A Little Digital Marketing Goes a Long Way

A Little Digital Marketing Goes a Long Way

Value City Furniture helps shoppers navigate its stores with the help of digital tools.

The Print Catalog Heard 'Round the (Social Media) World

The Print Catalog Heard 'Round the (Social Media) World

Chic furniture brand Z Gallerie experiments with direct mail and inadvertently fires up its social media fans.

A Home-Grown Approach to Creating an Abandonment-Free Website

A Home-Grown Approach to Creating an Abandonment-Free Website

Real Food retailer Cultures for Health uses targeted email to reclaim revenue from abandoned online shopping carts and site visits.

Data Fuels INDYCAR's "Rivals" Campaign

Data Fuels INDYCAR's "Rivals" Campaign

The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.

Whirlpool Taps Into People-Powered Marketing

Whirlpool Taps Into People-Powered Marketing

In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.

Goldstar Taps Altruism to Double Its Referral Revenue

Goldstar Taps Altruism to Double Its Referral Revenue

The daily deal site's word-of-mouth strategy helps boost its high-value membership.

Snickers Satisfies Viewers' Hunger for Content

Snickers Satisfies Viewers' Hunger for Content

A new series of funny vlogs—or video blogs—hits a sweet spot with fans of the chocolate bar.

Live, From Chicago and Boston! It's the Greater Fort Lauderdale Conventions & Visitors Bureau...

Live, From Chicago and Boston! It's the Greater Fort Lauderdale Conventions & Visitors Bureau...

How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.

Savoring Geotargeting's Effects

Savoring Geotargeting's Effects

Traditions 118 restaurant enjoys an 18% conversion with local display offers.

BMO Harris Bank Cashes In on Social and Mobile Games

BMO Harris Bank Cashes In on Social and Mobile Games

The Midwestern-based bank boosts its brand awareness with a fun strategy—digital games.

SmartyPants Vitamins Delivers Nutritious Content

SmartyPants Vitamins Delivers Nutritious Content

The health company is prescribing more than vitamins; it's encouraging a health-conscious lifestyle.

Coca-Cola Shows Its Human Side Through Storytelling

Coca-Cola Shows Its Human Side Through Storytelling

The beverage brand's director of social media, sustainability, explains the importance of authenticity.

Helzberg Diamonds Proposes an Opportunity to Engage Social Media Fans

Helzberg Diamonds Proposes an Opportunity to Engage Social Media Fans

The 100-year-old jewelry retailer uses social to celebrate its centennial and share customer stories.

Customer-Centric Marketing Is Profitable Marketing

Customer-Centric Marketing Is Profitable Marketing

Prioritizing customers over campaigns allowed Silver Star Brands to increase revenue while reducing marketing costs.

Century 21 Makes BFFs Through Competitive Content

Century 21 Makes BFFs Through Competitive Content

The real estate company's director of social media gives examples of how marketers can produce content that captures consumers' attention in their brand's social streams.

Petco Aims to Be Top Dog

Petco Aims to Be Top Dog

The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

Content marketing that engages and inspires readers is just what the doctor ordered for this health website.

The Beauty of Marketing Is in the Eye of the Customer

The Beauty of Marketing Is in the Eye of the Customer

Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.

PetRelocation Uses Content Marketing to Drive Sales

PetRelocation Uses Content Marketing to Drive Sales

Marketers at the pet travel service are barking up the right tree with a revamped content plan.

Avenue Stores Rebuilds on Social Commerce

Avenue Stores Rebuilds on Social Commerce

A strong investment in social commerce helped save Avenue Stores' fate.

BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

The style-centric brand gives its email marketing a major makeover.

Buffalo Bills Huddle Mobile and Content Together to Win Fan Engagement

Buffalo Bills Huddle Mobile and Content Together to Win Fan Engagement

The football team launches a content-filled tablet app to bring the game-day experience to fans outside of Ralph Wilson Stadium.

Journelle's Sexy Approach to Email Marketing

Journelle's Sexy Approach to Email Marketing

Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

Marketers at the hardware retail chain say delivering on their promises will lead to more positive customer experiences—and hopefully, a boost in sales.

U-Haul Moves In on Social Media Conversations

U-Haul Moves In on Social Media Conversations

A retooled social strategy allows marketers to get in on every stage of customers' moves.

Lilly Pulitzer Uses Bold Prints to Stand Out on Social Media

Lilly Pulitzer Uses Bold Prints to Stand Out on Social Media

Colorful artwork and an unorthodox social strategy produce positive results for the clothing brand.

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.

