Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.
Data-driven. Digital. Direct. These formerly distinct marketing terms are merging as real-time relevance increasingly drives customer interactions.
Next: Trends and Strategies to Watch
Ever since 2006, direct mailers have become accustomed to planning for a January hike in Standard Mail rates.
Lead generation is rarely a simple conversation, especially when it comes to the number of leads generated versus the value of them.
Our experts set the record straight.
Content brings dialogue, emotion, and relevance to the brand-customer relationship.
15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.
Experts reveal which metrics matter most for six marketing channels.
Digital marketing strategists created a winning campaign for Virginia's Democratic gubernatorial candidate, Terry McAuliffe.
The results from the comedic channel's campaign are anything but laughable.
Live Nation puts a modern spin on connecting customers and partners.
The outdoor clothing company emails when customers are most likely to click.
Jerry's Artarama drives loyalty—and revenue—through its customers' heads and hearts.
Direct Cut: Videos
Battle of the Brands
Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.
The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.
In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.