PewDiePie Made $8M Last Year and That's Not Nearly Enough

PewDiePie Made $8M Last Year and That's Not Nearly Enough

Is the future of marketing in the hands of a few YouTube and Twitter influencers?

The Real Reason Why Dollar Shave Club Won

The Real Reason Why Dollar Shave Club Won

NYT article right about threat, but wrong about why

Five Minutes With: Stephen Taylor Breaks Down Marketing in the Travel Industry

Five Minutes With: Stephen Taylor Breaks Down Marketing in the Travel Industry

Sojern's SVP of enterprise solutions explains the traveler's path to purchase and how marketers can collect data at each stage.

RNC: Big Tech's Unclear Message on Trump

RNC: Big Tech's Unclear Message on Trump

Some big tech companies are giving the Republican National Convention a wide berth, but the message from others is mixed

How to Measure Return on Digital Investment (RODI)

How to Measure Return on Digital Investment (RODI)

The questions marketers need to ask to improve their digital marketing spend.

Five Post-Pokemon AR Thoughts

Five Post-Pokemon AR Thoughts

The world is quite ready for the AR revolution and other points

Five Minutes With: EJ McGowan, General Manager at Campaigner

Five Minutes With: EJ McGowan, General Manager at Campaigner

McGowan breaks down the perfect email and shares the lesson that he learned from a recent Royal Caribbean message.

Five Minutes With: Itai Sadan, CEO and Cofounder of Duda

Five Minutes With: Itai Sadan, CEO and Cofounder of Duda

SMBs need personalization to compete with big brands, he says.

Productivity Tools Your Marketing Team Needs

Productivity Tools Your Marketing Team Needs

Marketers share the time and project management tools they can't live without.

USPS's Reblin Discusses Informed Delivery Progress on 'Federal Drive'

USPS's Reblin Discusses Informed Delivery Progress on 'Federal Drive'

Trials going well, all systems go on national rollout

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Interest-based targeting enters a predictable, new world

Six Reasons to Care About Microsoft's LinkedIn Acquisition

Six Reasons to Care About Microsoft's LinkedIn Acquisition

What does Microsoft's dramatic LinkedIn acquisition mean for B2B marketers?

Request for Entries: Productivity Tools Every Digital Marketer Needs

Request for Entries: Productivity Tools Every Digital Marketer Needs

What are the production, project, and time management tools you can't live without?

Selling to the Selfie Generation

Selling to the Selfie Generation

Four ways to unlock the power of selfies.

How Bitcoin Could Enrich the Postal Service

How Bitcoin Could Enrich the Postal Service

USPS could use blockchain technology to profit from its position as a trusted third party, says the Postal Inspector General's office.

Is Facebook Too Big to Fail?

Is Facebook Too Big to Fail?

How many mistakes would it take?

The Promise of VR for Affected Communities

The Promise of VR for Affected Communities

Some corporate and nonprofit campaigns are showing what is possible through VR

A Survival Guide for Tomorrow's Marketer

A Survival Guide for Tomorrow's Marketer

The qualifications, skills, and behaviors the marketers of the future need.

The Fresh Prince of Marketing

The Fresh Prince of Marketing

Eight ways actor and musician Will Smith markets himself and connects with audiences of all ages.

Feeding Diners a Mobile Feedback Loop

Feeding Diners a Mobile Feedback Loop

Grubhub's CMO reveals how the food ordering brand engages diners before, during, and after they purchase.

'New Yorker' gets a lot of things wrong about the USPS

'New Yorker' gets a lot of things wrong about the USPS

Just about everything the consumer press knows about the Postal Service is wrong. We set them straight.

Taking Action on Your Customer Data

Taking Action on Your Customer Data

Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.

10 Lessons from Dell's New Executive Director of Global CX

10 Lessons from Dell's New Executive Director of Global CX

Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.

Google Wants My Phone Number

Google Wants My Phone Number

And I'm not giving it up. Does it want to date me, or just use me? I think the latter. What about you?

Diagnosing a New Strategy

Diagnosing a New Strategy

The Cystic Fibrosis Foundation enlivened its mission and messaging to connect with constituents through digital, social, campaigns, and community.

On House of Cards, Pollyhop, and Digital Political Possibilities

On House of Cards, Pollyhop, and Digital Political Possibilities

Could Will Conway and his search engine stooge actually fix a presidential election by controlling what voters see on a search engine? Ummm...not really.

