Data/Analytics Big Blue's "smart" marketing approach

Big Blue's "smart" marketing approach

A segment of one. It's "the Holy Grail" or marketing and IBM's Mike Rhodin says technology is going to get us there.

Features DreamWorking a marketing mix

DreamWorking a marketing mix

DreamWorks Animation's CMO Anne Globe needs to sell a secret history.

Digital Marketing Dassault Systémes clarifies the complex

Dassault Systémes clarifies the complex

It is with heated defiance that Monica Menghini insists: "I'm not a geek."

Production and Printing Meredith's CMO reshapes its story

Meredith's CMO reshapes its story

Nancy Weber had a clear goal when she signed on as CMO of Meredith Corporation in July 2005: define and put a face to the media conglomerate's then audience of 75 million.

Multichannel Marketing The reimaging of Xerox's brand

The reimaging of Xerox's brand

As CMO of Xerox, Christa Carone's main challenge is getting the public to recognize the company's vast role as a services provider in the B2B space.

Features A&M CMO nurtures firm's global rise

A&M CMO nurtures firm's global rise

Alvarez & Marsal CMO Rebecca Baker didn't plan a life in marketing. An English major in college with a minor in drama, she credits both concentrations for her success.

Multichannel Marketing CMO's marketing strategy bears fruit

CMO's marketing strategy bears fruit

After working with fast-food companies earlier in his career, Steve Thomas is now trying a healthier approach. Or at least one with more fruit.

Features IKEA CMO at home with integrated mix

IKEA CMO at home with integrated mix

It's "not the [IKEA] Kool-Aid" that makes IKEA North America CMO Leontyne Green such a brand evangelist. It's the relevance of the brand itself.

Multichannel Marketing Macy's transformation

Macy's transformation

Retail icon Macy's refashions its flagship store and marketing strategy.

Features Subway racks up points with athletes

Subway racks up points with athletes

Tony Pace, Subway's SVP and global CMO, mixes traditional and digital marketing to drive customer affinity.

Features AT&T CMO heralds targeted approach

AT&T CMO heralds targeted approach

For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.

Digital Marketing PCH EVP strikes innovative chord

PCH EVP strikes innovative chord

Deborah Holland has seen the Publishers Clearing House Prize Patrol surprise sweepstakes winners countless times. But after more than 30 years with the company, Holland, the EVP of creative strategy, communications and consumer affairs, finds the emotional exchange no less compelling today than when she first walked through the doors of PCH's Port Washington, N.Y. headquarters in 1979.

Multichannel Marketing Ritz-Carlton CMO reinvents luxury

Ritz-Carlton CMO reinvents luxury

Once Chris Gabaldon, chief sales and marketing officer of The Ritz-Carlton Hotel Co. starts talking about his brand, it's hard for him to stop. He gets on a roll, effusing about how the company has navigated the recession, or its recent brand repositioning, or the launch of its loyalty program, The Ritz-Carlton Rewards. Gabaldon's enthusiasm is, as they say, contagious.

Digital Marketing Hearst constructs 
its digital castle

Hearst constructs 
its digital castle

Digital or die. That's become the watchword of print brands, urgently harnessing the latest innovations — from social media platforms to smartphones to the iPad — to refashion their businesses for a new media age.

Multichannel Marketing GameStop CMO sees CRM as key

GameStop CMO sees CRM as key

Mike Hogan may be the CMO of GameStop — the world's largest videogame and entertainment software retailer, with more than 6,100 stores — but people might be surprised to learn that he is not a gamer himself. He is passionate about riding motorcyles and playing tennis, though he practices those activities strictly in the real world.

Multichannel Marketing Valassis delivers 
on integration

Valassis delivers 
on integration

As a farmer who raises his own crops on a 40-acre farm — plowing the fields on a John Deere tractor, harvesting soybeans, corn and clover — Valassis chairman, president and CEO Alan Schultz knows a thing or two about making things grow, even when conditions aren't always most favorable.

