Federated Expects Dip in January Same-Store Sales
Sales in the week ended Jan. 12 "were consistent with this expectation," the company said in its weekly sales call.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
The online wine retailer's strategy incorporates different flavors and depths.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.