Taking Action on Your Customer Data

Taking Action on Your Customer Data

Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.

10 Lessons from Dell's New Executive Director of Global CX

10 Lessons from Dell's New Executive Director of Global CX

Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.

Google Wants My Phone Number

Google Wants My Phone Number

And I'm not giving it up. Does it want to date me, or just use me? I think the latter. What about you?

Diagnosing a New Strategy

Diagnosing a New Strategy

The Cystic Fibrosis Foundation enlivened its mission and messaging to connect with constituents through digital, social, campaigns, and community.

On House of Cards, Pollyhop, and Digital Political Possibilities

On House of Cards, Pollyhop, and Digital Political Possibilities

Could Will Conway and his search engine stooge actually fix a presidential election by controlling what voters see on a search engine? Ummm...not really.

We Learn From the Best (Marketers, That Is)

We Learn From the Best (Marketers, That Is)

Direct Marketing News honors women in marketing and shares their insights not just at our annual Marketing Hall of Femme, but all year round. Here, a collection of advice from 20 top female marketing leaders.

How to Be a "Wisconsin Nice" Brand

How to Be a "Wisconsin Nice" Brand

Five ways to win over customers from the dairy state and beyond.

9 Social Marketing Lessons All B2B Marketers Should Know

9 Social Marketing Lessons All B2B Marketers Should Know

Whether you're a marketing maven or just starting out, make sure you're applying these tactics to your social marketing.

What Wins in Marketing Today

What Wins in Marketing Today

Commonalities among the winners of DMN's 2016 Marketing&Tech Innovation Awards shed light on what it takes to be (successfully) innovative in marketing today.

Two Types of Email That Produce Marketing Wins

Two Types of Email That Produce Marketing Wins

An industry insider clears up a widespread myth about email marketing and reveals two surefire ways to ramp up its effectiveness.

Marketing, Redefined for Today's Reality

Marketing, Redefined for Today's Reality

Deloitte CMO Diana O'Brien explains why marketing's transformation means the entire organization needs to be empowered to shape the client experience.

Content Marketing on a Mission

Content Marketing on a Mission

Teach For America's four pieces of advice for using excellent content to better understand, target, and convert audiences.

10 Brands That Illustrate the New "Direct" Marketing

10 Brands That Illustrate the New "Direct" Marketing

The distinction between direct marketing and other marketing is dated, and these businesses are proving it.

Marketers Have Little Faith in These 41 Million People

Marketers Have Little Faith in These 41 Million People

They buy based on what they believe, but many marketers don't believe in them. They are faith-driven consumers.

It All Starts With the Customer

It All Starts With the Customer

Speakers at #Excom2016 emphasized that companies need to put customers at the center of their strategic decision making.

Is Hyperpersonalization Creepy or Crucial?

Is Hyperpersonalization Creepy or Crucial?

Nine marketing experts debate the strategy at a Domo-sponsored roundtable at the 2016 Marketing&Tech Innovation Summit.

The Fine Art of Mastering Twitter

The Fine Art of Mastering Twitter

Advice from the Guggenheim Museum on crafting an engaging social presence

Content Marketing Formats Must Evolve

Content Marketing Formats Must Evolve

PDFs, infographics, and other static content aren't going to cut it for long.

Building Loyalty One Pretzel at a Time

Building Loyalty One Pretzel at a Time

How Auntie Anne's uses mobile and social to keep customers coming back for more.

Was Ray Tomlinson the True Inventor of Modern Marketing?

Was Ray Tomlinson the True Inventor of Modern Marketing?

Email was his baby, the biggest cash generator of all marketing channels, and the foundation for search and social media. Marketers, mourn his passing.

The Trouble With Content Marketing

The Trouble With Content Marketing

Content marketing has an identity crisis. Here's why (and how to resolve it).

3 Oscar-Worthy Marketing Channels

3 Oscar-Worthy Marketing Channels

Which one wins best customer touchpoint in a leading role? Read on to find out.

A Culturally Nuanced Approach to Gaining Brand Loyalty

A Culturally Nuanced Approach to Gaining Brand Loyalty

Western Union cuts through the noise of a crowded marketplace by tuning in to its customers' values and aspirations.

To Know or Not to Know? The Paradox of Digital Identity

To Know or Not to Know? The Paradox of Digital Identity

Marketers who don't bother to learn and use customers' privacy preferences are just a creepy ad or a retargeting sofa away from losing their customers' business forever.

The Naked Truth About Naked Juice's Customer Engagement Strategy

The Naked Truth About Naked Juice's Customer Engagement Strategy

Naked Juice uses lifestyle and location data to enable local targeting as part of a national multichannel marketing campaign.