We Learn From the Best (Marketers, That Is)

We Learn From the Best (Marketers, That Is)

Direct Marketing News honors women in marketing and shares their insights not just at our annual Marketing Hall of Femme, but all year round. Here, a collection of advice from 20 top female marketing leaders.

How to Be a "Wisconsin Nice" Brand

How to Be a "Wisconsin Nice" Brand

Five ways to win over customers from the dairy state and beyond.

9 Social Marketing Lessons All B2B Marketers Should Know

9 Social Marketing Lessons All B2B Marketers Should Know

Whether you're a marketing maven or just starting out, make sure you're applying these tactics to your social marketing.

What Wins in Marketing Today

What Wins in Marketing Today

Commonalities among the winners of DMN's 2016 Marketing&Tech Innovation Awards shed light on what it takes to be (successfully) innovative in marketing today.

Two Types of Email That Produce Marketing Wins

Two Types of Email That Produce Marketing Wins

An industry insider clears up a widespread myth about email marketing and reveals two surefire ways to ramp up its effectiveness.

Marketing, Redefined for Today's Reality

Marketing, Redefined for Today's Reality

Deloitte CMO Diana O'Brien explains why marketing's transformation means the entire organization needs to be empowered to shape the client experience.

Content Marketing on a Mission

Content Marketing on a Mission

Teach For America's four pieces of advice for using excellent content to better understand, target, and convert audiences.

10 Brands That Illustrate the New "Direct" Marketing

10 Brands That Illustrate the New "Direct" Marketing

The distinction between direct marketing and other marketing is dated, and these businesses are proving it.

Marketers Have Little Faith in These 41 Million People

Marketers Have Little Faith in These 41 Million People

They buy based on what they believe, but many marketers don't believe in them. They are faith-driven consumers.

It All Starts With the Customer

It All Starts With the Customer

Speakers at #Excom2016 emphasized that companies need to put customers at the center of their strategic decision making.

Is Hyperpersonalization Creepy or Crucial?

Is Hyperpersonalization Creepy or Crucial?

Nine marketing experts debate the strategy at a Domo-sponsored roundtable at the 2016 Marketing&Tech Innovation Summit.

The Fine Art of Mastering Twitter

The Fine Art of Mastering Twitter

Advice from the Guggenheim Museum on crafting an engaging social presence

Content Marketing Formats Must Evolve

Content Marketing Formats Must Evolve

PDFs, infographics, and other static content aren't going to cut it for long.

Building Loyalty One Pretzel at a Time

Building Loyalty One Pretzel at a Time

How Auntie Anne's uses mobile and social to keep customers coming back for more.

Was Ray Tomlinson the True Inventor of Modern Marketing?

Was Ray Tomlinson the True Inventor of Modern Marketing?

Email was his baby, the biggest cash generator of all marketing channels, and the foundation for search and social media. Marketers, mourn his passing.

The Trouble With Content Marketing

The Trouble With Content Marketing

Content marketing has an identity crisis. Here's why (and how to resolve it).

The Most Viral Social Media Moments of February 2016

The Most Viral Social Media Moments of February 2016

A snapshot of the most effusive flashes of virality from last month that marketers should take note of.

3 Oscar-Worthy Marketing Channels

3 Oscar-Worthy Marketing Channels

Which one wins best customer touchpoint in a leading role? Read on to find out.

A Culturally Nuanced Approach to Gaining Brand Loyalty

A Culturally Nuanced Approach to Gaining Brand Loyalty

Western Union cuts through the noise of a crowded marketplace by tuning in to its customers' values and aspirations.

What it Means to Be a Marketer in the Insight Economy

What it Means to Be a Marketer in the Insight Economy

There are innumerable formulas for success in today's business world, but data mastery is the common denominator.

To Know or Not to Know? The Paradox of Digital Identity

To Know or Not to Know? The Paradox of Digital Identity

Marketers who don't bother to learn and use customers' privacy preferences are just a creepy ad or a retargeting sofa away from losing their customers' business forever.

The Naked Truth About Naked Juice's Customer Engagement Strategy

The Naked Truth About Naked Juice's Customer Engagement Strategy

Naked Juice uses lifestyle and location data to enable local targeting as part of a national multichannel marketing campaign.

Why Millennials Block Ads

Why Millennials Block Ads

It's more about their disdain for bad browser experiences than a dislike of digital advertising.

The Best Results Aren't Always the Hard Numbers

The Best Results Aren't Always the Hard Numbers

Direct marketers love their quantitative measures, but qualitative insights can be just as revealing.

Why Brand Marketers Should Think Like Direct Marketers

Why Brand Marketers Should Think Like Direct Marketers

We may not be as different as you think.

