The social network's tailored audience service comes out of beta test and goes global.
The social network admits to a drop in teen usage during earnings call.
The custom-made tailored apparel company uses custom audiences and lookalike modeling to get in front of the right people at the right time.
The acquisition of PinReach by Tailwind underscores the growing maturity of Pinterest as a potential marketing platform.
Facebook will soon give marketers using Customer Audiences a new way to re-target consumers.
The specialty retailer launches a dress collection exclusively on Pinterest to target and reward its followers.
'See It' links will give Xfinity TV customers instant access to shows mentioned in tweets.
The company claims its Nielsen Twitter TV Ratings are the first true measure of tweet-readers.
Less than a month after filing a petition with the SEC, Twitter gets serious, files official IPO papers.
The music festival proves that social and email can give a killer performance.
The Dessy Group posts user-generated images to its ecommerce and social channels to drive engagement post-sale.
A fast-growing number of companies are working to become social businesses, a study finds.
A new solution is designed to structure unstructured social information and tie it into existing CRM or BI databases.
Pinterest pushes a potentially precipitous project pertaining to the presentation of promotional pins.
Subway CMO Tony Pace outlines the brand's major takeaways from years of social marketing.
The tech company makes a dual announcement—new customer intelligence tools and the launch of a Digital Marketing Network. Sweet.
The hiring of former Ticketmaster exec Nathan Hubbard as head of commerce has retail tongues wagging about Twitter's future plans.
Twitter continues to bridge the gap between social and television engagement.
Emotional connections and brand messaging make a delicious combo.
The television channel uses social and behavioral targeting to tune into viewers' preferences.
Facebook is reportedly looking into video ads but is wary that it might alienate its user base.
The mattress producer refuses to put millennial targeting to rest.
The Time Inc. publication launches a social media campaign in light of its readers' reaction to the controversial verdict.
The intimate apparel company relies on TV, social, and digital for campaign support
Please socialize responsibly.
The beverage company's latest campaign leverages the impulsiveness of social media to engage its customers.
Do you park half-baked ideas on your Facebook page? Jump right in on breaking news events? Talk about yourself too much? STOP... and read this list first.
The news publication and site dares college students to get the whole story
The spirits distributor gives millennials a taste of its history with a smooth multichannel marketing campaign.
BNP serves up a campaign that intertwines the online and physical courts
This Kraft brand is one hot dog when it comes to creating seamless customer experiences
Social engagement is all the rage, whether spring, summer, fall, or winter
SALT and SS+K created a horror film to address student debt. See how—if you dare!
For soccerloco, email automation is a game-winning strategy.
BareMinerals drives brand awareness and customer engagement with a nation-wide tour and digital campaign.
Pinterest rules over Facebook and Twitter when it comes to purchase value.
Support the email, social coalition
When it comes to communicating with brands, customers move to their own beat.
Adding social and content to loyalty programs can up the ante by driving advocacy, engagement, and reach.
Technology has certainly enhanced marketers' lives, but focusing on how customers want to communicate is the true secret to success.
Millennials add entertainment, not brand engagement, to their grocery shopping.
It seems like Facebook is always coming out with something shiny and new. Experts break down which of those tools marketers should care about.
Though marketers are still figuring out how to use social media to drive specific business goals, they will commit more than 20% of their budgets to the channel by 2018, says a Duke University poll.
Econsultancy shows marketers how to use Pinterest effectively in five simple steps
The Intelligence Group says marketers must focus on enabling collaboration and creative expression when targeting Gen Y consumers.
Louisville Slugger targets female athletes in its "Beautifully Powerful" campaign.
The launch of Havas Worldwide's Shared Owned & Earned media unit, which the agency will announce tomorrow, reflects a shift in the way brands evaluate their marketing campaigns in less-traditional channels like social media.
Product placement done well does more than drive brand awareness—it can help with retention and engagement, as well.
The beverage company's Retailing Research Council unveils a social media game plan to attendees of the NRF Big Show in New York.
TD Bank's CMO stresses clarity and the ability to relate as key elements of a successful marketing campaign.
A recap of the marketing highlights, and lowlights, from the past year
JELL-O offers Mayan gods JELLO-Pudding in apocalypse-themed campaign
Crowdtap and Artesian Solutions emerge from grueling eight-month competition to be named the rising stars of customer-facing marketing.
