1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

WOOFipedia: The American Kennel Club's Loyal Companion

WOOFipedia: The American Kennel Club's Loyal Companion

WOOFipedia provides educational and engagement opportunities to help pet owners strengthen their relationships with their dogs.

If You Build It, They Will Engage

If You Build It, They Will Engage

Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.

American Red Cross Breathes New Life into its Marketing

American Red Cross Breathes New Life into its Marketing

A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.

The Payoff of Website Personalization

The Payoff of Website Personalization

Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.

Let the (Email) Games Begin

Let the (Email) Games Begin

Fundraisers at Brandeis University use gamification to galvanize alumni and rev up donations.

Kia and its Souped-Up Content Machine

Kia and its Souped-Up Content Machine

The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.

For DoSomething.org, the Product Is the Customer Experience

For DoSomething.org, the Product Is the Customer Experience

Generating compelling customer experiences is a requisite for profitable brands and nonprofits alike.

Moleskine and Adobe Strike the Right Note

Moleskine and Adobe Strike the Right Note

The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.

Beretta Gets More Bang From its Social Media Buck

Beretta Gets More Bang From its Social Media Buck

Education and entertainment are Beretta's two principal missions in social media.

Targeting Is a Breeze

Targeting Is a Breeze

Vestas reaches previously untapped C-level prospects by creating highly relevant content and working with LinkedIn to develop a brand new targeting tool.

The Mechanics of Marketing at GE

The Mechanics of Marketing at GE

Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.

Caribou Coffee Brews a New Loyalty Program

Caribou Coffee Brews a New Loyalty Program

Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.

Dimensional Direct Mail That Impresses

Dimensional Direct Mail That Impresses

Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.

Macmillan Cleans Up Its Quick and Dirty Tips Site

Macmillan Cleans Up Its Quick and Dirty Tips Site

When your business is content, how you organize that content is as important as its quality—especially online.

Customer Data at Denihan's Service

Customer Data at Denihan's Service

The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.

Acquisition Is a Leading Trend Among Leading MRM Providers

Acquisition Is a Leading Trend Among Leading MRM Providers

Gartner analysis shows acquisition as the common denominator among leading marketing resource management providers.

Balancing Engagement With Privacy Is a Juggling Act

Balancing Engagement With Privacy Is a Juggling Act

Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.

Subscribers Follow the Leader

Subscribers Follow the Leader

T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.

T-Mobile Reconnects With Customers

T-Mobile Reconnects With Customers

The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.

A Hardscape Company Soft-Sells via Content Marketing

A Hardscape Company Soft-Sells via Content Marketing

System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.

For AOL Paid Services, Optimization Is the Name of the Game

For AOL Paid Services, Optimization Is the Name of the Game

The organization implemented a new marketing solution to target customers with more relevant offers.

Facebook, Brand Consistency, and Personalization Influence Consumers

Facebook, Brand Consistency, and Personalization Influence Consumers

When it comes to engaging with brands, retail customers interact more with their Facebook pages than their websites.

Fan Engagement Drives ASU's Game- Winning Strategy

Fan Engagement Drives ASU's Game- Winning Strategy

Arizona State University scores fan engagement through user-generated content.

Calendars.com's Big Resolution? Breaking Down Big Data

Calendars.com's Big Resolution? Breaking Down Big Data

The calendar etailer launched new technology two weeks before Black Friday to drive insights from its online data.

Globetrotting Gnome Propels 5,000% ROI

Globetrotting Gnome Propels 5,000% ROI

Kern the Gnome travels the world and share his observations in this highly clever print campaign.

Under Armour's Tactical Strategy for Reaching the Military

Under Armour's Tactical Strategy for Reaching the Military

Under Armour teams up with ID.me, which offers a verification technology—a se­cure digital ID card—that allows consumers to prove their identity online.

LuckyVitamin.com's CX Strategy Is the Picture of Health

LuckyVitamin.com's CX Strategy Is the Picture of Health

Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.

