The Postal Service can be saved without raising rates or cutting critical services.
Don't let the fear of striking out keep you from playing the new data-driven game.
10 tips for effective email marketing in a saturated digital marketing world.
How marketers can get real value from their brand advocates.
Betting on data doesn't always win the marketing game.
I've asked the Direct Marketing News team to share their 2014 predictions, based on their many conversations with pundits from the industry. Here's what they had to say.
Considering how many ways online communities can positively impact marketing, it was hard to call out just one. So, here are six.
Becoming customer-obsessed starts with doing a 180 in marketing. The way to create customer loyalty is to facilitate conversations in a vibrant community for your customers.
If you want to get close to your customers, an optimal mix of public social media and private online collaboration should be an essential part of your strategy.
Insight communities give brands immediate access to large representative groups of stakeholders that will deliver honest feedback.
Sterling Worldwide is hiring a new VP of sales and marketing. One candidate is all about the data, the other is all about fostering customer relationships. Who should get the job? Answers due to email@example.com by Dec. 27.
The sales and marketing teams at Digital Manufacturing are bickering and its impacting their work. What would you do in that situation? Read on to see what our readers had to say.
Most mobile users fall into one of four use-case groups. Knowing which their customers are a part of can help marketers improve their targeting and messaging.
Customers want personalized experiences throughout the entire customer journey.
Native advertising is evolving in ways that marketers can harness for more of an advantage than ever before.
Marketers should embrace, not avoid, the data explosion.
3 chief marketers reveal how data help drive results for their brands.
Marketing often gets a bad rap along with the government when it gets negative press for its surveillance policies and actions.
When marketers discover the hidden costs of collateral they can make adjustments to shift needed marketing dollars elsewhere.
Take this quiz to learn whether you're a data management all star or wannabe.
As real-time bidding makes its way into the mobile ad space, click fraud has come along for the ride. Here's how to combat it.
Marketers must identify advocates and turn them into evangelists. Here's how.
Marketers are learning to live in an engagement culture.
Sales transformation is a monster of a journey.
Bigger is not always better when it comes to marketing data.
Don't let your surveys take your customers for a ride.
Marketers can bolster their company's bottom line by monetizing its orphans.
Mature, high-performing VoC programs comprise four main elements.
How the fashion retailer meets consumers' multichannel needs and how you can, too.
What good is content if it fails to contribute to marketing ROI? Not good at all.
Beware the ads that share a page with content like news of political scandals.
The winners of the DMN's 2013 40 Under 40 Awards let nothing stand in the way of their success. Reading about the positive attitudes behind their great successes left me energized and inspired. I'm certain it will do the same for you.
CMOs often find themselves stuck between a rock and a hard place, or in this case a Director and the CEO. Read this month's Marketing Challenge scenario and tell us what you would do to solve the CMO's dilemma. Answers due to firstname.lastname@example.org by Friday, November 29.
A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. The CIO's in a pickle. See what our readers had to say about it.
With these 6 tips, even the undead can succeed at email marketing.
Marketing automation systems can be tricky, but these tips will give you an edge.
Little Data empowers customers, creating deeper relationships, and building valuable customer loyalty.
Marketing chiefs need unique, actionable insight to lead through influence.
The building blocks of customer-centric marketing methodology.
Over the past year programmatic marketing has emerged as a critical marketing technique—and a key discussion topic—for marketers and media executives in the digital display space.
Research shows that customers who receive constructive responses after negative posts become more actively engaged.
10 questions every marketer should ask themselves to determine whether marketing automation is the right tool to meet their goals.
Here's how marketers can sidestep all-too-common marketing gaffes that annoy customers.
New research from the DMA shows the benefits of data-driven marketing to businesses and the U.S. economy.
Brands need to make two crucial changes to their mobile opt-ins, even with existing customers.
Marketers who use content marketing don't need to create all the content themselves. Customers will gladly help.
How new approaches to social marketing can positively impact your bottom line.
Why marketers need to manage the sales process, not monitor it.
The CMO role is becoming more complicated as customer expectations rise and marketing technologies proliferate.
