Federated Sales Slide, Income Rises
However, net income increased from $58 million in the 13 weeks ended May 5, 2001, to $89 million for the recently concluded quarter.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
The online wine retailer's strategy incorporates different flavors and depths.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.