Federal Trade Commission
FTC and search engines aren't on the same page when it comes to paid search ads.
The FTC alleges that Spokeo marketed consumer profiles to recruiters and misrepresented company endorsements.
FTC charges two businesses with exposing customer information on peer-to-peer networks. Settlements with both companies require each to establish comprehensive data security programs and undergo periodic audits.
POM Wonderful fires back at FTC with new advertising campaign.
Skechers USA Inc. has agreed to settle FTC charges that the company made unfounded and deceitful claims about the benefits of its Shape-Ups fitness shoes.
Caller ID is supposed to be a bulwark when it comes to unwanted calls. Not anymore.
Playdom, a Disney Enterprises subsidiary, has agreed to pay $3 million to settle Federal Trade Commission (FTC) charges that it violated the Children's Online Privacy Protection Act (COPPA). The alleged violations included illegally collecting and disclosing personal information from more than 1.2 million children under age 13 without parental consent, the FTC said this week.
Google settled Federal Trade Commission charges on March 30 that it violated consumers' privacy, as well as its own policies, when it launched social network Google Buzz in February 2010. The FTC had charged Google with violating the Federal Trade Commission Act by using Gmail customers' information for Google Buzz without their consent, according to the FTC.
Marketers waiting with bated breath to see what will become of prospective Do Not Track legislation received both good and bad news this week.
US Rep. Jackie Speier (D-CA) introduced the Do Not Track Me Online Act of 2011 on February 11. It is the first bill of this Congress to explicitly call for Do Not Track regulation. Marketers and industry groups have voiced opposition to prospective federal Do Not Track legislation, which would block unauthorized monitoring of consumers' online behavior, in recent months.
Industry experts said the Restore Online Shoppers' Confidence Act, passed in December, will protect some consumers by curbing dishonest practices, but it won't affect most ethical marketers.
Job website Monster.com added a setting on its Career Ad Network January 28 that allows consumers to control behavioral ad targeting. It is the latest example of a company relinquishing some control over online tracking by allowing consumers to determine their own preferences.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...