Fidelity Investments Chooses MarketSoft's 'eOffers' Technology

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MarketSoft, Lexington, MA, an online marketing solutions provider said yesterday that its Marketing Network eOffers product has been deployed by FMR Corp., also known as Fidelity Investments, Boston, in what was described as a multimillion dollar agreement.


The company said its eOffers and eLeads solution helps Fidelity build one-


to-one relationships with their customers.


"We take one-to-one marketing very seriously," said Scott Peters, executive vice president of the Marketing Information Group at Fidelity. "Being able to send personalized offers to customers through their desired channel of communication is critical to our line of business, and eOffers is the first solution we've seen that effectively manages and prioritizes offers we make to our customers. It supports our entire one-to-one marketing effort."


Chris Feeney, product marketing manager at MarketSoft, said "Fidelity was an early research client of ours, so they had a lot influence in how everything was developed."


Feeney said the product is now available to marketers in all industry sectors and can be implemented within a two to three month time frame. He characterizes the eOffer product as one that allows contacts and content to be accessed from an online library template that determines through algorithms what is the best offer for a given customer in a real time environment.


"It's very compelling," said Feeney. "What we are offering is a total optimization and marketing management solution."


Fidelity Investments offers mutual funds, insurance and financial services to 15 million customers. Fidelity competes primarily with Charles Schwab & Co., New York, and T.Rowe Price, Baltimore.

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