to view Hawkeye's full profile, complete with capabilities and company history.
 

Wunderman

May 18, 2009

As the agency that bears the name of the legendary Lester Wunderman, who is credited with coining the phrase "direct marketing," it's no surprise that the science of direct is soul of what this agency does - though much of its work today revolves around digital, mobile, data analytics, e-mail as well as direct mail. The agency traces its roots to 1958 when it was founded as Wunderman, Ricotta, & Kline by three veteran ad men. In 1973, it was acquired by Young & Rubicam. Click headline above to view Wunderman's full profile, complete with capabilities and company history.
 

Top marketers weigh in on DM agency relationships

May 18, 2009

Peter Intermaggio, SVP of marketing and communications at Comcast, and Len Blaifeder, VP of advertising and direct marketing at
Bank of New York Mellon, discuss what the DM agency relationship means to them and their companies.
 

Mintel survey: Credit card use dropping

Nancy Kearney May 07, 2009

Debit cards are trumping credit cards in light of the recession, while more than a fifth of Americans (22%) are leaving both in the wallet, according to a new consumer survey from market research firm Mintel Comperemedia. Nearly half (43%) of those surveyed say they are relying more on their debit cards and using credit cards less because of the recession.
 

Teens are top credit target

Lauren Bell May 04, 2009

Marketers of debit and credit cards geared to teens balance the
lifestyle-focused needs of teens with parents' interest in security
 

Showcasing creative campaigns from KCSM-FM, Sage FAS and National Breast Cancer Foundation

May 04, 2009

California radio station wears donations on its sleeve; Sage FAS capitalizes with direct mail, segmentation; National Breast Cancer Foundation taps into online chatter to revamp social community.
 

AmEx campaign explains loyalty service changes

Dianna Dilworth May 04, 2009

American Express is launching a new campaign for its new Delta SkyMiles Credit Cards to educate loyalty members about changes in service.
 

ComScore: Online banking growing

Bryan Yurcan April 22, 2009

Despite continued consumer unease about the financial services sector, online banks have increased their customer acquisition, according to ComScore.
 

EverBank taps Carton Donofrio Partners as AOR

Jonathan Mack April 22, 2009

Online banking and financial service firm EverBank Financial Corp has named marketing communications firm Carton Donofrio Partners (CDP) as its agency of record. As part of EverBank's long-term growth initiative, CDP will create a digital ad targeting high earning prospects in the hopes of increasing acquisition among that demographic in the second quarter of 2009.
 

KeyBank names Sapient Interactive AOR

Jonathan Mack April 02, 2009

Financial services company KeyBank has named Sapient Interactive as its interactive agency of record. Sapient Interactive will create, manage and deliver digital marketing for KeyBank's online entities.
 

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