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 Finance

3D interactive FT wall is kind of a yawner

March 28, 2012

Are harried commuters in Grand Central really the best target audience for impromptu and unsolicited lessons on global economics? The Financial Times thinks so.
 

Financial marketers neglect social media as a direct response marketing channel

March 01, 2012

Despite the need to connect with consumers across multiple channels, financial services institutions still don't view social media as an effective direct marketing channel.
 

Integrated campaign yields double-digit growth

March 01, 2012

Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results.
 

Visa buys Fundamo to boost mobile services

June 09, 2011

Visa has acquired mobile financial services platform provider Fundamo for $110 million in cash, both companies said June 9. Visa also said it has signed a commercial agreement with mobile financial technology provider Monitise.
 

Banking, investment direct mail volumes stabilize in Q1: Mintel

Morgan Reid May 24, 2010

Direct marketing mail volumes in the banking and investment industries have stabilized, according to Mintel Comperemedia, a direct marketing intelligence firm.