Finance

3D interactive FT wall is kind of a yawner

3D interactive FT wall is kind of a yawner

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Are harried commuters in Grand Central really the best target audience for impromptu and unsolicited lessons on global economics? The Financial Times thinks so.

Financial marketers neglect social media as a direct response marketing channel

Financial marketers neglect social media as a direct response marketing channel

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Despite the need to connect with consumers across multiple channels, financial services institutions still don't view social media as an effective direct marketing channel.

Integrated campaign yields double-digit growth

Integrated campaign yields double-digit growth

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Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results.

Visa buys Fundamo to boost mobile services

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Visa has acquired mobile financial services platform provider Fundamo for $110 million in cash, both companies said June 9. Visa also said it has signed a commercial agreement with mobile financial technology provider Monitise.

Banking, investment direct mail volumes stabilize in Q1: Mintel

Direct marketing mail volumes in the banking and investment industries have stabilized, according to Mintel Comperemedia, a direct marketing intelligence firm.

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