May 01, 2013
Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset.
December 01, 2012
Marketing legend and Caples 35 Emerson Award winner Don E. Schultz confides that he finds little courageous about marketing today.
December 01, 2012
Ever since taking a commercial arts class in high school, Robert Rasmussen, this year's winner of Caples' Irving Wunderman Award, says he knew where he wanted to be.
December 01, 2012
Torrence Boone, Google top dog and Caples 35 honorary chair, wants to help you tell a story.
October 01, 2012
For marketers associated with sponsoring brands, the Olympic Games present tremendous challenges—and opportunities—as they launch global multichannel campaigns.
October 01, 2012
A top priority for marketers trying to connect with customers through mobile is accuracy.
June 01, 2012
Now that the recession is arguably over, direct marketing agencies are in an especially fortunate position. Given their efficiency and accountability, they're poised for success in the data driven digital marketing revolution — and business is finally beginning to grow, according to many agency heads.
June 01, 2012
Wunderman chairman and CEO Daniel Morel on challenges agencies are facing and the opportunities ahead.
June 01, 2012
Top brand executives from Xerox Corp., Capital One and Esurance on the qualities they seek in an agency.
April 01, 2012
To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.
February 01, 2012
At Orbitz, targeting based on demographic and psychographic data is so refined that the company sends out campaigns to as little as 10 people.
December 01, 2011
At Caples, now a Direct Marketing News brand, results are secondary to the creative idea, and success is judged in terms of originality.
October 01, 2011
As consumers are everywhere at once, using every device imaginable, brands perfect tactics for messages that resonate .
October 01, 2011
Patrick McLean, VP of digital marketing, Capital One, discusses his company's use of real-time marketing.
Daily deals have become one of the hottest marketing stories around — but lately, they've been making headlines for all the wrong reasons. August proved the cruelest month for this darling of real-time marketing, with both Facebook and Yelp pulling the plug on their daily deals programs.
September 01, 2011
B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b data decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant.
August 01, 2011
Despite big headlines around social media and mobile, email marketing is still the most effective way for e-commerce companies to drive sales online. It is often the central component within digital plans as e-commerce marketers rely on the medium for building relationships and earning revenue
July 01, 2011
To create relevant messaging using cross channel marketing requires the integration of data across channels, but this integration can be a challenge. Marketing is often organized in different departments across companies, creating silos of data that don't meet.
June 01, 2011
Direct Marketing News convened a diverse group of email marketing executives in April for an editorial roundtable discussion, sponsored by StrongMail, to talk about several facets of email marketing strategy.
June 01, 2011
Agencies finished last year with improved revenues and are racing to scoop up new business as marketers begin to shop again. This year, as Direct Marketing News interviewed executives at dozens of the leading firms, the message we heard over and over again was "revenues are back."
June 01, 2011
While many direct shops simply want to stress their digital acumen over legacy direct channels, Robert Horvath, CEO of Rapp, wants clients to call his firm to lead the strategic thinking around any customer-related issue.
June 01, 2011
After more than a half-century in business, the agency founded by pioneers Lester and Irving Wunderman, Ed Ricotta and Henry Kline remains an industry heavyweight.
June 01, 2011
OgilvyOne Worldwide's chairman and CEO, Brian Fetherstonhaugh, describes the last year as a "recovery year," for the industry.
June 01, 2011
The past 12 months have represented the greatest industry transformation that Draftfcb CEO Laurence Boschetto says he has ever seen.
June 01, 2011
AKQA offers interactive CRM, e-commerce, interface design, content creation and distribution, media planning, search marketing and analytics services.
June 01, 2011
In March 2010, Catalyst dropped "Direct" from its name to reflect its growing digital strength, while doubling the size of its analytics and digital departments.
June 01, 2011
Euro RSCG 4D, a subsidiary of Euro RSCG, bolstered its offering in the last year through acquisitions, including Baltimore-based digital agency Congruent Media.
