A segment of one. It's "the Holy Grail" or marketing and IBM's Mike Rhodin says technology is going to get us there.
DreamWorks Animation's CMO Anne Globe needs to sell a secret history.
It is with heated defiance that Monica Menghini insists: "I'm not a geek."
Nancy Weber had a clear goal when she signed on as CMO of Meredith Corporation in July 2005: define and put a face to the media conglomerate's then audience of 75 million.
As CMO of Xerox, Christa Carone's main challenge is getting the public to recognize the company's vast role as a services provider in the B2B space.
Alvarez & Marsal CMO Rebecca Baker didn't plan a life in marketing. An English major in college with a minor in drama, she credits both concentrations for her success.
After working with fast-food companies earlier in his career, Steve Thomas is now trying a healthier approach. Or at least one with more fruit.
It's "not the [IKEA] Kool-Aid" that makes IKEA North America CMO Leontyne Green such a brand evangelist. It's the relevance of the brand itself.
Retail icon Macy's refashions its flagship store and marketing strategy.
Tony Pace, Subway's SVP and global CMO, mixes traditional and digital marketing to drive customer affinity.
For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.
Deborah Holland has seen the Publishers Clearing House Prize Patrol surprise sweepstakes winners countless times. But after more than 30 years with the company, Holland, the EVP of creative strategy, communications and consumer affairs, finds the emotional exchange no less compelling today than when she first walked through the doors of PCH's Port Washington, N.Y. headquarters in 1979.
Once Chris Gabaldon, chief sales and marketing officer of The Ritz-Carlton Hotel Co. starts talking about his brand, it's hard for him to stop. He gets on a roll, effusing about how the company has navigated the recession, or its recent brand repositioning, or the launch of its loyalty program, The Ritz-Carlton Rewards. Gabaldon's enthusiasm is, as they say, contagious.
Digital or die. That's become the watchword of print brands, urgently harnessing the latest innovations — from social media platforms to smartphones to the iPad — to refashion their businesses for a new media age.
Mike Hogan may be the CMO of GameStop — the world's largest videogame and entertainment software retailer, with more than 6,100 stores — but people might be surprised to learn that he is not a gamer himself. He is passionate about riding motorcyles and playing tennis, though he practices those activities strictly in the real world.
As a farmer who raises his own crops on a 40-acre farm — plowing the fields on a John Deere tractor, harvesting soybeans, corn and clover — Valassis chairman, president and CEO Alan Schultz knows a thing or two about making things grow, even when conditions aren't always most favorable.
Last year should have been one nonstop celebration for Hallmark Cards and its marketing chief Lisa Macpherson. The Kansas City, Mo.-based purveyor of greeting cards and other products turned 100, and Macpherson, after about nine years at the company, had recently been promoted to the top marketing job.
Jorge Consuegra never stops moving. The CMO of Forbes Media, and two-time New York City marathon veteran, was born in Havana, Cuba, but his parents brought him to the United States when he was still a baby
If one is of the mindset that any buzz is good buzz, then Denny's Corp. has hit a grand slam with its launch of online videos from DumbDumb.
As chief marketing officer of Gilt Groupe, Zucker employs a data-driven approach that allows him to streamline the luxury e-commerce retailer's marketing.
Patrick Byrne loves a good fight. The chairman and CEO of Overstock.com, who holds a black belt in Tae Kwon Do, once pursued a boxing career. Byrne also turned Overstock.com from a two-year-old $1.8 million startup into a $1 billion enterprise in little more than a decade.
Starbucks rode into its 40th anniversary year after scoring the strongest holiday sales season in its history. The coffee retailer's CMO Annie Young-Scrivner, though, is determined to keep Starbucks a youthful brand, riding on the cutting edge of technology and innovation.
About a year after graduating from Wisconsin's Ripon College, Howard Draft was one of the 13 founding employees of new direct marketing agency Kobs & Brady.
Sanjay Gupta joined GMAC Inc. as CMO in March 2008, the same month that investment firm Bear Stearns collapsed.
Harvard School of Business' first CMO, Brian Kenny, enjoys being in charge of marketing in the midst of one of the most business-focused institutions in the world. Nor is the irony lost on him.
Monica Luechtefeld, EVP of global e-commerce at Office Depot recently restructured her marketing teams into one group to further integrate channels.
When Melissa Payner-Gregor joined Bluefly as president in 2003, she knew exactly who she wanted to lead the then-fledgling e-commerce site's marketing function: Brad Matson.
The daily deal site Groupon launched in 2008, but has recently gone global to more than 150 cities. Direct Marketing News speaks with the company's president and COO, Rob Solomon.
About.com's Minskoff on the Web portal's branding campaign derived from 'timeless human behavior'
CMO Christa Carone discusses her strategy for redefining the company's brand
John Meyer, the chief executive of global data and marketing firm Acxiom explains to DMNews' editor-in-chief, Carol Krol, how his firm thrived despite a recession.
The CMO of transportation and logistics company Con-way, on refining lead gen for a 'stickier' brand
Levi's CMO Szulc discusses disruption marketing and risk taking on a budget
Tailored messaging is a core part of the National Hockey League's marketing strategy, says Perry Cooper, SVP of direct and digital marketing and fan analytics.
Zappos brand marketing manager Michelle Thomas discusses how the company's customer service focus has helped it engender loyalty.
