FedEx Rebrands Parcel Direct as FedEx SmartPost

Share this article:
FedEx Corp., Memphis, TN, yesterday announced a new brand identity for recently acquired national parcel consolidator Parcel Direct. It will be known as FedEx SmartPost.


The New Berlin, WI-based subsidiary of FedEx Ground, which is the small-package ground delivery unit of FedEx Corp., begins operating under the new brand immediately.


FedEx SmartPost operates a network built to place low-weight, less time-sensitive packages into the U.S. Postal Service system, typically at the local post office level for final delivery to residences. Customers in the e-tail and catalog industries increasingly have requested this service, which takes advantage of the competitive postage rates available through the USPS.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Coupon Mailers

Delivered: Coupon Mailers

What's in our mailbox this month: Coupons. See which ones are good deals—and which ones you shouldn't deal with.

Melissa Goes to Canada

Melissa Goes to Canada

Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.