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Features Articles

Hawkeye

June 01, 2011

Hawkeye, like many agencies, has transitioned from a one-time reliance on print marketing to prioritizing its digital business.

Hacker Group

June 01, 2011

Direct and digital agency Hacker Group has verticals in telecommunications, insurance and travel. In 2010, it launched Health HG, a health insurance marketing practice, its second-largest vertical.

Acxiom Corp.

June 01, 2011

Acxiom Corp. is a giant in the marketing services industry, standing at more than $1 billion in global revenues and serving top-tier clients across the automotive, travel, entertainment, healthcare and technology industries.

Epsilon

June 01, 2011

Epsilon expects to be a $1 billion marketing services firm by next year, which would put it neck and neck with competitor Acxiom in terms of sales, as well as on par with the size of creative agency giant Wunderman.

Harte-Hanks

June 01, 2011

Harte-Hanks has turned its financial state around after a couple of tough years. It recently completed its third consecutive quarter of revenue growth. This growth is mostly driven by its marketing units, The Agency Inside Harte-Hanks and its internal direct marketing team.

Merkle

June 01, 2011

Expansion was the theme last year at CRM agency Merkle. Expansion was the theme last year at CRM agency Merkle. The Columbia, Md.-based company expanded both its physical footprint and its core offerings through acquisitions and with the opening of its first international office in Shanghai.

Accent Marketing Services & Communefx

June 01, 2011

Accent Marketing is building up two distinct shops under the same roof. Last year, it divided the business into performance marketing and engagement management units.

Allant Group

June 01, 2011

The industry has heard for years about "advanced TV advertising," the ability to target broadcast ads to specific audiences.

Arc Worldwide

June 01, 2011

ARC has been operating as the marketing services arm of Publicis' storied Leo Burnett agency since the two were brought under the same roof in 2006.

Carlson  Marketing

June 01, 2011

This loyalty specialist works in six areas: strategy and customer planning; decision sciences; creative, interactive, media and mobile; award services; technology services and operations; and incentive and event management.

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