The Best Results Aren't Always the Hard Numbers

The Best Results Aren't Always the Hard Numbers

Direct marketers love their quantitative measures, but qualitative insights can be just as revealing.

5 Steps to Cultivate Customer Engagement

5 Steps to Cultivate Customer Engagement

A recent conversation with a TV network's social strategist revealed a five-step plan to building an audience and boosting engagement.

Why Brand Marketers Should Think Like Direct Marketers

Why Brand Marketers Should Think Like Direct Marketers

We may not be as different as you think.

5 Lessons Marketers Can Learn From Zoolander

5 Lessons Marketers Can Learn From Zoolander

After all, there's more to marketing campaigns than just being "really, really, really, ridiculously good looking."

A Marketer's Look Behind the Privacy Shield

A Marketer's Look Behind the Privacy Shield

The new data accord between the U.S. and EU remains a work in progress. Meanwhile, survey your marketing cloud.

Marketing and Sales Still Lack Alignment

Marketing and Sales Still Lack Alignment

Relations aren't exactly improving between the two groups. It's past time to change that.

Is Your Mobile Ad Engagement Driven by Fat-Thumb Syndrome?

Is Your Mobile Ad Engagement Driven by Fat-Thumb Syndrome?

60% of U.S. adults surveyed say their mobile banner ad clicks are accidental

Wearable Tech = Vital Data

Wearable Tech = Vital Data

OK, apparently my Fitbit isn't just a cool tech toy; it's a marketer's dream.

Ad Blockers and the End of the Interactive Age of Innocence

Ad Blockers and the End of the Interactive Age of Innocence

IAB's Rothenberg brands blocker companies as satanic, but they're just marching to the orders of the masses.

Marketers' Responsibility in Data Security and Protection

Marketers' Responsibility in Data Security and Protection

Privacy is everyone's business, but marketers have to take special care in these times of abundant data.

The Shape-Shifting CMO

The Shape-Shifting CMO

Survival as a chief marketer in 2016 and beyond will depend on being highly adaptable and maintaining a deep understanding of today's capricious customers.

The Mobile Matchup: Apps Versus Web

The Mobile Matchup: Apps Versus Web

A recent study analyzes which mobile interaction touchpoint consumers prefer and why.

Exigency and the Political Lose-Lose Situation

Exigency and the Political Lose-Lose Situation

Postal reformer Tom Carper takes a valiant stab at passing his iPOST bill by April. But once again, the senator's bold move will likely be deflected.

Strategic Theory, Goals, and Tactics: What Do They All Mean?

Strategic Theory, Goals, and Tactics: What Do They All Mean?

Cuisinart's director of marketing communications explains the difference between the three and how they're all linked.

How Marketing Is Changing the Way I Use the Web

How Marketing Is Changing the Way I Use the Web

Finding products and services is easier than it's ever been, but at what cost?

What Marketers Can Learn From Four Packers Players

What Marketers Can Learn From Four Packers Players

Green Bay's season may be over, but the lessons marketers can take away from the team's stars carry on.

The Brian Solis Experience

The Brian Solis Experience

He may not be the Jimi Hendrix of customer experience, but his new book asks, "Are you experienced?" and your answer is likely to be, "No."

What 2016 Holds For Content Marketing

What 2016 Holds For Content Marketing

Scale, tone, and visuals will be the rage in the digital content space in 2016.

7 Secrets for High-Performing Content

7 Secrets for High-Performing Content

A list of my top 10 articles from 2015 with advice on how content marketers can replicate their success.

If Brevity is the Soul of Wit, Twitter You're a Soul-less Twit!

If Brevity is the Soul of Wit, Twitter You're a Soul-less Twit!

Who will fill the terse-verse void on social media when Twitter goes long-form?

Search Data Charges UPS Battery Center's Marketing Strategy

Search Data Charges UPS Battery Center's Marketing Strategy

The industrial battery seller leverages customers' search behaviors to enhance its online experience and increase sales.

CES Forecasts an Internet of Things Boom in 2016

CES Forecasts an Internet of Things Boom in 2016

The annual tech conference is filled with connected hardware of every ilk, heralding the Age of the Internet of Things.

Resources to Help You Achieve Your Marketing Resolutions

Resources to Help You Achieve Your Marketing Resolutions

Whether you're hoping to maintain a healthier organization or advance in your career, the Direct Marketing News staff has you covered.

The Top 15 Postal Articles of 2015

The Top 15 Postal Articles of 2015

Rate-mania continued to hold the attention of big mailers for yet another year.