Content and Customer Experience Give Bevel a Sharp Edge

Content and Customer Experience Give Bevel a Sharp Edge

The personal grooming brand uses content handhold prospective and new customers until they're comfortable and ready to commit.

American Express Gets Credit for Diversity Marketing

American Express Gets Credit for Diversity Marketing

Amex crafts an aggressive marketing plan to connect merchants with hard-to-identify customer segments, such as the LGBT community.

Cetera Financial Group and Lenovo Generate Relevancy Through Marketing Automation

Cetera Financial Group and Lenovo Generate Relevancy Through Marketing Automation

The two finalists of the Marketing Automation Innovation award share their different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.

Loverly Unites Brides and Brands in Native-Ad Bliss

Loverly Unites Brides and Brands in Native-Ad Bliss

The wedding planning company's native advertising approach helped its advertiser more than double its average click-through rate (CTR).

Verizon Rewards Its Loyal Customers

Verizon Rewards Its Loyal Customers

The telecommunications giant shows that a little reward goes a long way.

A Prescription for Attracting Millennials

A Prescription for Attracting Millennials

When the Affordable Care Act's health insurance mandate and public/private marketplaces went into effect in late 2013, it created a new, unprecedented era in direct competition for providing individual health insurance.

Philips Sparks Deep Engagement With Playful Mobile Videos

Philips Sparks Deep Engagement With Playful Mobile Videos

Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.

Charlotte Russe Aims to Turn Pictures Into Profits

Charlotte Russe Aims to Turn Pictures Into Profits

The retailer's Like2Buy page guides Instagram followers from snap to shop.

Hyatt Regency Maui Says 'I Do' to Social Marketing

Hyatt Regency Maui Says 'I Do' to Social Marketing

The resort proposes its site as a wedding destination to prospective customers through a targeted social sweepstakes.

Cheezburger Beefs Up Its Customer Interactions

Cheezburger Beefs Up Its Customer Interactions

The entertainment website company is using personalized messaging to increase engagement and clicks.

Mazda Unlocks Customer Engagement with the Keys of Passion

Mazda Unlocks Customer Engagement with the Keys of Passion

The motor corporation revs up its interaction with car lovers and gamers not through showrooms, but in living rooms.

Loyalty Marketing Is Showmars' Secret Ingredient

Loyalty Marketing Is Showmars' Secret Ingredient

Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.

Habitat for Humanity Builds Homes and Hope with Big Data

Habitat for Humanity Builds Homes and Hope with Big Data

The nonprofit discovers that data is the key to unlock the hearts and minds of volunteers.

IFC Channels Social Programming to Promote a New Show

IFC Channels Social Programming to Promote a New Show

The results from the comedic channel's campaign are anything but laughable.

Let the Music Do the Marketing

Let the Music Do the Marketing

Live Nation puts a modern spin on connecting customers and partners.

Content Opens the Door to Opportunity

Content Opens the Door to Opportunity

Pacific Union Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.

For Patagonia, Timing Is Everything

For Patagonia, Timing Is Everything

The outdoor clothing company emails when customers are most likely to click.

The Art of Loyalty Programs

The Art of Loyalty Programs

Jerry's Artarama drives loyalty—and revenue—through its customers' heads and hearts.

The LA Kings Reign Supreme in Hockey—and Marketing

The LA Kings Reign Supreme in Hockey—and Marketing

Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

A+E Networks Tunes Into Customers' App Preferences

A+E Networks Tunes Into Customers' App Preferences

The media company sends targeted push notifications based on in-app behaviors.

Southwest Airlines Takes Customer Listening to New Heights

Southwest Airlines Takes Customer Listening to New Heights

The airline launches a Listening Center to centralize social, industry, and operational data.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

Social Media Brings Sightseers to San Antonio

Social Media Brings Sightseers to San Antonio

The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other Animal

The family owned pet store redesigns its website to bring the in-store experience online.

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Determining the right content and number of emails to send can be rugged terrain.

Comedy Central's Marketing Strategy Is No Joke

Comedy Central's Marketing Strategy Is No Joke

Engaging an audience that takes humor seriously requires an approach that's at the same time quick-witted and pervasive.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

DonorsChoose.org Sees Success With Textbook Email Practices

DonorsChoose.org Sees Success With Textbook Email Practices

The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.

Email Is JustAnswer's Answer to Customer Engagement

Email Is JustAnswer's Answer to Customer Engagement

The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.

The Many Genres of Redbox's Marketing

The Many Genres of Redbox's Marketing

Redbox employs a multichannel strategy to aid the customer experience.

