One in five say they pay little or no attention to nasty comments or complaints.
The upgrade to its customer contact program enables companies to manage social media comments and inquiries from contact centers.
Social is this natural food brand's prime ingredient.
Tool uses image analysis to identify targeted content, not text or pixel matching.
Facebook acquired the popular messaging app in what seems to be a play to recapture younger audiences.
Hype and added distribution will win the Most Shared title among this year's Super Bowl ad contenders, say keepers of the Viral Video Chart.
Zuckerberg predicts that 2014 will be the year of "new and engaging mobile experiences."
Pinterest will top Facebook in revenue per visit this year, and Tumblr shows life at the back of the pack, according to the Adobe Digital Index.
The company's image recognition technology could help Pinterest target personalized ads to pinners.
Live Nation, MasterCard, CA Technologies, Home Depot, and UPS top the list of companies building visibility on Twitter.
Toyota Corolla, Cadbury, and Ritz are among the first brands to use +Post ads.
The social network's tailored audience service comes out of beta test and goes global.
Making a brand video go viral is complex—and sad, and awe-inspiring, and hilarious—as the Top 20 Most Shared Videos of the year attest.
The social network admits to a drop in teen usage during earnings call.
The custom-made tailored apparel company uses custom audiences and lookalike modeling to get in front of the right people at the right time.
The acquisition of PinReach by Tailwind underscores the growing maturity of Pinterest as a potential marketing platform.
Facebook will soon give marketers using Customer Audiences a new way to re-target consumers.
The specialty retailer launches a dress collection exclusively on Pinterest to target and reward its followers.
'See It' links will give Xfinity TV customers instant access to shows mentioned in tweets.
Consumers are taking to social channels to discuss brands more than ever, a new report says.
The company claims its Nielsen Twitter TV Ratings are the first true measure of tweet-readers.
Less than a month after filing a petition with the SEC, Twitter gets serious, files official IPO papers.
The company's proposition: Reach commercial buyers on social sites while they're at work.
The Dessy Group posts user-generated images to its ecommerce and social channels to drive engagement post-sale.
A fast-growing number of companies are working to become social businesses, a study finds.
A new solution is designed to structure unstructured social information and tie it into existing CRM or BI databases.
Pinterest pushes a potentially precipitous project pertaining to the presentation of promotional pins.
Subway CMO Tony Pace outlines the brand's major takeaways from years of social marketing.
Twitter continues to bridge the gap between social and television engagement.
SAP adds a social component to its Customer Engagement Intelligence solution.
MTV Social Media Director Tom Fishman advises marketers to make videos short, funny, and moving—but also to reward consumers for engaging.
Facebook is reportedly looking into video ads but is wary that it might alienate its user base.
The diaper brand launches a campaign based on where mom and dad like to play.
The Time Inc. publication launches a social media campaign in light of its readers' reaction to the controversial verdict.
Please socialize responsibly.
The beverage company's latest campaign leverages the impulsiveness of social media to engage its customers.
Do you park half-baked ideas on your Facebook page? Jump right in on breaking news events? Talk about yourself too much? STOP... and read this list first.
A panel of experts agrees (and a new study confirms): Marketers need to take a chill pill when it comes to defining the commercial role of social media.
A list of 40 awesome things about marketing in honor of the 40 awesome winners of the 2013 40 Under 40 Awards.
Congratulations to the winners of "Name that Brand." Your reward is a free ticket to the hottest CMO-CIO connection event this side of Silicon Valley.
BNP serves up a campaign that intertwines the online and physical courts
Social engagement is all the rage, whether spring, summer, fall, or winter
In the theater, word-of-mouth marketing is the star of the show.
The technology behemoth introduces an "aggressive" social media integration solution at SXSW.
It seems like Facebook is always coming out with something shiny and new. Experts break down which of those tools marketers should care about.
Though marketers are still figuring out how to use social media to drive specific business goals, they will commit more than 20% of their budgets to the channel by 2018, says a Duke University poll.
Econsultancy shows marketers how to use Pinterest effectively in five simple steps
The Intelligence Group says marketers must focus on enabling collaboration and creative expression when targeting Gen Y consumers.
Louisville Slugger targets female athletes in its "Beautifully Powerful" campaign.
The launch of Havas Worldwide's Shared Owned & Earned media unit, which the agency will announce tomorrow, reflects a shift in the way brands evaluate their marketing campaigns in less-traditional channels like social media.
The beverage company's Retailing Research Council unveils a social media game plan to attendees of the NRF Big Show in New York.
Facebook pairs its Graph search with social data to create a more personalized user experience--that may also help brands better target campaigns they run on the social network.
JELL-O offers Mayan gods JELLO-Pudding in apocalypse-themed campaign
Food chains give their customers holiday promotions they can really sink their teeth into.
