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Features Articles

Data technology crucial to digital marketing

April 01, 2012

To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.

Despite rewards, some brands fail to send targeted emails

Dianna Dilworth February 01, 2012

At Orbitz, targeting based on demographic and psychographic data is so refined that the company sends out campaigns to as little as 10 people.

Creativity + ingenuity = Caples

Allison Schiff December 01, 2011

At Caples, now a Direct Marketing News brand, results are secondary to the creative idea, and success is judged in terms of originality.

Real-world challenges for real-time marketers

Dianna Dilworth October 01, 2011

As consumers are everywhere at once, using every device imaginable, brands perfect tactics for messages that resonate .

Q&A: Patrick McLean, VP of digital marketing, Capital One

Dianna Dilworth October 01, 2011

Patrick McLean, VP of digital marketing, Capital One, discusses his company's use of real-time marketing.

Marketing executives sound off on daily deal craze

October 01, 2011

Daily deals have become one of the hottest marketing  stories around — but lately, they've been making headlines for all the wrong reasons. August proved the cruelest month for this darling of real-time marketing, with both Facebook and Yelp pulling the plug on their daily deals programs.

DMA:2011 Conference Crib Sheet

October 01, 2011

Can't-miss sessions and events at this year's DMA

B-to-b success depends on social, data clarity

September 01, 2011

B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b data decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant.

Drive e-commerce with tailored email tactics

August 01, 2011

Despite big headlines around social media and mobile, email marketing is still the most effective way for e-commerce companies to drive sales online. It is often the central component within digital plans as e-commerce marketers rely on the medium for building relationships and earning revenue

Data integration a must for real-time marketing

July 01, 2011

To create relevant messaging using cross channel marketing requires the integration of data across channels, but this integration can be a challenge. Marketing is often organized in different departments across companies, creating silos of data that don't meet.

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