FEDMA Creates E-Mail Marketing Council

Share this article:
The Federation of European Direct and Interactive Marketing launched an e-mail marketing council yesterday designed to counteract the threats to the industry.


While e-mail marketing has great potential as a marketing medium, problems with spam are leading to more regulations around the world, according to FEDMA. It is imperative that key industry players work to combat these threats by promoting best practice and respecting consumers' wishes, the association said.


"There are many different proposals to try to prevent spam, including filters, certificates, regulations, etc," FEDMA director general Alastair Tempest said at this week's E-mail Marketing Forum in London. If companies carrying out bona fide e-mail marketing "are not actively involved in these initiatives, the medium will be strangled in the cradle."


The council will meet for the first time this summer. For more information, e-mail Catherine Brett at cbrett@fedma.org.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.