Marketers have never been more obsessed with customer data than they are today. And there's more data than ever to obsess over. Here's a detailed breakdown of where to extract the best consumer insights.
Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.
Next: Trends and Strategies to Watch
Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the coming year.
"The mailing industry is at an important juncture of transformation," says Bell & Howell CEO Ramesh Ratan.
A huge portion of valuable analytics remains untapped. Analysts reveal how marketers can unlock the potential of dark social.
Content brings dialogue, emotion, and relevance to the brand-customer relationship.
15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.
Experts reveal which metrics matter most for six marketing channels.
Digital marketing strategists created a winning campaign for Virginia's Democratic gubernatorial candidate, Terry McAuliffe.
A retooled social strategy allows marketers to get in on every stage of customers' moves.
Colorful artwork and an unorthodox social strategy produce positive results for the clothing brand.
The personal grooming brand uses content handhold prospective and new customers until they're comfortable and ready to commit.
Amex crafts an aggressive marketing plan to connect merchants with hard-to-identify customer segments, such as the LGBT community.
Direct Cut: Videos
Battle of the Brands
Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.
The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.
In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.