The luxury vehicle manufacturer relies on data and innovation to drive consumers through the purchase funnel.
Marketers who ignore the influence of marketing on customer experience do so at their peril.
Next: Trends and Strategies to Watch
IPOST would bake the 4.3% exigency surcharge into the base rate, while freezing further rate increases until 2018.
A new study finds that visual elements and offer-laden emails boost engagement; batch-and-blast messages don't.
Brands that are digital humanists will get further with customers than those who are digital machinists.
Content brings dialogue, emotion, and relevance to the brand-customer relationship.
15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.
Experts reveal which metrics matter most for six marketing channels.
Digital marketing strategists created a winning campaign for Virginia's Democratic gubernatorial candidate, Terry McAuliffe.
One pet insurance company learns that when it comes to personalization, a little data can go a long way.
Video lets Nassau tourist board reach targeted audiences it can't through other channels.
The pet brand turns a quirky, unofficial holiday for dog lovers into a major marketing opportunity.
Marketers at the soda brand use the power of social media influencers to drive consumer engagement.
Direct Cut: Videos
Battle of the Brands
Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.
The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.
In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.