The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.
In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.
The daily deal site's word-of-mouth strategy helps boost its high-value membership.
A new series of funny vlogs—or video blogs—hits a sweet spot with fans of the chocolate bar.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Traditions 118 restaurant enjoys an 18% conversion with local display offers.
The Midwestern-based bank boosts its brand awareness with a fun strategy—digital games.
The health company is prescribing more than vitamins; it's encouraging a health-conscious lifestyle.
The beverage brand's director of social media, sustainability, explains the importance of authenticity.
The 100-year-old jewelry retailer uses social to celebrate its centennial and share customer stories.
Prioritizing customers over campaigns allowed Silver Star Brands to increase revenue while reducing marketing costs.
The real estate company's director of social media gives examples of how marketers can produce content that captures consumers' attention in their brand's social streams.
The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.
Content marketing that engages and inspires readers is just what the doctor ordered for this health website.
Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.
Marketers at the pet travel service are barking up the right tree with a revamped content plan.
A strong investment in social commerce helped save Avenue Stores' fate.
The style-centric brand gives its email marketing a major makeover.
The football team launches a content-filled tablet app to bring the game-day experience to fans outside of Ralph Wilson Stadium.
Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.
Marketers at the hardware retail chain say delivering on their promises will lead to more positive customer experiences—and hopefully, a boost in sales.
A retooled social strategy allows marketers to get in on every stage of customers' moves.
Colorful artwork and an unorthodox social strategy produce positive results for the clothing brand.
The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.
The personal grooming brand uses content handhold prospective and new customers until they're comfortable and ready to commit.
Amex crafts an aggressive marketing plan to connect merchants with hard-to-identify customer segments, such as the LGBT community.
The two finalists of the Marketing Automation Innovation award share their different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.
The wedding planning company's native advertising approach helped its advertiser more than double its average click-through rate (CTR).
The telecommunications giant shows that a little reward goes a long way.
When the Affordable Care Act's health insurance mandate and public/private marketplaces went into effect in late 2013, it created a new, unprecedented era in direct competition for providing individual health insurance.
Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.
The retailer's Like2Buy page guides Instagram followers from snap to shop.
The resort proposes its site as a wedding destination to prospective customers through a targeted social sweepstakes.
The entertainment website company is using personalized messaging to increase engagement and clicks.
The motor corporation revs up its interaction with car lovers and gamers not through showrooms, but in living rooms.
Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.
The nonprofit discovers that data is the key to unlock the hearts and minds of volunteers.
The results from the comedic channel's campaign are anything but laughable.
Live Nation puts a modern spin on connecting customers and partners.
Pacific Union Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.
The outdoor clothing company emails when customers are most likely to click.
Jerry's Artarama drives loyalty—and revenue—through its customers' heads and hearts.
Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.
Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.
The media company sends targeted push notifications based on in-app behaviors.
The airline launches a Listening Center to centralize social, industry, and operational data.
The snacks brand found a healthy way to navigate today's world of digital marketing saturation.
The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.
The family owned pet store redesigns its website to bring the in-store experience online.
The company relied on digital to get its growing children's apparel brand off of the ground.
Determining the right content and number of emails to send can be rugged terrain.
Engaging an audience that takes humor seriously requires an approach that's at the same time quick-witted and pervasive.
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
The online wine retailer's strategy incorporates different flavors and depths.
The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.
The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.
Redbox employs a multichannel strategy to aid the customer experience.
7 ways the retailer keeps its program relevant and engaging enough to score points with its customers.
Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.
The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.
Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.
The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.
The hotel chain woos stranded airline passengers with deals based on flight cancellations.
The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.
Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.
The auto brand's marketers let customers get behind the wheel of its latest campaign.
Nickelodeon is all about fun content—but when it comes to understanding its audience, there's nothing the TV network takes more seriously.
When it comes to mobile push what you really want to do is pull—your customers in.
There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.
Loyalty is often defined by how much consumers spend over time. But for marketers at AARP loyalty is determined by how much they engage.
Savvy marketers like Sony recognize that consumers will, many times, purchase what a mother, brother, spouse, or even Facebook friend has bought.
Online, in-store, and on the streets, direct marketing has helped Chrome Industries get in its customers' faces with bold avowal.
In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.
Opéra de Montréal used an ensemble of print and email to increase revenue by 450%.
Twitter and TV prove to be the right ingredients for a tasty pizza campaign.
Personal, genuine connections can help marketers craft the most intimate and positive customer experiences—and that's what Alternative Apparel is all about.
Mountain West Financial organizes and improves lead-gen for its sales team with mobile CRM tools that enable direct, personalized interactions.
MSC uses data to retool its customer experience.
The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.
Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.
Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.
WOOFipedia provides educational and engagement opportunities to help pet owners strengthen their relationships with their dogs.
Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.
A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.
Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.
Fundraisers at Brandeis University use gamification to galvanize alumni and rev up donations.
The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.
Generating compelling customer experiences is a requisite for profitable brands and nonprofits alike.
The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.
Education and entertainment are Beretta's two principal missions in social media.
Vestas reaches previously untapped C-level prospects by creating highly relevant content and working with LinkedIn to develop a brand new targeting tool.
Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.
Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.
Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.
When your business is content, how you organize that content is as important as its quality—especially online.
The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.
Gartner analysis shows acquisition as the common denominator among leading marketing resource management providers.
Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.
T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...