May 22, 2002

FIFA Enlists ElectricArtists to Create Buzz for FIFAworldcup.com

Federation Internationale de Football Association, Zurich, Switzerland, named ElectricArtists' London-based ElectricBake arm to create buzz for FIFAworldcup.com.


The agency, headquartered in New York, will enlist sports, soccer and fan sites, newsgroup moderators and opinion leaders online to create awareness for the official site of the upcoming 2002 FIFA World Cup.


Once ElectricArtists and ElectricBake identify the most influential soccer fans, the agencies will offer them information and incentives to click through to FIFAworldcup.com. Third-party deals also will be struck to drive traffic to the FIFA tournament site


Similar Articles

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Q&A: Scott Pinkney, SVP & creative director, BBDO/Proximity, Toronto

Q&A: Scott Pinkney, SVP & creative director, BBDO/Proximity, ...

Scott Pinkney, SVP and creative director at BBDO/Proximity in Toronto, on customer relationship management, fine art, and his favorite font.

The Evolution of Marketing

The Evolution of Marketing

Marketing is changing. Fifteen top agency leaders share how the role of the agency is changing along with it.

Marketing Challenge: When a Counteroffer Is as Risky as a Good-bye

Marketing Challenge: When a Counteroffer Is as Risky ...

Your top creative director is about to leave your agency for a cushy position with his number one client. What would you do? Answers are due to ginger.conlon@dmnews.com by June ...