CVS/pharmacy Devotes "ExtraCare" to its Loyalty Program

CVS/pharmacy Devotes "ExtraCare" to its Loyalty Program

7 ways the retailer keeps its program relevant and engaging enough to score points with its customers.

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Social Media Is a Slam Dunk for the Indiana Pacers

Social Media Is a Slam Dunk for the Indiana Pacers

The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major Sales

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

That's the Ticket: NBA Team Revamps Online UX

That's the Ticket: NBA Team Revamps Online UX

The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.

Oreo Is One Smart Cookie

Oreo Is One Smart Cookie

Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.

MINI Customers Drive Its Marketing

MINI Customers Drive Its Marketing

The auto brand's marketers let customers get behind the wheel of its latest campaign.

Omnichannel Totally Rules at Nickelodeon

Omnichannel Totally Rules at Nickelodeon

Nickelodeon is all about fun content—but when it comes to understanding its audience, there's nothing the TV network takes more seriously.

The Art—and Craft—of Mobile Push

The Art—and Craft—of Mobile Push

When it comes to mobile push what you really want to do is pull—your customers in.

Direct Mail Still Kounts

Direct Mail Still Kounts

There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.

AARP Rewards Members for Smart Living

AARP Rewards Members for Smart Living

Loyalty is often defined by how much consumers spend over time. But for marketers at AARP loyalty is determined by how much they engage.

The Friends and Family (Marketing) Plan

The Friends and Family (Marketing) Plan

Savvy marketers like Sony recognize that consumers will, many times, purchase what a mother, brother, spouse, or even Facebook friend has bought.

Go Ahead, Buy It. I Dare You.

Go Ahead, Buy It. I Dare You.

Online, in-store, and on the streets, direct marketing has helped Chrome Industries get in its customers' faces with bold avowal.

Duffy's Wins at Loyalty Marketing

Duffy's Wins at Loyalty Marketing

In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.

The Maestro of Multichannel Marketing

The Maestro of Multichannel Marketing

Opéra de Montréal used an ensemble of print and email to increase revenue by 450%.

Domino's Bites Into Multichannel Marketing

Domino's Bites Into Multichannel Marketing

Twitter and TV prove to be the right ingredients for a tasty pizza campaign.

The "Alternative" Customer Experience

The "Alternative" Customer Experience

Personal, genuine connections can help marketers craft the most intimate and positive customer experiences—and that's what Alternative Apparel is all about.

CRM Makes the Sale

CRM Makes the Sale

Mountain West Financial organizes and improves lead-gen for its sales team with mobile CRM tools that enable direct, personalized interactions.

MSC Builds a Sturdy Data Exchange

MSC Builds a Sturdy Data Exchange

MSC uses data to retool its customer experience.

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

WOOFipedia: The American Kennel Club's Loyal Companion

WOOFipedia: The American Kennel Club's Loyal Companion

WOOFipedia provides educational and engagement opportunities to help pet owners strengthen their relationships with their dogs.

If You Build It, They Will Engage

If You Build It, They Will Engage

Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.

American Red Cross Breathes New Life into its Marketing

American Red Cross Breathes New Life into its Marketing

A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.

The Payoff of Website Personalization

The Payoff of Website Personalization

Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.

Let the (Email) Games Begin

Let the (Email) Games Begin

Fundraisers at Brandeis University use gamification to galvanize alumni and rev up donations.

Kia and its Souped-Up Content Machine

Kia and its Souped-Up Content Machine

The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.

For DoSomething.org, the Product Is the Customer Experience

For DoSomething.org, the Product Is the Customer Experience

Generating compelling customer experiences is a requisite for profitable brands and nonprofits alike.

Moleskine and Adobe Strike the Right Note

Moleskine and Adobe Strike the Right Note

The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.

Beretta Gets More Bang From its Social Media Buck

Beretta Gets More Bang From its Social Media Buck

Education and entertainment are Beretta's two principal missions in social media.

Targeting Is a Breeze

Targeting Is a Breeze

Vestas reaches previously untapped C-level prospects by creating highly relevant content and working with LinkedIn to develop a brand new targeting tool.

The Mechanics of Marketing at GE

The Mechanics of Marketing at GE

Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.

Caribou Coffee Brews a New Loyalty Program

Caribou Coffee Brews a New Loyalty Program

Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.

Dimensional Direct Mail That Impresses

Dimensional Direct Mail That Impresses

Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.

Macmillan Cleans Up Its Quick and Dirty Tips Site

Macmillan Cleans Up Its Quick and Dirty Tips Site

When your business is content, how you organize that content is as important as its quality—especially online.

Customer Data at Denihan's Service

Customer Data at Denihan's Service

The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...