JCPenney's total 2011 sales decreased 2.8% compared with fiscal 2010, but its new marketing strategy is showing positive signs, the company reported Feb. 24.
Harte-Hanks' fourth-quarter 2010 direct marketing revenue increased 14.2% compared with the same period of 2009, the services provider said February 1 in an earnings report. Overall Q4 revenue at the San Antonio, TX-based company increased 8.5% year-over-year to $239.9 million. Fourth-quarter net income increased 15.7% year-over-year to $15.6 million, while Q4 operating income increased 26.6% compared with 2009's Q4 to $25.1 million.
Netflix said January 26 that it spent 10% less on marketing in the fourth quarter of 2010 compared with the same period of the prior year. However, it saw $596 million in Q4 revenue, a year-over-year increase of 34%, as well as net income of $47 million, up 52% compared with Q4 2009.
Acxiom, a marketing services and technology provider, reported a 5.4% year-over-year revenue increase to $299.1 million in its fiscal third quarter of 2011, which ended December 31, 2010. Acxiom said January 26 that it earned $861.2 million in revenue in the first nine months of its 2011 fiscal year, a 6.2% increase compared with the previous year.
Holding company Omnicom Group reported a 4.2% year-over-year increase in net income for the second quarter of 2010.
Infogroup reported May 3 that its net income in the first quarter of 2010 was $7.3 million, up from a $9.4 million loss in the same period last year. Operating income was $12.3 million, compared to operating income of $2.7 million in the first quarter of 2009.
Barron's reported on November 16 on analysts' positive outlook for FedEx, saying it has "upside for the long haul," mostly due to its international shipping business.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.