Espresso Education Wakes Up and Smells the Analytics

Espresso Education Wakes Up and Smells the Analytics

A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.

MassMutual's Customer-Led Marketing Revamp

MassMutual's Customer-Led Marketing Revamp

The financial services firm learns that listening to the voice of the customer is just common cents.

Refill on Loyalty at Kangaroo Express

Refill on Loyalty at Kangaroo Express

The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.

One Email That Packs the Punch of Three

One Email That Packs the Punch of Three

A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.

SodaStream Pours on the User-Generated Content

SodaStream Pours on the User-Generated Content

The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.

Targeted Emails Are Just What Delivery.com Ordered

Targeted Emails Are Just What Delivery.com Ordered

The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.

DELL-ving Into the Future

DELL-ving Into the Future

The computer giant's ongoing transformation is prompting new marketing and service imperatives.

P&G Solves Diaper Dilemma with Qualitative Research

P&G Solves Diaper Dilemma with Qualitative Research

Sometimes the why is more important than the what.

Ford Captures Attention With the Anti-CAPTCHA

Ford Captures Attention With the Anti-CAPTCHA

Ford turns an online annoyance designed to nail trolls into an engaging branded experience designed for humans.

Hearst Uses Email Insights to Merge Its Print and Online Worlds

Hearst Uses Email Insights to Merge Its Print and Online Worlds

The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.

Westfield Balances Personalization with Privacy

Westfield Balances Personalization with Privacy

Global shopping center Westfield personalizes consumers shopping experiences without knowing their identity.

P.INK-spiration: Crowdfunding Tattoos for Breast Cancer Survivors

P.INK-spiration: Crowdfunding Tattoos for Breast Cancer Survivors

Creative agency Crispin Porter + Bogusky launches a social-based platform to connect talented tattoo artists with women looking to turn their mastectomy scars into empowering body art.

It's Trulia Important to Test Your Site

It's Trulia Important to Test Your Site

Testing your website might not be among your Top 10 Things To Do, but it's still one of the most important things to do.

Nicor Gas Goes Green—and Makes Good

Nicor Gas Goes Green—and Makes Good

The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.

Honda's #superengaging Social Strategy

Honda's #superengaging Social Strategy

The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.

Nissan Takes Note With A Versa-tile Marketing Strategy

Nissan Takes Note With A Versa-tile Marketing Strategy

As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.

Adobe Targets Tomorrow's Creatives Today

Adobe Targets Tomorrow's Creatives Today

Adobe's global integrated campaign encourages big ideas and provides professional opportunities to students around the world.

Caterpillar Constructs its Social Media Strategy

Caterpillar Constructs its Social Media Strategy

Despite how easy it is to create a Facebook or Twitter profile, social media marketing is never turnkey. Just ask Caterpillar.

Honda to the Drive-in Rescue

Honda to the Drive-in Rescue

The car brand harnesses the power of social media to help save an American institution on the verge of extinction.

SmartBear's Smart Data Solution

SmartBear's Smart Data Solution

Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.

Golf GameBook's Mobile Strategy Goes Above Par

Golf GameBook's Mobile Strategy Goes Above Par

The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.

6 Experimental Marketing Programs From Zappos Labs

6 Experimental Marketing Programs From Zappos Labs

Zappos Labs is an innovative arm of the retailer's marketing department that experiments with new technologies.

Walking in the Consumers' Shoes

Walking in the Consumers' Shoes

Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.

Social Customers Flock to Hollister

Social Customers Flock to Hollister

For Hollister, social commerce means putting social first with commerce to follow.

Redken's Content Marketing Is Totally In Style

Redken's Content Marketing Is Totally In Style

Redken's content strategy enables the salon brand to develop and deliver relevant content based on changing consumer interests and trends.

Stanley Steemer Cleans Up its Digital Strategy

Stanley Steemer Cleans Up its Digital Strategy

The residential cleaning service company freshens up its media mix.

