Marketers who ignore the influence of marketing on customer experience do so at their peril.
The CTO and cofounder of ion interactive details his daily routine in this interactive infographic.
Next: Trends and Strategies to Watch
That's $1.4 billion less than it lost last year, however, thanks to growing package deliveries and stable Standard Mail.
A Postal Services showing signs of life and a Congress showing no signs of activity is a formula for exigency's demise, insiders say.
Marketers, be aware: 89% of adults check their smartphones at least several times per day.
Content brings dialogue, emotion, and relevance to the brand-customer relationship.
15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.
Experts reveal which metrics matter most for six marketing channels.
Digital marketing strategists created a winning campaign for Virginia's Democratic gubernatorial candidate, Terry McAuliffe.
The software provider uncovered unique marketing opportunities by blending offline and online interactions.
The coffee brand relies on existing followers and subscribers to promote its product, drive engagement, and grow its customer database.
91% of ad impressions for recent programmatic campaigns reached Nestlé UK and Ireland's desired market of new consumers
Live streaming is the cat's meow among fans of the pet food brand.
Direct Cut: Videos
Battle of the Brands
Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.
The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.
In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.