The bad news? The 4.3% exigent rate increase is almost sure to endure. The good news? Mailers enlisted a stalwart defender of their cause on Capitol Hill.
Telling stories through data helps marketers identify problems (or recognize opportunities) and zero-in on a solution.
Unfortunately, there's no magic bullet to help you measure the impact of your content marketing. But strategy (versus "random acts of content") is essential.
Experienced direct mailers and catalogers enter a new year with well-defined strategies and cutoffs for their house file and prospect mailings.
USPS's five-year plan is built on forecasts of 3% volume declines, but this year's huge rate increase has direct mailers and catalogers talking double-digit cuts in mailings.
Marketers are revving up their multichannel marketing efforts by putting mobile in the driver's seat.
Jeannette Kocsis, EVP of digital engagement at The Agency Inside Harte-Hanks, shares three email marketing issues she believes marketers should brace for this year.
The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.
Generating compelling customer experiences is a requisite for profitable brands and nonprofits alike.
The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.
Education and entertainment are Beretta's two principal missions in social media.
Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.
The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.
In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.