Holiday Brain Trust 4: Advice for 2016

Holiday Brain Trust 4: Advice for 2016

A panel of experts offers tips to companies still planning their marketing technology strategy for next year.

Online Reviews Score High Marks From Women

Online Reviews Score High Marks From Women

A recent study finds that 92% of women say online reviews are very or extremely important.

The Top 15 DMN Articles of 2015

The Top 15 DMN Articles of 2015

Articles that resonated most with direct marketers this year covered viral heroics, true life lessons from an animated movie maker, and the precision email timing of basketball's Kings.

So Hard to Be Merry When You're Not Worth 49 Cents

So Hard to Be Merry When You're Not Worth 49 Cents

Christmastime is here, but just like Charlie Brown, there's nothing in my mailbox.

How Snapfish Caused Me to Snap

How Snapfish Caused Me to Snap

Broken marketing promises and a lack of customer service while ordering holiday cards turned me into a Grinch.

Data-Driven Marketing Is Music to Pandora's Ears

Data-Driven Marketing Is Music to Pandora's Ears

The streaming radio company leverages customer usage and demographic data to attract high-quality listeners.

How Social Media Evolved for Marketers in 2015

How Social Media Evolved for Marketers in 2015

Viral moments throughout the year taught marketers much about the subtleties of the medium.

Marketing to Generation General

Marketing to Generation General

Sweeping generalizations of millennials can make it harder for marketers to appeal to this coming-of-age generation.

Alabama's About to Put Some Weight on Web Sellers' Shoulders

Alabama's About to Put Some Weight on Web Sellers' Shoulders

On New Year's Day the state's revenue office will begin assessing taxes on out-of-state sellers. So far, no challenge has been mounted to stop it.

Why New Fans Flock to Wingstop

Why New Fans Flock to Wingstop

The chicken wings company spices up brand advocacy through its charitable tour.

5 Unappetizing Marketing Combinations

5 Unappetizing Marketing Combinations

From dirty data and personalization to mobile devices and desktop-centric experiences, marketers should always pass on these contradicting combos.

What Marketers Can Learn From Star Wars

What Marketers Can Learn From Star Wars

Three aspects of marketing that the beloved franchise executes on nearly perfectly.

Take Your (Marketing) Vitamins

Take Your (Marketing) Vitamins

Here's a healthy dose of essential components for marketing strategies.

And Then There Were None

And Then There Were None

It's 2016 and the Postal Board of Governors has ceased to exist for lack of congressional interest. Will mailers get another year without rate increases?

A Marketer's Christmas Carol

A Marketer's Christmas Carol

Lessons we can all learn from marketing channels of the past, present, and future.

Marketing Under the Influence of Music

Marketing Under the Influence of Music

Why marketers should listen to music and leaders should listen to their teams.

The Grammys Take Steps to Mend Strained Relations with Hip-Hop Fans

The Grammys Take Steps to Mend Strained Relations with Hip-Hop Fans

Rap features prominently in next year's lineup, but reactions are mixed.

Uncle Sam Needs You in the War on Terror

Uncle Sam Needs You in the War on Terror

Anthropologist Scott Atran paints a picture of Jihadist recruitment that should be more familiar to social media marketing teams than to Navy SEAL units.

Sour Patch Kids Connects With Teens Through Culture

Sour Patch Kids Connects With Teens Through Culture

The candy brand shows what it takes to be famous among this seemingly elusive younger demographic.

And the Winner Is...

And the Winner Is...

Thanksgiving weekend is over. Which day performed the best for small business email marketers?

CarMax Drives Performance With Analytics

CarMax Drives Performance With Analytics

CMO Jim Lyski is revving up business value at CarMax by using analytics to bring personalization to life.

In 2015, Digital Went Mainstream

In 2015, Digital Went Mainstream

10 insights that will help marketers keep their digital strategies up to date.

5 Ways to Make Social Content Work For You

5 Ways to Make Social Content Work For You

Delivery.com's VP of marketing shares her recommendations for producing content that drives engagement.

3 Marketing Tactics to Use at Your Thanksgiving Table

3 Marketing Tactics to Use at Your Thanksgiving Table

Does the idea of dining with an overflowing table of persnickety dinner guests stress you out? Don't fret; apply these marketing best practices instead.

3 Abstract Aspects of Digital Culture

3 Abstract Aspects of Digital Culture

Because digital isn't complicated enough.

The Truth About Holiday Marketing

The Truth About Holiday Marketing

No, most shoppers don't take advantage of Thanksgiving shopping hours. And yes, email still works.

Stop Worrying About Ad Blockers and Start Worrying About Xindi

Stop Worrying About Ad Blockers and Start Worrying About Xindi

The digital marketing landscape remains open to plunder by a growing lineup of criminal innovators. Meet Xindi.

