Feeding America taps Merkle for response management

Hunger relief nonprofit Feeding America has chosen Merkle's Response Management Group to handle replies to its direct mail campaigns. The agency will be responsible for capturing data, acknowledgment fulfillment and call center services.

Feeding America was already a Merkle client before the hire.

“Merkle has been Feeding America's agency for seven years, and during that time we've helped them increase revenue from direct mail,” said Steve Gregg, senior director of business development at Merkle. “We're making better use of scanning and imaging technology and providing a move consistent turnaround of contributions, and acknowledging donors more quickly.”

Feeding America receives half a million responses annually. These donations will be processed in the Response Management Group's Hagerstown, MD facility.

A Feeding America representative could not be immediately reached for comment.