Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.
Even the most data-centric marketers find it challenging to analyze a key mobile touchpoint: email.
Four data experts break down the do's and don'ts of how marketers can make the most of the data that's served to them directly.
Marketers at Expedia's Egencia, FreshDirect, and MasterCard explain what it takes to adopt today's more customer-centric analytics.
The Wharton Customer Analytics Initiative matches global companies overflowing with untapped customer data to the academic world's top analytics researchers.
Experienced direct mailers and catalogers enter a new year with well-defined strategies and cutoffs for their house file and prospect mailings.
USPS's five-year plan is built on forecasts of 3% volume declines, but this year's huge rate increase has direct mailers and catalogers talking double-digit cuts in mailings.
The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.
Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.
Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.
WOOFipedia provides educational and engagement opportunities to help pet owners strengthen their relationships with their dogs.
Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.
The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.
In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.