Teva Neuroscience had a problem. In 2006, the pharmaceutical company was preparing to launch Azilect, a new Parkinson's disease treatment. But, with big-name brands already known in the marketplace, the company needed a pre-launch boost.

Teva Neuroscience had a problem. In 2006, the pharmaceutical company was preparing to launch Azilect, a new Parkinson's disease treatment. But, with big-name brands already known in the marketplace, the company needed a pre-launch boost.

What do New Orleans, Las Vegas and Rockford, IL have in common? They, like many regions in the US that are competing for domestic tourism dollars, all needed to attract new vacationers, and they all turned to direct marketing strategies to do it.

Homeowners in Ohio are receiving regular personalized direct mail from their local Real Living real estate agent that may include a schedule of upcoming games for the Ohio State Buckeyes, lawn-care tips or seasonal recipes.

Credit card fraud and identity theft are increasingly on the minds of American consumers, but that doesn't mean they know what to do. Financial institutions of every stripe are setting up services to help educate the public and give people tools to protect themselves.

For the first time since L.L. Bean opened its flagship store in 1917 in Freeport, ME, retail customers aren't getting tossed back into the water like small fish when they leave a store. Cross-channel integration has allowed the retail giant to better understand its customers, gain multichannel synergy and overcome a catch-and-release relationship with retail customers.

Justin Basini, European head of brand marketing for Capital One, talks to Noelle McElhatton about the brand, the US, and the credit crunch.

When GlaxoSmithKline (GSK) was preparing to launch its over-the-counter weight loss solution Alli, one of its first marketing moves was to focus clearly on health issues, rather than on brand-building.