FedEx's animated Enchanted Forest campaign fails to deliver

Share this article:
Creepy. Just creepy
Creepy. Just creepy

FedEx's Facebook page guides users into the “Enchanted Forest” where they are asked to help save the environment by planting an imaginary tree.

Greeted by a group of fidgeting animals and creepy, anthropomorphic trees, users are instructed to plant a tree after which FedEx pledges to donate “on your behalf to the Arbor Day Foundation to help restoration efforts in areas affected by wildfire and drought.” The bubbly music and vivid cartoons make it obvious that the campaign targets children.

This is all fine and dandy except for the fact that Facebook explicitly states that no one under 13 should be using the site. It is unclear why FedEx wishes to reach out to kids in this campaign.

Are they seeing a sudden influx of customers from the toddler demographic? Or are they just trying to establish their brand early? Regardless, such a technique is likely better off for companies that provide services children can use.

Check out more e-commerce sites and see how they rated:

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

MediaWhiz

MediaWhiz is an online performance marketing agency that helps clients acquire customers more ...

More in Social Media

Mobile Approaches Three Quarters of Facebook's Ad Revenue

Mobile Approaches Three Quarters of Facebook's Ad Revenue

The channel accounted for 62% of the social network's $2.7 billion ad revenue in Q2, a 21% increase from the same period last year.

Twittersphere Abuzz With Negativity Over Pinterest's New Brand Leader

Twittersphere Abuzz With Negativity Over Pinterest's New Brand ...

The general sentiment is that David Rubin's success with the Axe brand is unlikely to help him grow the social network's male audience.

LinkedIn Acquires Bizo

LinkedIn Acquires Bizo

The professional network brings business audience marketing to its platform for $175 million.