In-depth

The Battle for Marketers' Mindshare Intensifies

Marketing Strategy

The Battle for Marketers' Mindshare Intensifies

As marketing agencies, consultancies, and technology vendors enter each other's arenas, finding the right partners has become infinitely more complex. Here's how marketers can select providers that play to their strengths.

Social Marketing Innovation: Volvo

Marketing Strategy

Social Marketing Innovation: Volvo

Marketers at Volvo decided do two things for its 2015 social marketing campaign for the Super Bowl.

Next: Trends and Strategies to Watch

On April 10, Bid Farewell to Exigency!

On April 10, Bid Farewell to Exigency!

It will be a red letter day for direct mailers and catalogers, who'll shed the despised 4.3% postal surcharge.

Addressable TV Isn't On the Way; It's Arrived

Addressable TV Isn't On the Way; It's Arrived

The Golden Age of television advertising may just be arriving. More than 40 million households can be pinpointed with relevant TV spots.

9 Ways to Score with Lead Scoring

9 Ways to Score with Lead Scoring

A rundown of what lead scoring is, what it's not, and how marketing can build consensus with sales.

Special Features

The 3 Gifts of Content Marketing

Content Marketing

The 3 Gifts of Content Marketing

Content brings dialogue, emotion, and relevance to the brand-customer relationship.

Today's Marketing Agency Must Be a Driving Force

Agency

Today's Marketing Agency Must Be a Driving Force

15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.

Metrics That Measure Up

Multichannel Marketing

Metrics That Measure Up

Experts reveal which metrics matter most for six marketing channels.

Voting on the Right Marketing Metrics

Digital Marketing

Voting on the Right Marketing Metrics

Digital marketing strategists created a winning campaign for Virginia's Democratic gubernatorial candidate, Terry McAuliffe.

Case Studies

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.

Harman Unwraps Retargeting for the Holidays

Harman Unwraps Retargeting for the Holidays

The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.

Schlafly Taps Into Mobile Marketing

Schlafly Taps Into Mobile Marketing

The independent craft brewery debuts a new app and implements beacon technology to better engage customers and help them find its products.

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

The habits of consumers revealed how the pet care company could better engage animal lovers online.

Direct Cut: Videos


Battle of the Brands

Marketing That's Anything but a Gift

Multichannel Marketing

Marketing That's Anything but a Gift

Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.

Apple's Marketing Does the Job; Samsung's is Less Than Galactic

Multichannel Marketing

Apple's Marketing Does the Job; Samsung's is Less Than Galactic

The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.

Does M&M's or REESE'S Win the Real Candy Crush?

Multichannel Marketing

Does M&M's or REESE'S Win the Real Candy Crush?

In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.

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