Fierce Markets Revamps Web Sites

Share this article:

Business-to-business media group FierceMarkets relaunched Web sites Sept. 25 to complement its 16 existing e-mail newsletters, read by 400,000 purchasing executives in telecom, digital media, biotech, healthcare, IT management and finance.

The move expands the number of advertising channels through which the company's marketing clients can reach buyers. In addition to offering advertising in e-mail newsletters and now on the site at www.fiercemarkets.com, FierceMarkets also offers trade show marketing and Webinar opportunities.

"Over the past five to 10 years, marketers are seeing lots of new ways and opportunities to reach decision makers in the industry," said Jeff Giesea, president of FireceMarkets, Washington, DC. "A lot of the traditional channels that marketers used are in flux right now. It can be confusing."

Mr. Giesea said that for a BTB marketer the way to reach consumers has shifted from merely print trade publications and trade shows to various online and educational offerings. One new opportunity with the relaunched sites is channel, or industry-topic, sponsorship.

"Marketers will have the opportunity to associate themselves with a particular industry issue covered on our Web site," Mr. Giesea said.

FierceMarket advertisers include CBS, HP, Intel and Microsoft. The media company boasts 70 percent return advertiser rates.

Mr. Giesea said that the company plans to continue expansion both via channel and industry topic.

"We listen to marketers," he said. "We try to be a right arm of our marketers, build publications around their needs to help them reach their target audience in an integrated way."

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

What's Hot in Email Marketing?

What's Hot in Email Marketing?

The world of email marketing is more frenetic than ever. Staying abreast of what's not just hot, but also relevant is an ongoing challenge for email marketers.

Email's Top 12 Teachable Moments

Email's Top 12 Teachable Moments

The frequency marketers use email provides plenty of possibility for error. But those who learn from their mistakes can turn a problem into an opportunity.

8 Ways to Increase Qualified Leads Through Email

8 Ways to Increase Qualified Leads Through Email

Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.