Figleaves.com Sees 10 Percent Uplift in Sales After Search Optimization

figleaves.com, Britain's leading online retailer of intimate apparel and swimwear, has increased search conversion rates on its site by 10 percent, through better analysis and understanding of customer behavior.

From its ongoing review of the Web site, figleaves.com identified the need for converting more site searches to sales. The company hired San Mateo, CA-based Coremetrics, a provider of hosted web analytics and precision marketing solutions, to provide more detailed analysis of customer behavior and overall performance of the site.

figleaves.com provides a simple, one-stop shop for lingerie, men's underwear, hosiery, swimwear and activewear and caters for a wide range of sizes, sense of styles and budgets.

You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...