Engaging an audience that takes humor seriously requires an approach that's at the same time quick-witted and pervasive.
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
The online wine retailer's strategy incorporates different flavors and depths.
The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.
The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.
Redbox employs a multichannel strategy to aid the customer experience.
7 ways the retailer keeps its program relevant and engaging enough to score points with its customers.
Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.
The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.
Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.
The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.
The hotel chain woos stranded airline passengers with deals based on flight cancellations.
The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.
Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.
The auto brand's marketers let customers get behind the wheel of its latest campaign.
Nickelodeon is all about fun content—but when it comes to understanding its audience, there's nothing the TV network takes more seriously.
When it comes to mobile push what you really want to do is pull—your customers in.
There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.
Loyalty is often defined by how much consumers spend over time. But for marketers at AARP loyalty is determined by how much they engage.
Savvy marketers like Sony recognize that consumers will, many times, purchase what a mother, brother, spouse, or even Facebook friend has bought.
Online, in-store, and on the streets, direct marketing has helped Chrome Industries get in its customers' faces with bold avowal.
In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.
Opéra de Montréal used an ensemble of print and email to increase revenue by 450%.
Twitter and TV prove to be the right ingredients for a tasty pizza campaign.
Personal, genuine connections can help marketers craft the most intimate and positive customer experiences—and that's what Alternative Apparel is all about.
Mountain West Financial organizes and improves lead-gen for its sales team with mobile CRM tools that enable direct, personalized interactions.
MSC uses data to retool its customer experience.
The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.
Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.
Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.
WOOFipedia provides educational and engagement opportunities to help pet owners strengthen their relationships with their dogs.
Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.
A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.
Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.
Fundraisers at Brandeis University use gamification to galvanize alumni and rev up donations.
The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.
Generating compelling customer experiences is a requisite for profitable brands and nonprofits alike.
The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.
Education and entertainment are Beretta's two principal missions in social media.
Vestas reaches previously untapped C-level prospects by creating highly relevant content and working with LinkedIn to develop a brand new targeting tool.
Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.
Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.
Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.
When your business is content, how you organize that content is as important as its quality—especially online.
The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.
Gartner analysis shows acquisition as the common denominator among leading marketing resource management providers.
Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.
T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.
The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.
System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.
The organization implemented a new marketing solution to target customers with more relevant offers.
When it comes to engaging with brands, retail customers interact more with their Facebook pages than their websites.
Arizona State University scores fan engagement through user-generated content.
The calendar etailer launched new technology two weeks before Black Friday to drive insights from its online data.
Kern the Gnome travels the world and share his observations in this highly clever print campaign.
Under Armour teams up with ID.me, which offers a verification technology—a secure digital ID card—that allows consumers to prove their identity online.
Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.
A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.
The financial services firm learns that listening to the voice of the customer is just common cents.
The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.
A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.
The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.
The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.
The computer giant's ongoing transformation is prompting new marketing and service imperatives.
Sometimes the why is more important than the what.
Ford turns an online annoyance designed to nail trolls into an engaging branded experience designed for humans.
The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.
Global shopping center Westfield personalizes consumers shopping experiences without knowing their identity.
Creative agency Crispin Porter + Bogusky launches a social-based platform to connect talented tattoo artists with women looking to turn their mastectomy scars into empowering body art.
Testing your website might not be among your Top 10 Things To Do, but it's still one of the most important things to do.
The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.
The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.
As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.
Adobe's global integrated campaign encourages big ideas and provides professional opportunities to students around the world.
Despite how easy it is to create a Facebook or Twitter profile, social media marketing is never turnkey. Just ask Caterpillar.
The car brand harnesses the power of social media to help save an American institution on the verge of extinction.
Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.
The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.
Zappos Labs is an innovative arm of the retailer's marketing department that experiments with new technologies.
Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.
For Hollister, social commerce means putting social first with commerce to follow.
Redken's content strategy enables the salon brand to develop and deliver relevant content based on changing consumer interests and trends.
The residential cleaning service company freshens up its media mix.
SASS Global Travel hit the slopes with personalized video messages to its superfans.
TriNet cooks up an 18% response rate with its faux yam-inspired direct mail campaign.
The food packaging company uses hyper-personalized direct mail to drive a 53% conversion rate.
Sauza Tequila spread buzz about—and boost sales of—Sauza's new Sparkling Margarita product among its target female demographic. Sexy.
The hotel chain spices up its global marketing with local flavor.
The company institutionalized its social listening program and watched it almost immediately impact the bottom line.
Following its streak of 2012 Tony Award wins, Once the Musical expands its audience with an intelligent campaign that cleverly capitalizes on existing buzz.
Sunshine Learning Centre's proprietors found that sending email with more informational content produced better results.
While every homeowner would love a nice kitchen, not everyone's idea of what makes up a nice kitchen is the same. Waypoint's customized direct mail campaign tailored its imagery to specific customer segments.
How Chad Parker's growing network of health-oriented food franchises are nourished by a vibrant search optimization operation.
The Colorado Department of Health & Environment aims to strip the taboo from the public conversation on sexual health and unintended pregnancy.
The University of Florida looks to capture sports fans' attention on second screens, as well as on the field of play.
Jewelry retailer Limoges had to polish up its email marketing tactics.
The global foodstuffs brand stocks its website with deliciously on-target content for foodservice operators.
The contact lens brand leverages a bespoke CRM platform to engage consumers with super-targeted emails.
A primer on the prestige makeup brand's content, search, and social strategies.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.