Learning How to Adopt a Retail Mind-set in a Nonprofit World

Learning How to Adopt a Retail Mind-set in a Nonprofit World

Customers expect personalization. Here's how DonorsChoose.org aces its email and online experiences.

The 3 Emails I Fell for This Fall

The 3 Emails I Fell for This Fall

Here are the messages that I enjoy receiving in my inbox—and why.

Marketing's Toughest "Boss" Battles

Marketing's Toughest "Boss" Battles

The concept of the boss fight is one of the many things marketing and video games have in common.

Define Your Brand, or Else

Define Your Brand, or Else

Does anyone really know the difference between Uber and Lyft?

My Acceptance Speech

My Acceptance Speech

Last night I took home a Silver Apple lifetime achievement award in marketing.

Marketeering Turns to Electioneering

Marketeering Turns to Electioneering

Presidential candidates are many, their TV ratings are high, and their budgets are mighty. How can marketing services companies resist?

Don't Say "I Do" to Brand Comparison

Don't Say "I Do" to Brand Comparison

Constantly trying to measure up to competitors? Here are my six suggestions for combating brand comparison within your industry.

The Memeification of Political Marketing

The Memeification of Political Marketing

In a bid to draw millennial votes, Ben Carson and Donald Trump pulled off some of the most brilliantly misaligned marketing maneuvers of the election narrative.

Storytelling on Social Media

Storytelling on Social Media

One of Tumblr's top strategists says that an impactful way to engage an audience is through vivid stories on social media.

Has Scalability Reached its Limits?

Has Scalability Reached its Limits?

An town hall discussion on ad blockers takes an interesting twist: Maybe it's time to kick our addiction to scale and give consumers what they want.

A Race to the Finish: 10 Last-Minute Holiday Marketing Tips

A Race to the Finish: 10 Last-Minute Holiday Marketing Tips

The clock is ticking, but marketers can still make these final tweaks before the holiday rush.

Cadillac: Rebuilding the American Dream

Cadillac: Rebuilding the American Dream

The 113-year-old automotive luxury brand revs up its marketing strategy to compete in a modern market.

Is Your Customer Loyalty Level as Hot as Chipotle?

Is Your Customer Loyalty Level as Hot as Chipotle?

Customers remain advocates of the Mexican food chain on social media, despite news of store closures due to E.Coli.

We're the Jetsons, Not the Jedi

We're the Jetsons, Not the Jedi

Our tech fantasies cast us as intergalactic warriors, but our tech reality has us pushing buttons for food and cars on our sofas.

7 Secrets for Crafting Subject Lines That Drive Opens

7 Secrets for Crafting Subject Lines That Drive Opens

The one thing marketers can't afford to mess up in email campaigns are subject lines. Here's how JustAnswer ensures its emails get opened.

Is Your Brand Contagious?

Is Your Brand Contagious?

Consumers may sometimes seem allergic to marketing, but certainly aren't sick of these brands' social content.

The Two Faces of Trends-Based Marketing

The Two Faces of Trends-Based Marketing

Star Wars and Back to the Future had a lot in common last week. Marketers' execution on attaching to these film franchises was not one of them.

747 Million Good Reasons to Fix Your CX Now

747 Million Good Reasons to Fix Your CX Now

That was the size of the fine Bank of America paid to the Consumer Financial Protection Bureau for deceptive marketing. Is the CFPB a model that will be replicated?

Marketers Must Seize "Magic Moments" This Holiday Season

Marketers Must Seize "Magic Moments" This Holiday Season

New data suggests that consumers plan to use their smartphones to shop during small windows of free time this holiday season, rather than during the traditional one-day rush.

Finding a Brand Voice That Resonates

Finding a Brand Voice That Resonates

weBoost's brand transformation journey reveals how finding its true brand voice helped it connect with its target audience.

Four Truths That Should Go Without Saying in Modern Marketing

Four Truths That Should Go Without Saying in Modern Marketing

Marketing has evolved to the point that marketers shouldn't need convincing when it comes to the viability of these practices.

10 Stats That Show Why User-Generated Content Works

10 Stats That Show Why User-Generated Content Works

A number of marketers have yet to consider UGC in their strategies, but these statistics may change all of that.

The Internet is a Harsh Mistress for Advertisers

The Internet is a Harsh Mistress for Advertisers

Web users employing ad blockers have grown nine-fold in just five years. So what're you gonna do about it, marketers?

Storytelling to the Next Generation

Storytelling to the Next Generation

Experimenting with emerging technology to reach millennial buyers and influencers

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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