Are harried commuters in Grand Central really the best target audience for impromptu and unsolicited lessons on global economics? The Financial Times thinks so.
Despite the need to connect with consumers across multiple channels, financial services institutions still don't view social media as an effective direct marketing channel.
Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results.
Visa has acquired mobile financial services platform provider Fundamo for $110 million in cash, both companies said June 9. Visa also said it has signed a commercial agreement with mobile financial technology provider Monitise.
Direct marketing mail volumes in the banking and investment industries have stabilized, according to Mintel Comperemedia, a direct marketing intelligence firm.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.