Not all influencers are well-known; that doesn't make their impact any less potent.
Getting inbound and outbound lead gen on the same track.
Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.
Experts weigh in on how marketers can leverage the increasing volume of social interactions to drive engagement and sales.
Incentives are one of the top methods marketers use to encourage customers to volunteer information.
Content brings dialogue, emotion, and relevance to the brand-customer relationship.
15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.
Experts reveal which metrics matter most for six marketing channels.
Digital marketing strategists created a winning campaign for Virginia's Democratic gubernatorial candidate, Terry McAuliffe.
Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.
The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.
Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.
The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.
Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.
The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.
In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.