Fidelis Group Debuts Personalized Ad Management System

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The Fidelis Group Inc., Hackensack, NJ, is expected to release today a design tool for ad agencies, retailers and franchisers, letting them manage local advertising that is created by individual outlets.


The Personalized Advertising Management System lets each store or affiliate create customized ad campaigns through a secure online tool. Using online templates, Fidelis said, a campaign can be put together by selecting from a list of advertising options. There is no limit to the number of ads that can be created and housed within the system, and each ad can be altered or replaced as needed.


Fidelis CEO Livleen Singh said the corporate marketing department can predefine all pictures, slogans and other information so that franchisees can customize their own ads from the options with the look and feel they want, as well as different offers or prices. Features of the system include: a supported print media for magazines, newspapers, direct mail, e-mail blasts, pamphlets and brochures; online distribution list and user controls. Fidelis has a $995 trial version that allows up to 10 users for three months.


Fidelis will feature the new tool at this week's American Association of Advertising Agencies Media Conference & Trade Show in New Orleans.


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