Why (and How) Marketers Should Engage Geeks and Nerds

Why (and How) Marketers Should Engage Geeks and Nerds

Cultural domination seems to be the revenge that nerds promised in 1984. It's time for marketers to embrace the power of this amorphous group.

5 Lessons Marketers Can Learn From Zoolander

5 Lessons Marketers Can Learn From Zoolander

After all, there's more to marketing campaigns than just being "really, really, really, ridiculously good looking."

A Marketer's Look Behind the Privacy Shield

A Marketer's Look Behind the Privacy Shield

The new data accord between the U.S. and EU remains a work in progress. Meanwhile, survey your marketing cloud.

Marketing and Sales Still Lack Alignment

Marketing and Sales Still Lack Alignment

Relations aren't exactly improving between the two groups. It's past time to change that.

Is Your Mobile Ad Engagement Driven by Fat-Thumb Syndrome?

Is Your Mobile Ad Engagement Driven by Fat-Thumb Syndrome?

60% of U.S. adults surveyed say their mobile banner ad clicks are accidental

Wearable Tech = Vital Data

Wearable Tech = Vital Data

OK, apparently my Fitbit isn't just a cool tech toy; it's a marketer's dream.

Ad Blockers and the End of the Interactive Age of Innocence

Ad Blockers and the End of the Interactive Age of Innocence

IAB's Rothenberg brands blocker companies as satanic, but they're just marching to the orders of the masses.

Marketers' Responsibility in Data Security and Protection

Marketers' Responsibility in Data Security and Protection

Privacy is everyone's business, but marketers have to take special care in these times of abundant data.

The Shape-Shifting CMO

The Shape-Shifting CMO

Survival as a chief marketer in 2016 and beyond will depend on being highly adaptable and maintaining a deep understanding of today's capricious customers.

The Mobile Matchup: Apps Versus Web

The Mobile Matchup: Apps Versus Web

A recent study analyzes which mobile interaction touchpoint consumers prefer and why.

Exigency and the Political Lose-Lose Situation

Exigency and the Political Lose-Lose Situation

Postal reformer Tom Carper takes a valiant stab at passing his iPOST bill by April. But once again, the senator's bold move will likely be deflected.

Strategic Theory, Goals, and Tactics: What Do They All Mean?

Strategic Theory, Goals, and Tactics: What Do They All Mean?

Cuisinart's director of marketing communications explains the difference between the three and how they're all linked.

How Marketing Is Changing the Way I Use the Web

How Marketing Is Changing the Way I Use the Web

Finding products and services is easier than it's ever been, but at what cost?

What Marketers Can Learn From Four Packers Players

What Marketers Can Learn From Four Packers Players

Green Bay's season may be over, but the lessons marketers can take away from the team's stars carry on.

The Brian Solis Experience

The Brian Solis Experience

He may not be the Jimi Hendrix of customer experience, but his new book asks, "Are you experienced?" and your answer is likely to be, "No."

What 2016 Holds For Content Marketing

What 2016 Holds For Content Marketing

Scale, tone, and visuals will be the rage in the digital content space in 2016.

7 Secrets for High-Performing Content

7 Secrets for High-Performing Content

A list of my top 10 articles from 2015 with advice on how content marketers can replicate their success.

If Brevity is the Soul of Wit, Twitter You're a Soul-less Twit!

If Brevity is the Soul of Wit, Twitter You're a Soul-less Twit!

Who will fill the terse-verse void on social media when Twitter goes long-form?

Search Data Charges UPS Battery Center's Marketing Strategy

Search Data Charges UPS Battery Center's Marketing Strategy

The industrial battery seller leverages customers' search behaviors to enhance its online experience and increase sales.

CES Forecasts an Internet of Things Boom in 2016

CES Forecasts an Internet of Things Boom in 2016

The annual tech conference is filled with connected hardware of every ilk, heralding the Age of the Internet of Things.

Resources to Help You Achieve Your Marketing Resolutions

Resources to Help You Achieve Your Marketing Resolutions

Whether you're hoping to maintain a healthier organization or advance in your career, the Direct Marketing News staff has you covered.

The Top 15 Postal Articles of 2015

The Top 15 Postal Articles of 2015

Rate-mania continued to hold the attention of big mailers for yet another year.

Holiday Brain Trust 4: Advice for 2016

Holiday Brain Trust 4: Advice for 2016

A panel of experts offers tips to companies still planning their marketing technology strategy for next year.

Online Reviews Score High Marks From Women

Online Reviews Score High Marks From Women

A recent study finds that 92% of women say online reviews are very or extremely important.

