FEI Women's Health Taps Colle + McVoy for ParaGard Push

Share this article:
FEI Women's Health, a maker of hormone-free anti-impregnation drugs, Friday picked MDC Partners' Colle + McVoy, Minneapolis, to develop a national ad campaign for its ParaGard intrauterine contraceptive.


The agency will use brand advertising, direct, e-mail and online marketing, brand design, collateral, sales support and event promotions to create national awareness for ParaGard.


This is Colle + McVoy's first account in the women's reproductive area. FEI, Los Angeles, produces contraception for women that it claims is easy to use, lasts long and is completely reversible.


Meanwhile, Colle + McVoy also won strategic media planning responsibilities for Northern Tool + Equipment's retail store division. The assignment also includes media buying for the toolmaker's out-of-home media and part of its print work.


Based in Minneapolis, Northern Tool sells products through 50 retail stores in 10 states, a catalog and at www.northerntool.com. The company has a catalog and e-commerce site for Britain. The product line covers consumer goods as well as industrial and construction equipment.


Colle + McVoy's older clients include Nestle Purina, Novartis, CHS, Explore Minnesota Tourism, Winnebago Industries, North American Olive Oil Association, CNH, Red Wing Shoe Co., Bayer and Minnesota State Lottery.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.