Marketing executives need to connect with their employees via LinkedIn—here's why.
Six ways marketers can motivate customers to share their brand's content.
5 ways marketers can ensure that customers receive, open, and respond to their email.
Marketers need to test, test, and test again.
How marketers can align their marketing with their customers' journey.
Marketers who use operant conditioning and reward desired customer behaviors are more likely to build customer engagement and increase sales.
A Q&A with Facebook's Jonathon Colman, former principal experience architect at REI, reveals the adventurous side of his marketing career.
When it comes to digital marketing success, change management is as important as technology.
Elongating the tenures of CMO and other marketers requires thinking differently about their roles.
How social data analysts find and create opportunities from context.
DMN is busy this October: first there's Customer Experience Day, then we're live at DMA 2013 in Chicago—and nominations for Marketing Hall of Femme are open now.
The bickering between marketing and sales is getting out of hand. Read this month's Marketing Challenge scenario and tell us what you would do to solve the SVP of sales and marketing's dilemma.
You know a colleague is applying for a job with your direct competitor. Do you share the knowledge or do you stay mum? See what our readers had to say.
While marketers should care about social CRM, that limited view is no longer enough.
Before social tools and strategies breathed much needed new life into traditional CRM, its reputation was at a low point. In fact "C-R-M" was pretty much treated like a four-letter word.
Why should direct marketers care about social CRM? Simply put, it might well be a worthwhile investment.
Alas, if there's no social CRM but we can generate some value from interfacing and connecting CRM to social channels, what shall we call it?
When website visitors use site search, they're telling you in their own words what they want. That's powerful information for your marketing campaigns.
Satisfaction is fleeting. Loyalty is the measure that predicts future customer behavior.
How marketers and brands can be #BFFs with their customers.
Marketers can use technology to individualize the in-store experience.
Marketers have an obligation to be a voice for their company and customers on email security and protection.
Keep your customers at the center of your marketing strategies.
70% accuracy might not be good enough for trans-Atlantic flight navigation or accounts receivable, but it's fine for marketing.
Think of marketing analytics as the dashboard on your car. Before you drive, you have to make sure there is enough fuel in the gas tank to keep you going.
How to bring out the marketing chief in every member of your team.
5 ways to cure the ills of email click and conversion drop-offs due to consumers' smartphone adoption.
Today's consumers expect that the sale is just the beginning of a journey of increasingly personalized and sustained engagement.
Thanks in part to the ever-increasing popularity of smartphones and tablets, augmented reality's time has finally come.
5 reasons preference management is good for compliance and marketing ROI.
Are you failing to bond with your customers?
With the right mix of technology and the personal touch, marketers can be more "social" with their social media efforts.
Aboutthedata.com could be the beginning of the end of irrelevant marketing messages.
Why marketers need to focus on "you."
4 reasons marketers should care about customer service and how it affects their branding and customer retention efforts.
What marketers need to know about new domain extensions
Content is the most important aspect of content marketing, yet all too often is lacking in quality.
One measures a company's customer population as a whole; the other, individual customers. Choose wisely.
5 steps to building a customer success model that boosts customer retention
A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. What should the CIO do? Read the full story and submit your responses to email@example.com by October 4.
Ah, if marketers had a crystal ball, the light they could shed on customers' actions.
When it comes to segmentation and marketers the news is bad and worse, according to Sri Sridharan, Forrester's chief expert on the subject.
Considering the many new data sources available, what marketing measure is overrated or outdated?
Traditional campaign ROI is dead. This sad and poorly tracked metric for B2B marketers has got to go.
More holistic measures require new technologies, but they also require marketers to get back to basics.
One Tough Question: What marketing measure is overrated or outdated?
What happens when you think you've got all your targeting/campaign ducks in a row—only to get no results? We asked and our readers answered.
How marketers can leverage their customer-facing army to educate and engage customers.
The average tenure of a CMO has lengthened slightly, but there are ways to ensure real longevity.
Data-driven marketing is the history of direct marketing and the future of all marketing.
From planning to delivery, content marketing should be strategic, not "seat of the pants"
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.