financial reports

JCPenney sales down 2.8% for 2011, looks ahead to new marketing plan

JCPenney's total 2011 sales decreased 2.8% compared with fiscal 2010, but its new marketing strategy is showing positive signs, the company reported Feb. 24.

Harte-Hanks Q4 direct marketing revenue up 14%

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Harte-Hanks' fourth-quarter 2010 direct marketing revenue increased 14.2% compared with the same period of 2009, the services provider said February 1 in an earnings report. Overall Q4 revenue at the San Antonio, TX-based company increased 8.5% year-over-year to $239.9 million. Fourth-quarter net income increased 15.7% year-over-year to $15.6 million, while Q4 operating income increased 26.6% compared with 2009's Q4 to $25.1 million.

Netflix Q4 2010 revenue jumps 34% despite marketing cut

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Netflix said January 26 that it spent 10% less on marketing in the fourth quarter of 2010 compared with the same period of the prior year. However, it saw $596 million in Q4 revenue, a year-over-year increase of 34%, as well as net income of $47 million, up 52% compared with Q4 2009.

Acxiom fiscal Q3 revenue up 5.4%

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Acxiom, a marketing services and technology provider, reported a 5.4% year-over-year revenue increase to $299.1 million in its fiscal third quarter of 2011, which ended December 31, 2010. Acxiom said January 26 that it earned $861.2 million in revenue in the first nine months of its 2011 fiscal year, a 6.2% increase compared with the previous year.

Omnicom reports 4.2% Q2 net income gain

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Holding company Omnicom Group reported a 4.2% year-over-year increase in net income for the second quarter of 2010.

Infogroup reports 3% Q1 revenue drop

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Infogroup reported May 3 that its net income in the first quarter of 2010 was $7.3 million, up from a $9.4 million loss in the same period last year. Operating income was $12.3 million, compared to operating income of $2.7 million in the first quarter of 2009.

Analysts bullish on FedEx

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Barron's reported on November 16 on analysts' positive outlook for FedEx, saying it has "upside for the long haul," mostly due to its international shipping business.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...