Features

Main Features

Digital

We're watching you: location-based privacy issues

JoAnn DeLuna

Location-based services that depend upon intimate knowledge of customers' whereabouts give some customers pause.

Digital

Q&A: Brian McClary, social & emerging media analyst, Ford Motor Co.

JoAnn DeLuna

Location-based technology and QR codes are in heavy rotation at the Ford Motor Company.

Database Marketing/CRM

Data drives e-commerce

Mercedes Cardona

Retailers delve deep into their quantitative and qualitative consumer data to position brands and create rich customer experiences and personalized communications.

Digital

B-to-g marketers leverage social media

Erin Dostal

B-to-g marketers use social media just like many other marketers do. It's all a matter of targeting and fostering relationships — not solely sales.

Digital

Social media channels draw potential customers

Erin Dostal

One of the core issues with social media marketing to the government is that few marketers know how to quantify its value.

Coffee bars' marketing plans use stale email tactics

Americans love good coffee -- but who has the fresher marketing strategy, Peet's or The Coffee Bean & Tea Leaf?

Digital

Glad's "wild life" Facebook campaign belongs in the bin

There's not a bag big enough to dispose of the Glad Products Company's recent social venture.

Features

IKEA CMO at home with integrated mix

Allison Schiff

It's "not the [IKEA] Kool-Aid" that makes IKEA North America CMO Leontyne Green such a brand evangelist. It's the relevance of the brand itself.

The Work

Smoothie King shakes it up with weight loss campaign

Smoothie King launched an initiative in January geared towards promoting better health and helping its customers stick to their New Year weight loss resolutions.

Opinions

Plug-ins: b-to-b marketing

Managing your data so that it works for you takes work — especially in the data-driven b-to-b marketing world.

Digital

Plug-ins: audience development

Whether you call it circulation marketing, audience development or relationship marketing, the need is the same — to build leads and maximize ROI.

Direct Classic

DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.

Org Chart

Sectors

Law firm Collins & Lacy seeks to build on statewide expansion with 'marketing passion'

South Carolina-based business law firm Collins & Lacy went from a boutique firm to having a statewide presence. The key to this expansion was management's decision to invest in a marketing department, which had previously left communications to its attorneys.