Getting First Tracks in Personalizing Video Email

Getting First Tracks in Personalizing Video Email

SASS Global Travel hit the slopes with personalized video messages to its superfans.

HR Company Taps Yams (Yes, the Vegetable) for Sweet DM Success

HR Company Taps Yams (Yes, the Vegetable) for Sweet DM Success

TriNet cooks up an 18% response rate with its faux yam-inspired direct mail campaign.

Tetra Pak's Refreshingly Targeted Direct Marketing

Tetra Pak's Refreshingly Targeted Direct Marketing

The food packaging company uses hyper-personalized direct mail to drive a 53% conversion rate.

Sauza Refreshes Its Marketing

Sauza Refreshes Its Marketing

Sauza Tequila spread buzz about—and boost sales of—Sauza's new Sparkling Margarita product among its target female demographic. Sexy.

DoubleTree's Tasty Rebrand

DoubleTree's Tasty Rebrand

The hotel chain spices up its global marketing with local flavor.

How Cisco Uses Social Media to Close Big Sales (And More)

How Cisco Uses Social Media to Close Big Sales (And More)

The company institutionalized its social listening program and watched it almost immediately impact the bottom line.

Smart Social Targeting 'Once' and For All

Smart Social Targeting 'Once' and For All

Following its streak of 2012 Tony Award wins, Once the Musical expands its audience with an intelligent campaign that cleverly capitalizes on existing buzz.

Email Brings Some Sunshine to Families Facing Autism

Email Brings Some Sunshine to Families Facing Autism

Sunshine Learning Centre's proprietors found that sending email with more informational content produced better results.

Segmentation Drove a Sharp Web Traffic Increase for Waypoint

Segmentation Drove a Sharp Web Traffic Increase for Waypoint

While every homeowner would love a nice kitchen, not everyone's idea of what makes up a nice kitchen is the same. Waypoint's customized direct mail campaign tailored its imagery to specific customer segments.

Nothing Beats a Healthy SEO Program

Nothing Beats a Healthy SEO Program

How Chad Parker's growing network of health-oriented food franchises are nourished by a vibrant search optimization operation.

A Safe Sex Campaign That Doesn't Judge

A Safe Sex Campaign That Doesn't Judge

The Colorado Department of Health & Environment aims to strip the taboo from the public conversation on sexual health and unintended pregnancy.

A Gator Who's Sooner, Not Later

A Gator Who's Sooner, Not Later

The University of Florida looks to capture sports fans' attention on second screens, as well as on the field of play.

Making a Bad Email Strategy Good

Making a Bad Email Strategy Good

Jewelry retailer Limoges had to polish up its email marketing tactics.

Heinz Dishes With Customers

Heinz Dishes With Customers

The global foodstuffs brand stocks its website with deliciously on-target content for foodservice operators.

CIBA Vision Sets Its Sights on Insight

CIBA Vision Sets Its Sights on Insight

The contact lens brand leverages a bespoke CRM platform to engage consumers with super-targeted emails.

For Smashbox, Education is the Ultimate Foundation

For Smashbox, Education is the Ultimate Foundation

A primer on the prestige makeup brand's content, search, and social strategies.

Red Gold Goes from Tomato Can to Tomato Can Do

Red Gold Goes from Tomato Can to Tomato Can Do

Hot DAM: The tomato product retailer uses digital asset management to save time, money—and keep its marketing department running smoothly.

Birthing a National Brand

Birthing a National Brand

How AIA unlocked the door to a category and released the first bail brand to the public.

Mooyah Cooks Up a Tasty Marketing Strategy

Mooyah Cooks Up a Tasty Marketing Strategy

Burger chain Mooyah sees results by combining mobile and email into its secret marketing sauce.

Canada Post Has a Ball with Direct

Canada Post Has a Ball with Direct

The Canadian postal service reeducates agencies on why direct mail is a core part of any well-rounded integrated campaign.