The financial services company kicks off a Christmas countdown that aims to drive customer action and insight
The diaper brand absorbed hundreds of thousands of happy—and identifiable—customers with a promotion that doubled the benefits for those who share.
One way pubs grow their business is by targeting fans of teams from outside their area; social engagement strategies are helping these businesses score more sports-oriented customers.
Brands that think getting influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock.
Zynga and Facebook form an agreement that allows Zynga to pursue other platforms.
The professional social network aims to lure B2B marketers with its new API program.
#GivingTuesday takes its place along Black Friday and Cyber Monday in a true showing of holiday cheer.
Facebook proposes to forgo users' ability to vote on policy updates and to share data with affiliates
An analysis of more than two million Facebook actions suggests where and when to post deals on the social network.
A study conducted by market research firm Forrester and social network LinkedIn found that business social media sites are becoming a place where IT decision makers go to validate information.
Pinfluencer integrates web analytic platforms to determine ROI from Pinterest marketing activities
The bank collaborated with customers to give thanks to service members and veterans through its socially-driven Express Your Thanks campaign.
As CMOs increase their profiles as corporate innovators, CIOs are viewed as tacticians, says an Economist survey.
This is the first presidential campaign in which both candidates fully embraced social media. But did they succeed in engaging social media society?
A new study by Bazaarvoice reveals loopholes in the business-to-consumer conversation.
The CRM company announced that it has added 20 social analytics providers into its Social Insights ecosystem for Marketing Cloud, as well as a new business model around the piloting and purchasing process.
When engaging with customers on social sites, brands need to understand and respect the different ways customers want to interact; such was the impetus behind Lithium Technologies' acquisition of startup Social Dynamx.
Students turn to college websites for university information, but zero in on social media for social life insight
B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings
When it comes to social marketing, "likes" are little more than empty calories.
The impact of Facebook and the increasing influence CMOs have on technology purchases will change the way vendors develop and market their solutions, according to Salesforce.com CEO Marc Benioff.
Salesforce.com announced Marketing Cloud, an application that combines the assets from Radian6 and Buddy Media.
Silverpop adds LinkedIn integration to its Social Sign-In feature, which provides B2B marketers with valuable information about prospects and customers who use that feature.
The world's haughtiest mustard brand saunters back into the consumer consciousness with a fittingly discerning Facebook Page. Only the tony need apply.
Volvo invites Pinterest users to share their ideal "joyride" in a contest designed to build engagement—and to drive road trips to its dealerships.
HootSuite announced its acquisition of Seesmic to support its growth plan.
Marketers of the resurrected compact plan for a spike in Web activity following a 90-second spot during the Giants-Cowboys NFL debut.
While back-to-school spending has been sluggish this summer, it has shown strong growth in the social media and mobile channels, according to new research from IBM.
Twitter announced the debut of "interest targeting," in which brands can send tailored messages to Twitter users based on their interests. That same day, a rumor dropped that Facebook would enhance its targeting features.
Dubbed "PinPointing," the new offering from Amazon-owned Zappos aims to incorporate social sharing site into its e-commerce platform.
H&R Block has appointed 360i as its social media agency of record. The tax preparation company anticipates 360i will optimize its existing social media strategy by showing "tangible, measurable results."
Dealer.com, a provider of digital marketing solutions for the automotive vertical, announced Aug. 20 its acquisition of hearforward, a designer and developer of social media campaigns.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Visible Technologies announced Aug. 8 that it has upgraded its Visible Intelligence social media listening and engagement platform to accommodate multiple languages and multiple users within a single organization.
Facebook's announcement of its new Page Post Targeting Enhanced, a way for companies to target posts to certain readers, may mean social media success for marketers.
Valassis, a media and marketing services company, has launched RedPlum Social Savings, a coupon app for the Facebook platform.
As Seen On TV, Inc., a direct response television (DRTV) company, has selected BrightShop Digital to handle its social media marketing.
Facebook reported an advertising revenue of $992 million - about 84% of its total quarterly revenues of $1.18 billion, and a 28 percent increase from the same quarter last year.
Social marketing software provider Extole has revamped its C2C suite.
Hotels.com today announced the launch of a Facebook app that will target users and make travel recommendations based on friend activity.
Symphony Advanced Media has launched an enhanced media performance analysis platform that measures the impact of a brand's traditional advertising on surrounding social media activity.
Despite recent debate as to the dubious viability of Facebook ads, a comScore report released on June 12 finds the contrary.
Blue Calypso, a digital marketing start-up firm based in Texas has appointed Bill Ogle as chairman and CEO.
Salesforce.com will acquire Buddy Media for $689 million in cash and Salesforce.com equity.
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