Fight negativity on your own terms
Joe Lovett, client services manager, iProspect
July 21 2008
Today, content comes in a variety of flavors. Some is positive, some is neutral, and some can be...well, downright negative. Often this less than flattering material appears in the form of blogs and reviews, and can be particularly damaging when visible on branded terms. So what's a marketer to do? Combat it.
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