Superman may be faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound, but how does the last son of Krypton stand against the "cool exec with a heart of steel," Iron Man?
Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels.
It's relatively easy to engage customers on e-commerce websites when marketers know who those customers are, but what about customers who don't sign in?
Today's consumers is more likely watching TV with a tablet or a smartphone in their lap rather than a TV dinner.
In terms of audience retention and videos, one minute of video is worth 1.8 million words.
Oscar Mayer is No Wiener When It Comes to Mobile
BNP Paribas Aces Twitter Campaign
Bacardi's Shot at Targeting Millennials
Lenovo Unifies Its Global Online Presence
Ski Campaign's New Spin
Spreading the Word on Chlamydia
Data-Driven Marketing Gets Dramatics Results
Graphic Film Festival Promo
Marketing That Solves a Real-Life Problem
Snap! You're a Marketer
Ben & Jerry's' Up Instagram Awesomeness
Hunter Boots Takes the Gloom Out of a Rainy Day
Swedish agency taps into the power of storytelling
Strongbow's digital bottle cap prototype
Iconic Southern soda brand sponsors concert
Art gallery's personal spin on email invites
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