The Top 15 DMN Articles of 2015

The Top 15 DMN Articles of 2015

Articles that resonated most with direct marketers this year covered viral heroics, true life lessons from an animated movie maker, and the precision email timing of basketball's Kings.

So Hard to Be Merry When You're Not Worth 49 Cents

So Hard to Be Merry When You're Not Worth 49 Cents

Christmastime is here, but just like Charlie Brown, there's nothing in my mailbox.

How Snapfish Caused Me to Snap

How Snapfish Caused Me to Snap

Broken marketing promises and a lack of customer service while ordering holiday cards turned me into a Grinch.

Data-Driven Marketing Is Music to Pandora's Ears

Data-Driven Marketing Is Music to Pandora's Ears

The streaming radio company leverages customer usage and demographic data to attract high-quality listeners.

How Social Media Evolved for Marketers in 2015

How Social Media Evolved for Marketers in 2015

Viral moments throughout the year taught marketers much about the subtleties of the medium.

Marketing to Generation General

Marketing to Generation General

Sweeping generalizations of millennials can make it harder for marketers to appeal to this coming-of-age generation.

Alabama's About to Put Some Weight on Web Sellers' Shoulders

Alabama's About to Put Some Weight on Web Sellers' Shoulders

On New Year's Day the state's revenue office will begin assessing taxes on out-of-state sellers. So far, no challenge has been mounted to stop it.

Why New Fans Flock to Wingstop

Why New Fans Flock to Wingstop

The chicken wings company spices up brand advocacy through its charitable tour.

5 Unappetizing Marketing Combinations

5 Unappetizing Marketing Combinations

From dirty data and personalization to mobile devices and desktop-centric experiences, marketers should always pass on these contradicting combos.

What Marketers Can Learn From Star Wars

What Marketers Can Learn From Star Wars

Three aspects of marketing that the beloved franchise executes on nearly perfectly.

Take Your (Marketing) Vitamins

Take Your (Marketing) Vitamins

Here's a healthy dose of essential components for marketing strategies.

And Then There Were None

And Then There Were None

It's 2016 and the Postal Board of Governors has ceased to exist for lack of congressional interest. Will mailers get another year without rate increases?

A Marketer's Christmas Carol

A Marketer's Christmas Carol

Lessons we can all learn from marketing channels of the past, present, and future.

Marketing Under the Influence of Music

Marketing Under the Influence of Music

Why marketers should listen to music and leaders should listen to their teams.

The Grammys Take Steps to Mend Strained Relations with Hip-Hop Fans

The Grammys Take Steps to Mend Strained Relations with Hip-Hop Fans

Rap features prominently in next year's lineup, but reactions are mixed.

Uncle Sam Needs You in the War on Terror

Uncle Sam Needs You in the War on Terror

Anthropologist Scott Atran paints a picture of Jihadist recruitment that should be more familiar to social media marketing teams than to Navy SEAL units.

Sour Patch Kids Connects With Teens Through Culture

Sour Patch Kids Connects With Teens Through Culture

The candy brand shows what it takes to be famous among this seemingly elusive younger demographic.

And the Winner Is...

And the Winner Is...

Thanksgiving weekend is over. Which day performed the best for small business email marketers?

CarMax Drives Performance With Analytics

CarMax Drives Performance With Analytics

CMO Jim Lyski is revving up business value at CarMax by using analytics to bring personalization to life.

In 2015, Digital Went Mainstream

In 2015, Digital Went Mainstream

10 insights that will help marketers keep their digital strategies up to date.

5 Ways to Make Social Content Work For You

5 Ways to Make Social Content Work For You

Delivery.com's VP of marketing shares her recommendations for producing content that drives engagement.

3 Marketing Tactics to Use at Your Thanksgiving Table

3 Marketing Tactics to Use at Your Thanksgiving Table

Does the idea of dining with an overflowing table of persnickety dinner guests stress you out? Don't fret; apply these marketing best practices instead.

3 Abstract Aspects of Digital Culture

3 Abstract Aspects of Digital Culture

Because digital isn't complicated enough.

The Truth About Holiday Marketing

The Truth About Holiday Marketing

No, most shoppers don't take advantage of Thanksgiving shopping hours. And yes, email still works.

Stop Worrying About Ad Blockers and Start Worrying About Xindi

Stop Worrying About Ad Blockers and Start Worrying About Xindi

The digital marketing landscape remains open to plunder by a growing lineup of criminal innovators. Meet Xindi.

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