Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels.
In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy?
Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.
Concerning the future of the USPS, one thing is abundantly clear: It is going to change, sooner rather than later, and in significant fashion.
Here are three must-have data sets that every marketer should include in his or her email strategy.
Ski Campaign's New Spin
Spreading the Word on Chlamydia
Data-Driven Marketing Gets Dramatics Results
Graphic Film Festival Promo
Marketing That Solves a Real-Life Problem
Snap! You're a Marketer
Ben & Jerry's' Up Instagram Awesomeness
Hunter Boots Takes the Gloom Out of a Rainy Day
U.S. Marines Revamps its YouTube Page
Sprint's Unlimited iPhone 5 Campaign
Video's Multimedia Marketing Appeal
Kraft's Cool Digital Campaign
Tennis Star Sexes Up Moët & Chandon
DRTV is a Safe Bet For Annuity.com
Swedish agency taps into the power of storytelling
Strongbow's digital bottle cap prototype
Iconic Southern soda brand sponsors concert
Art gallery's personal spin on email invites
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
