FEI Women's Health Taps Colle + McVoy for ParaGard Push

Share this article:
FEI Women's Health, a maker of hormone-free anti-impregnation drugs, Friday picked MDC Partners' Colle + McVoy, Minneapolis, to develop a national ad campaign for its ParaGard intrauterine contraceptive.


The agency will use brand advertising, direct, e-mail and online marketing, brand design, collateral, sales support and event promotions to create national awareness for ParaGard.


This is Colle + McVoy's first account in the women's reproductive area. FEI, Los Angeles, produces contraception for women that it claims is easy to use, lasts long and is completely reversible.


Meanwhile, Colle + McVoy also won strategic media planning responsibilities for Northern Tool + Equipment's retail store division. The assignment also includes media buying for the toolmaker's out-of-home media and part of its print work.


Based in Minneapolis, Northern Tool sells products through 50 retail stores in 10 states, a catalog and at www.northerntool.com. The company has a catalog and e-commerce site for Britain. The product line covers consumer goods as well as industrial and construction equipment.


Colle + McVoy's older clients include Nestle Purina, Novartis, CHS, Explore Minnesota Tourism, Winnebago Industries, North American Olive Oil Association, CNH, Red Wing Shoe Co., Bayer and Minnesota State Lottery.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.