In-depth

The CMO of the Future

Marketing Strategy

The CMO of the Future

Predictions abound on the ideal competencies of tomorrow's CMO. Which are fact, and which are fiction?

Marketing Tech Changes Everything

Marketing Strategy

Marketing Tech Changes Everything

2016 will be a seminal year for marketers who are adjusting budgets and processes, staffing and strategy, and more as they aim to exploit technology.

Next: Trends and Strategies to Watch

DaaS Defined

DaaS Defined

Demystifying the fundamentals that marketers need to know about data as a service.

In 2016, All Roads Will Lead to Email

In 2016, All Roads Will Lead to Email

Multichannel dreams will find fruition in inboxes as emailers dig deeper into their data, experts say.

Your Buyer Has a Name

Your Buyer Has a Name

B2B companies that use personas are twice as likely to exceed lead and revenue goals as those that don't.

Special Features

The 3 Gifts of Content Marketing

Content Marketing

The 3 Gifts of Content Marketing

Content brings dialogue, emotion, and relevance to the brand-customer relationship.

Today's Marketing Agency Must Be a Driving Force

Agency

Today's Marketing Agency Must Be a Driving Force

15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.

Metrics That Measure Up

Multichannel Marketing

Metrics That Measure Up

Experts reveal which metrics matter most for six marketing channels.

Voting on the Right Marketing Metrics

Digital Marketing

Voting on the Right Marketing Metrics

Digital marketing strategists created a winning campaign for Virginia's Democratic gubernatorial candidate, Terry McAuliffe.

Case Studies

Swarovski's Word-of-Mouth Strategy Sparkles

Swarovski's Word-of-Mouth Strategy Sparkles

The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.

Market Where Audiences Are Listening

Market Where Audiences Are Listening

Voices.com targets its two key customer groups via the channels in which they're most likely to respond.

Auntie Anne's Bakes Up Successful Engagement Campaigns

Auntie Anne's Bakes Up Successful Engagement Campaigns

The soft pretzel company uses modern social media strategies to market an age-old treat.

Golf Channel Tees Up a New Email Strategy

Golf Channel Tees Up a New Email Strategy

The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.

Direct Cut: Videos


Battle of the Brands

Marketing That's Anything but a Gift

Multichannel Marketing

Marketing That's Anything but a Gift

Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.

Apple's Marketing Does the Job; Samsung's is Less Than Galactic

Multichannel Marketing

Apple's Marketing Does the Job; Samsung's is Less Than Galactic

The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.

Does M&M's or REESE'S Win the Real Candy Crush?

Multichannel Marketing

Does M&M's or REESE'S Win the Real Candy Crush?

In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.

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