Three approaches to taking content marketing to the next level.
Three companies ditch the notion that big spenders are the best customers, and opt for a modern definition rooted in influence.
The definition of dynamic email content is changing—what marketers need to know.
Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on the channel in 2014.
Marketers no doubt want ad views, but what actually constitutes as an actual view is up for debate.
Content brings dialogue, emotion, and relevance to the brand-customer relationship.
15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.
Experts reveal which metrics matter most for six marketing channels.
Digital marketing strategists created a winning campaign for Virginia's Democratic gubernatorial candidate, Terry McAuliffe.
Engaging an audience that takes humor seriously requires an approach that's at the same time quick-witted and pervasive.
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
The online wine retailer's strategy incorporates different flavors and depths.
Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.
The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.
In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.