Marketers have never been more obsessed with customer data than they are today. And there's more data than ever to obsess over. Here's a detailed breakdown of where to extract the best consumer insights.
Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.
Next: Trends and Strategies to Watch
Those two old standbys command the highest ROI and response rate, respectively. Social and mobile are still waiting for their cab to arrive.
TD Bank Group's senior manager of customer segmentation says marketers need to go beyond last touch if they hope to score.
If there's more talk about marketing than there is action delivering it, collaboration may be lacking.
Content brings dialogue, emotion, and relevance to the brand-customer relationship.
15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.
Experts reveal which metrics matter most for six marketing channels.
Digital marketing strategists created a winning campaign for Virginia's Democratic gubernatorial candidate, Terry McAuliffe.
The Midwestern-based bank boosts its brand awareness with a fun strategy—digital games.
The health company is prescribing more than vitamins; it's encouraging a health-conscious lifestyle.
The 100-year-old jewelry retailer uses social to celebrate its centennial and share customer stories.
Prioritizing customers over campaigns allowed Silver Star Brands to increase revenue while reducing marketing costs.
Direct Cut: Videos
Battle of the Brands
Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.
The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.
In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.