IMN's study finds that content marketing shouldn't be one size fits all.
The financial services company kicks off a Christmas countdown that aims to drive customer action and insight
Brands that think getting influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock.
The professional social network aims to lure B2B marketers with its new API program.
IBM, Google, and Adobe break down the trends from this weekend's shopping extravaganza
Age, gender and income are still the most effective ways to target in a digital age, say marketers in a new survey.
Facebook proposes to forgo users' ability to vote on policy updates and to share data with affiliates
The steady maturation of mobile and social media as marketing channels has turned Black Friday into Black November.
Small business that use mobile for event marketing can gain benefits similar to those that larger competitors see, a survey says.
The charitable organization instills the gift of giving with digital campaigns for the holidays and beyond
Facebook's new analytics tool will measure customer acquisition based on parameters set by the advertiser.
An analysis of more than two million Facebook actions suggests where and when to post deals on the social network.
Google unveils tools to help consumers navigate the "nonline" shopping space for the holidays and beyond.
A study conducted by market research firm Forrester and social network LinkedIn found that business social media sites are becoming a place where IT decision makers go to validate information.
Pinfluencer integrates web analytic platforms to determine ROI from Pinterest marketing activities
Direct marketers at companies large and small can look forward to a wealth of affordable CRM solutions, a report says.
As CMOs increase their profiles as corporate innovators, CIOs are viewed as tacticians, says an Economist survey.
This is the first presidential campaign in which both candidates fully embraced social media. But did they succeed in engaging social media society?
Young consumers' expectations go green. More millennials are sticking it to the brand and favoring companies with strong environmental and ethical practices.
E-commerce sites rethink their promotional strategies as they weather the Hurricane Sandy social storm.
Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing.
A new study by Bazaarvoice reveals loopholes in the business-to-consumer conversation.
The CRM company announced that it has added 20 social analytics providers into its Social Insights ecosystem for Marketing Cloud, as well as a new business model around the piloting and purchasing process.
Gamification expert Kris Duggan shares how to take customer, employee engagement to the next level.
Mr Youth expects Microsoft, Apple, and Google to lead the way to television's future.
Everyone is truly a winner in a contest whose entry process is a free expert consultation.
When engaging with customers on social sites, brands need to understand and respect the different ways customers want to interact; such was the impetus behind Lithium Technologies' acquisition of startup Social Dynamx.
Adobe reveals product updates designed to help marketers boost campaigns in terms of social, search, and display.
Students turn to college websites for university information, but zero in on social media for social life insight
B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings
A new study finds that search, email, and direct visits remain the chief conduits for online purchasers. Fewer than 1% of transactions can be traced to social links.
When it comes to social marketing, "likes" are little more than empty calories.
Salesforce's Marketing Cloud aims to power up Facebook's Custom Audience ads using CRM data.
Shape policy or be ruled by it is the likely reasoning behind Facebook, Google, and other major online players joining The Internet Association
The impact of Facebook and the increasing influence CMOs have on technology purchases will change the way vendors develop and market their solutions, according to Salesforce.com CEO Marc Benioff.
Salesforce.com announced Marketing Cloud, an application that combines the assets from Radian6 and Buddy Media.
Silverpop adds LinkedIn integration to its Social Sign-In feature, which provides B2B marketers with valuable information about prospects and customers who use that feature.
The world's haughtiest mustard brand saunters back into the consumer consciousness with a fittingly discerning Facebook Page. Only the tony need apply.
Volvo invites Pinterest users to share their ideal "joyride" in a contest designed to build engagement—and to drive road trips to its dealerships.
Chinese sneaker brand Li Ning attempts to gain a U.S. foothold with a social media campaign aimed at earning street cred from young urban males.
HootSuite announced its acquisition of Seesmic to support its growth plan.
Marketers of the resurrected compact plan for a spike in Web activity following a 90-second spot during the Giants-Cowboys NFL debut.
While back-to-school spending has been sluggish this summer, it has shown strong growth in the social media and mobile channels, according to new research from IBM.
Twitter announced the debut of "interest targeting," in which brands can send tailored messages to Twitter users based on their interests. That same day, a rumor dropped that Facebook would enhance its targeting features.
B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report."
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.