Buddy Media's Lazerow discusses how brands use social media effectively to engage high-value customers
IHG's Sagan talks about how the hotel chain balances relevance with privacy in its segmentation strategy
Razorfish's John Zell explains how technology and social media have brought CRM to the front of marketers' minds
E.L.F.'s CMO Ted Rubin discusses how the brand leverages Twitter, Facebook and blogs to boost engagement.
JCPenney's postal affairs manager Ty Taylor discusses the retailer's catalog and mail strategy
Media vet Charlie Rutman discusses media buying and planning in the nonprofit and for-profit worlds
Overstock.com CEO Patrick Byrne tells DMNews that changes in consumer behavior, driven by the recession, will be a boon for online shopping.
Yahoo VP of brand packaging solutions Erika Nardini discusses how the portal incorporates branded video through a partnership with GroupM.
In an interview, DM legend Stan Rapp discusses how direct and digital marketing are evolving to meet marketers' needs — and how this may lead to a different term for the industry.
JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs.
InfoGroup's Fairfield talks about trends in the data, research and marketing services industry
Travelzoo's Calder on embracing social media, selling travel in the recession and forging successful partnerships
Comscore's Gian Fulgoni on why a click is not enough and what brand marketers should do about it
Gaiam's Marshall on how technology and word-of-mouth combine to drive sales and retain customers
Rutgers Business School is betting on the Web to gain students, says the school's marketing director, Eric Koomen.
Vertis' CEO Allen on what print marketers need to know about digital and database marketing
Hal Brierley, CEO of e-Miles, discusses the changing world of loyalty marketing and how he's evolving with it.
New Publicis & Hal Riney CEO Kristi VandenBosch, formerly president of integrated agency Tequila, is excited to bring her digital and direct background to the traditional brand-focused agency.
Stephen Kearney, SVP of customer relations for the US Postal Service, says a five-day postal week is 'probably going to be necessary' to reduce costs.
Tim O'Leary, co-founder and CEO of Portland-based agency R2C Group, on how DRTV has flourished in the recession, teaching corporate marketers about what DRTV offers and more.
Merkle CEO Williams is full of ideas for firms that want to integrate their marketing.
BBDO's Robertson talks about the impetus behind the agency's growth strategy
Tom Bedecarre, CEO of AKQA speaks with DMNews about the growth of digital as accountability becomes ever more important in tight times.
John Anagnost, the new global director of search marketing services at search agency Neo@Ogilvy, took some time to speak with DMNews about his new position and how he sees trends in the space affecting the agency's strategy.
Q: How does Hitwise generate its view of what's happening on the Web? A: Through partnering with a range of Internet service providers and opt-in panel providers, we collect anonymous information from our data partners.
Digitas' Solomons says that every dollar must go farther in an economic downturn
Euro RSCG Discover's Raj thinks DM could benefit from more experience in CRM
Tukaiz's Defino discusses how personalized images can help marketers
Atomic Direct's CEO discusses the Snuggie and why 2009 could be a good year for DRTV
Engauge's Crawford explains how she brings things together for her agency
Q Interactive's CEO discusses printable online coupons and the economy
Enfatico's Boone on his six months at the Dell-focused agency.
Schematic's rising CFO Holland discusses being acquired and digital in the bad economy
Alterian's Hale expects the economy to spur a focus on ROI
The USPS' Bernstock on moving from the private sector to public sector
Razorfish's Baehr discusses the accountability of online
Vertis' DuBose discusses convergence of companies — and media
Ask.com's Garell discusses search's continuing evolution
Euro RSCG's Bess on millennials, the holidays and more
DMA head Greco discusses DMA08, legislation and more.
ShopNBC's Stewart on the synergy of Web and TV.
Green Mountain Coffee's Crites sheds light on continuity clubs.
Aflac's Johnson on the company's b-to-b efforts.
Rapp's Paul Price talks about the outlook agency in a digital world.
Statlistics' Manning discusses the list industry.
Publicis' Farrell discusses his view of direct agencies.
Bravo's Hsia discusses how the network uses new media.
The PRC's Langley discussed challenges for the US mailstream.
Hearst's Chris Johnson talks about using social applications to increase online circulation.
SiteSpect's Hansen on tackling mobile marketing
TBWA's Scheiner talks about why creativity is important.
Goodmail's new CEO Horan discusses responsible e-mail marketing
B Direct's MacAron reflects on the changing customer.
North American Media Group's Brandt champions her channel.
Euro RSCG's Jack Kirby explains why direct response television is here to stay.
Engauge Digital's Hilimire talks about the evolving digital agency.
TV Guide's Crystal talks about changing his publication's model and improving circulation.
David Skinner, CEO of WhittmanHart Interactive, discusses the role of video in a digital media campaign.
Dominic Powers weighs in on current e-mail marketing trends in Asia and the future of mobile in the region.
Brightline CEO Jacquie Corbelli discusses the future of digital TV advertising.
Paul McNulty talks with DMNews about technology and software marketing.
Chairman and chief experience officer at Slack Barshinger Gary Slack discusses b-to-b marketing with DMNews' Cara Wood.
Michael Ross discusses Sweetwater Sound's customer acquisition and retention methods.
DMNews talks with Jean-Philippe Maheu about the effect of digital marketing on the industry and consumers.
Q: How is the rise of online video consumption influencing marketing?
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...