In-depth

Features Redefining the High-Value Customer

Redefining the High-Value Customer

Three companies ditch the notion that big spenders are the best customers, and opt for a modern definition rooted in influence.

Features 18 People in Marketing You May Not Know...but Should

18 People in Marketing You May Not Know...but Should

Not all influencers are well-known; that doesn't make their impact any less potent.

Next: Trends and Strategies to Watch

6 Do's and Don'ts for Trigger Emails

6 Do's and Don'ts for Trigger Emails

Because one data point is never enough.

The Hidden Costs of Dirty Data

The Hidden Costs of Dirty Data

Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.

82 More Postal Facilities to Close; Mailers Expect Not to Notice

82 More Postal Facilities to Close; Mailers Expect Not to Notice

The U.S. Postal Service has become very good at closing and consolidating postal facilities.

Special Features

Content Marketing The 3 Gifts of Content Marketing

The 3 Gifts of Content Marketing

Content brings dialogue, emotion, and relevance to the brand-customer relationship.

Agency Today's Marketing Agency Must Be a Driving Force

Today's Marketing Agency Must Be a Driving Force

15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.

Multichannel Marketing Metrics That Measure Up

Metrics That Measure Up

Experts reveal which metrics matter most for six marketing channels.

Digital Marketing Voting on the Right Marketing Metrics

Voting on the Right Marketing Metrics

Digital marketing strategists created a winning campaign for Virginia's Democratic gubernatorial candidate, Terry McAuliffe.

Case Studies

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

DonorsChoose.org Sees Success With Textbook Email Practices

DonorsChoose.org Sees Success With Textbook Email Practices

The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.

Direct Cut: Videos


Battle of the Brands

Multichannel Marketing Marketing That's Anything but a Gift

Marketing That's Anything but a Gift

Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.

Multichannel Marketing Apple's Marketing Does the Job; Samsung's is Less Than Galactic

Apple's Marketing Does the Job; Samsung's is Less Than Galactic

The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.

Multichannel Marketing Does M&M's or REESE'S Win the Real Candy Crush?

Does M&M's or REESE'S Win the Real Candy Crush?

In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.

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Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.