Time nears to rename discipline

Carol Krol November 09, 2009

In an interview, DM legend Stan Rapp discusses how direct and digital marketing are evolving to meet marketers' needs — and how this may lead to a different term for the industry.
 

Loyalty takes flight at JetBlue

Dianna Dilworth October 26, 2009

JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs.
 

Database stays healthy in downturn

Cara Wood October 12, 2009

InfoGroup's Fairfield talks about trends in the data, research and marketing services industry
 

Dual strategy takes off for Travelzoo

Dianna Dilworth October 12, 2009

Travelzoo's Calder on embracing social media, selling travel in the recession and forging successful partnerships
 

Putting a brand on Web metrics

Carol Krol September 28, 2009

Comscore's Gian Fulgoni on why a click is not enough and what brand marketers should do about it
 

Social keeps lifestyle brand healthy

Kevin McKeefery September 14, 2009

Gaiam's Marshall on how technology and word-of-mouth combine to drive sales and retain customers
 

Online marketing gets the business

Nathan Golia August 31, 2009

Rutgers Business School is betting on the Web to gain students, says the school's marketing director, Eric Koomen.
 

Data driving digital transition

Lauren Bell July 27, 2009

Vertis' CEO Allen on what print marketers need to know about digital and database marketing
 

A lifetime of loyalty

Lauren Bell June 23, 2009

Hal Brierley, CEO of e-Miles, discusses the changing world of loyalty marketing and how he's evolving with it.
 

Spotlight: Kristi VandenBosch, CEO of Publicis & Hal Riney

Sharon Goldman June 09, 2009

New Publicis & Hal Riney CEO Kristi VandenBosch, formerly president of integrated agency Tequila, is excited to bring her digital and direct background to the traditional brand-focused agency.
 
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