June 01, 2011
Organic CEO Marita Scarfi cites the digital agency's analytics practice that measures cross-channel consumer interactions as one of its primary strengths.
June 01, 2011
Hawkeye, like many agencies, has transitioned from a one-time reliance on print marketing to prioritizing its digital business.
June 01, 2011
Direct and digital agency Hacker Group has verticals in telecommunications, insurance and travel. In 2010, it launched Health HG, a health insurance marketing practice, its second-largest vertical.
June 01, 2011
Acxiom Corp. is a giant in the marketing services industry, standing at more than $1 billion in global revenues and serving top-tier clients across the automotive, travel, entertainment, healthcare and technology industries.
June 01, 2011
Epsilon expects to be a $1 billion marketing services firm by next year, which would put it neck and neck with competitor Acxiom in terms of sales, as well as on par with the size of creative agency giant Wunderman.
June 01, 2011
Harte-Hanks has turned its financial state around after a couple of tough years. It recently completed its third consecutive quarter of revenue growth. This growth is mostly driven by its marketing units, The Agency Inside Harte-Hanks and its internal direct marketing team.
June 01, 2011
Expansion was the theme last year at CRM agency Merkle. Expansion was the theme last year at CRM agency Merkle. The Columbia, Md.-based company expanded both its physical footprint and its core offerings through acquisitions and with the opening of its first international office in Shanghai.
June 01, 2011
Accent Marketing is building up two distinct shops under the same roof. Last year, it divided the business into performance marketing and engagement management units.
June 01, 2011
The industry has heard for years about "advanced TV advertising," the ability to target broadcast ads to specific audiences.
June 01, 2011
ARC has been operating as the marketing services arm of Publicis' storied Leo Burnett agency since the two were brought under the same roof in 2006.
June 01, 2011
This loyalty specialist works in six areas: strategy and customer planning; decision sciences; creative, interactive, media and mobile; award services; technology services and operations; and incentive and event management.
June 01, 2011
Experian Marketing Services CEO Matt Seeley likes to refer to his company as "the largest email player in the world."
June 01, 2011
GSI is a digital marketing and e-commerce management specialist with units in email marketing, mobile advertising, affiliate marketing, ad retargeting and in-depth analytics.
June 01, 2011
A year ago, Infogroup would have been described as 31 competing data and marketing services businesses. Now, after more than 18 months of consolidation and rebranding, it is a single company.
June 01, 2011
KBM Group's acquisition of I-Behavior brought it new capabilities in multichannel retail and online behavioral targeting, while its acquisition of Marketing Direct strengthened its healthcare offering.
June 01, 2011
Once a creative direct agency, The Kern Organization has become a strategic, customer-value optimization agency, dealing in acquisition and retention, says Russell Kern, founder and CEO.
June 01, 2011
Last year, the agency dropped "direct" from its name, looking to expand its reputation beyond direct mail and other traditional direct services.
June 01, 2011
The Scottsdale, Ariz.-based agency was acquired by publishing company Hearst last June, which president and CEO Don Scales refers to as "the biggest event in the history of the company."
June 01, 2011
Meredith Integrated Marketing, once known solely for custom publishing, continues to add to its marketing services arm. "We have made a concentrated effort to define ourselves as a marketing company," says Martin Reidy, president and CEO.
June 01, 2011
While the agency's roots stem from database management, it is aggressively broadening that definition. In 2009, Haggin Marketing united several companies it had acquired under SolutionSet, which it had bought earlier in the year.
June 01, 2011
A January 2011 Forrester Research report singled out Targetbase, which offers analytics, strategy, creative and marketing technology services, as the "most integrated" of the US database marketing service providers evaluated.
June 01, 2011
A digital agency at its core, Digitas expanded its work in social media and mobile in 2010, with 80% of its clients engaging in the latter channel, says Colin Kinsella, president of North America at Digitas.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
