Marketers have never been more obsessed with customer data than they are today. And there's more data than ever to obsess over. Here's a detailed breakdown of where to extract the best consumer insights.
Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.
Next: Trends and Strategies to Watch
Despite its persistent popularity, marketers sometimes have a tough time crafting the most effective email messages.
Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the coming year.
"The mailing industry is at an important juncture of transformation," says Bell & Howell CEO Ramesh Ratan.
Content brings dialogue, emotion, and relevance to the brand-customer relationship.
15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.
Experts reveal which metrics matter most for six marketing channels.
Digital marketing strategists created a winning campaign for Virginia's Democratic gubernatorial candidate, Terry McAuliffe.
When the Affordable Care Act's health insurance mandate and public/private marketplaces went into effect in late 2013, it created a new, unprecedented era in direct competition for providing individual health insurance.
Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.
The retailer's Like2Buy page guides Instagram followers from snap to shop.
The resort proposes its site as a wedding destination to prospective customers through a targeted social sweepstakes.
Direct Cut: Videos
Battle of the Brands
Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.
The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.
In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.