In-depth

Data/Analytics Redefining Data Privacy

Redefining Data Privacy

Self-governance has been effective in forestalling privacy judgments. Will it continue to hold the line against class-action lawyers, privacy activists, and rampaging technology?

Marketing Strategy The Datafication of Marketing

The Datafication of Marketing

Marketers have never been more obsessed with customer data than they are today. And there's more data than ever to obsess over. Here's a detailed breakdown of where to extract the best consumer insights.

Next: Trends and Strategies to Watch

How to Make Your Emails Go Viral

How to Make Your Emails Go Viral

Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)

Social Media for Marketers: Do This, Not That

Social Media for Marketers: Do This, Not That

Tips from the Metropolitan Museum of Art's Chief Digital Officer on how marketers can use social to boost their personal brand.

Does the Postal Service Need a More Targeted Strategy for First Class Mail?

Does the Postal Service Need a More Targeted Strategy for First Class Mail?

Is the USPS in need of its own geographically direct strategy?

Special Features

Content Marketing The 3 Gifts of Content Marketing

The 3 Gifts of Content Marketing

Content brings dialogue, emotion, and relevance to the brand-customer relationship.

Agency Today's Marketing Agency Must Be a Driving Force

Today's Marketing Agency Must Be a Driving Force

15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.

Multichannel Marketing Metrics That Measure Up

Metrics That Measure Up

Experts reveal which metrics matter most for six marketing channels.

Digital Marketing Voting on the Right Marketing Metrics

Voting on the Right Marketing Metrics

Digital marketing strategists created a winning campaign for Virginia's Democratic gubernatorial candidate, Terry McAuliffe.

Case Studies

Social Targeting Doubles the Performance of Paid Media

Social Targeting Doubles the Performance of Paid Media

Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

Marketers for the spirits brand find the right digital recipe for its latest campaign.

Gazelle's Patience Leads to a Big Marketing Payoff

Gazelle's Patience Leads to a Big Marketing Payoff

The online cash-for-used-gadgets company values technology, testing, and timing.

General Mills Discovers Shoppers' True Demands— From Social Media

General Mills Discovers Shoppers' True Demands— From Social Media

The consumer foods giant taps into real conversations on social media and unlocks a treasure trove of insights.

Direct Cut: Videos


Battle of the Brands

Multichannel Marketing Marketing That's Anything but a Gift

Marketing That's Anything but a Gift

Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.

Multichannel Marketing Apple's Marketing Does the Job; Samsung's is Less Than Galactic

Apple's Marketing Does the Job; Samsung's is Less Than Galactic

The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.

Multichannel Marketing Does M&M's or REESE'S Win the Real Candy Crush?

Does M&M's or REESE'S Win the Real Candy Crush?

In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.

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