In-depth

Marketing Strategy The Datafication of Marketing

The Datafication of Marketing

Marketers have never been more obsessed with customer data than they are today. And there's more data than ever to obsess over. Here's a detailed breakdown of where to extract the best consumer insights.

Marketing Strategy Under 40 and Overly Ambitious

Under 40 and Overly Ambitious

Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.

Next: Trends and Strategies to Watch

Email Marketers Make a Big Impact With Big Data

Email Marketers Make a Big Impact With Big Data

Finally, email campaigns emerge from the Dark Ages with today's major infusion of Big Data.

Canada's Spam Law Has First Violator

Canada's Spam Law Has First Violator

The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.

To App, or Not to App?

To App, or Not to App?

Not every business needs a mobile app, but there are times when marketers should invest in these more detailed experiences.

Special Features

Content Marketing The 3 Gifts of Content Marketing

The 3 Gifts of Content Marketing

Content brings dialogue, emotion, and relevance to the brand-customer relationship.

Agency Today's Marketing Agency Must Be a Driving Force

Today's Marketing Agency Must Be a Driving Force

15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.

Multichannel Marketing Metrics That Measure Up

Metrics That Measure Up

Experts reveal which metrics matter most for six marketing channels.

Digital Marketing Voting on the Right Marketing Metrics

Voting on the Right Marketing Metrics

Digital marketing strategists created a winning campaign for Virginia's Democratic gubernatorial candidate, Terry McAuliffe.

Case Studies

The Beauty of Marketing Is in the Eye of the Customer

The Beauty of Marketing Is in the Eye of the Customer

Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.

PetRelocation Uses Content Marketing to Drive Sales

PetRelocation Uses Content Marketing to Drive Sales

Marketers at the pet travel service are barking up the right tree with a revamped content plan.

Avenue Stores Rebuilds on Social Commerce

Avenue Stores Rebuilds on Social Commerce

A strong investment in social commerce helped save Avenue Stores' fate.

BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

The style-centric brand gives its email marketing a major makeover.

Direct Cut: Videos


Battle of the Brands

Multichannel Marketing Marketing That's Anything but a Gift

Marketing That's Anything but a Gift

Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.

Multichannel Marketing Apple's Marketing Does the Job; Samsung's is Less Than Galactic

Apple's Marketing Does the Job; Samsung's is Less Than Galactic

The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.

Multichannel Marketing Does M&M's or REESE'S Win the Real Candy Crush?

Does M&M's or REESE'S Win the Real Candy Crush?

In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.

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