Texting for a Healthier America

Texting for a Healthier America

Low-income Americans don't eat nearly as well as affluent ones, but they text twice as much—so two nutrition action groups tried an SMS program to raise their nutritional profiles.

Point Defiance Zoo Lets Analytics Out Of The Cage

Point Defiance Zoo Lets Analytics Out Of The Cage

Point Defiance Zoo and Aquarium joins forces with BrightStar Partners to optimize email strategy, and enhance visitor experience.

Seton Aces Its Website Optimization

Seton Aces Its Website Optimization

The safety signage manufacturer boosts conversions with testing tool that doesn't tax its IT department.

SunTrust Banks on First-Rate CX

SunTrust Banks on First-Rate CX

The Atlanta-based bank's optimized website pays dividends.

The New American Airlines Has Arrived

The New American Airlines Has Arrived

The airline's rebrand promises a more tech-savvy, customer-centric experience.

Renault Hits the Road with a Captivating App

Renault Hits the Road with a Captivating App

The French automobile manufacturer goes mobile with an e-book app that takes users on an engaging tour of its newest offering, the Captur 2013.

Can a Pasta Brand Rock Social Media?

Can a Pasta Brand Rock Social Media?

Dreamfields Foods uses a fan club email technique to energize the diabetes sufferers who depend on their pasta.

Motorcycle Superstore's Super Web Analytics

Motorcycle Superstore's Super Web Analytics

Motorcycle Superstore travels its own road with its in-house ecommerce platform. However it still needs a powerful analytics engine to power customers down the purchase path.

Interactive Ads to Rule Them All

Interactive Ads to Rule Them All

Air New Zealand's click rates soar with help from interactive, dynamic online ads.

Navy Federal Heeds the Call

Navy Federal Heeds the Call

The credit union markets to its military members through contact center agents armed with customer data.

Messaging that Revolves Around the Customer

Messaging that Revolves Around the Customer

Revolve Clothing implemented a messaging strategy around customer segmentation and insight.

Social Insight Built to Order

Social Insight Built to Order

Lassen Innovation uses business savvy and VoC to create an educational toy designed with an ear to social chatter.

Marriott Events Blend Service and Style

Marriott Events Blend Service and Style

The hotel brand reimagines the guest experience for its "masterblender" customers.

Weaving Data into Personal Interactions

Weaving Data into Personal Interactions

Lion Brand Yarn builds off its loyal customer base in a changing social media landscape.

Etailer Taps Data with Appealing Results

Etailer Taps Data with Appealing Results

Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.

Columbus Retailers Discover New Mobile Territory

Columbus Retailers Discover New Mobile Territory

More than a third of the opt-ins to a promotion at an Ohio mall made purchases at participating stores after receiving text messages.

A Fresh Email Strategy for Fresh Water

A Fresh Email Strategy for Fresh Water

How charity: water met its $1.7m fundraising goal in a single month with a more mature email strategy.

Real-Time Data That Sparkles

Real-Time Data That Sparkles

Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.

SkinCareRx.com's Email Program Gets a Makeover

SkinCareRx.com's Email Program Gets a Makeover

The e-commerce website scrubbed its lists and pumped up its deliverability.

Makino's Well-Oiled, Integrated Marketing Effort

Makino's Well-Oiled, Integrated Marketing Effort

The brand generates serious buzz with a highly targeted campaign.

I Want You to Want Me

I Want You to Want Me

Hard Rock Café turns its loyalty program up to 11 with a global relaunch.

Data-Driven Marketing Gets Dramatics Results

Data-Driven Marketing Gets Dramatics Results

Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.

Graphic Film Festival Promo Engages the Emotions

Graphic Film Festival Promo Engages the Emotions

Not for the faint of heart, the centerpiece of RPA's most recent campaign for the Newport Beach Film Festival demonstrates the power of the moving image.

A Tale of Two Direct Response Call Centers

A Tale of Two Direct Response Call Centers

One had the best of conversion rates, one had the worst, and Heather Adams had to find out what the Dickens was going on.

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