Multichannel Marketing A special occasion at Hallmark Cards

A special occasion at Hallmark Cards

Last year should have been one nonstop celebration for Hallmark Cards and its marketing chief Lisa Macpherson. The Kansas City, Mo.-based purveyor of greeting cards and other products turned 100, and Macpherson, after about nine years at the company, had recently been promoted to the top marketing job.

Multichannel Marketing Forbes CMO leads multichannel effort

Forbes CMO leads multichannel effort

Jorge Consuegra never stops moving. The CMO of Forbes Media, and two-time New York City marathon veteran, was born in Havana, Cuba, but his parents brought him to the United States when he was still a baby

Digital Marketing Denny's chief 'opens' up on iconic brand

Denny's chief 'opens' up on iconic brand

If one is of the mindset that any buzz is good buzz, then Denny's Corp. has hit a grand slam with its launch of online videos from DumbDumb.

Multichannel Marketing Gilt Groupe CMO cultivates audience

Gilt Groupe CMO cultivates audience

As chief marketing officer of Gilt Groupe, Zucker employs a data-driven approach that allows him to streamline the luxury e-commerce retailer's marketing.

Multichannel Marketing Overstock chief etches out niche

Overstock chief etches out niche

Patrick Byrne loves a good fight. The chairman and CEO of Overstock.com, who holds a black belt in Tae Kwon Do, once pursued a boxing career. Byrne also turned 
Overstock.com from a two-year-old $1.8 million startup into a $1 billion enterprise in little more than a decade.

Multichannel Marketing Bracing pace for Starbucks' CMO

Bracing pace for Starbucks' CMO

Starbucks rode into its 40th anniversary year after scoring the strongest holiday sales season in its history. The coffee retailer's CMO Annie Young-Scrivner, though, is determined to keep Starbucks a youthful brand, riding on the cutting edge of technology and innovation.

Agency Draft's swift rise marked by agility

Draft's swift rise marked by agility

About a year after graduating from Wisconsin's Ripon College, Howard Draft was one of the 13 founding employees of new direct marketing agency Kobs & Brady.

Features Ally Bank's CMO ignites rebranding

Ally Bank's CMO ignites rebranding

Sanjay Gupta joined GMAC Inc. as CMO in March 2008, the same month that investment firm Bear Stearns collapsed.

Multichannel Marketing Harvard Business CMO sets course

Harvard Business CMO sets course

Harvard School of Business' first CMO, Brian Kenny, enjoys being in charge of marketing in the midst of one of the most business-focused institutions in the world. Nor is the irony lost on him.

Multichannel Marketing Office Depot fuses marketing efforts

Office Depot fuses marketing efforts

Monica Luechtefeld, EVP of global e-commerce at Office Depot recently restructured her marketing teams into one group to further integrate channels.

Multichannel Marketing Bluefly CMO talks marketing style

Bluefly CMO talks marketing style

When Melissa Payner-Gregor joined Bluefly as president in 2003, she knew exactly who she wanted to lead the then-fledgling e-commerce site's marketing function: Brad Matson.

Digital Marketing Social buying success at Groupon

Social buying success at Groupon

The daily deal site Groupon launched in 2008, but has recently gone global to more than 150 cities. Direct Marketing News speaks with the company's president and COO, Rob Solomon.

Digital Marketing Connect with 'intent-driven' users

Connect with 'intent-driven' users

About.com's Minskoff on the Web portal's branding campaign derived from 'timeless human behavior'

Features Xerox focuses on personalization

Xerox focuses on personalization

CMO Christa Carone discusses her strategy for redefining the company's brand

Data/Analytics Marketing's frontier is in the transaction

Marketing's frontier is in the transaction

John Meyer, the chief executive of global data and marketing firm Acxiom explains to DMNews' editor-in-chief, Carol Krol, how his firm thrived despite a recession.

Data/Analytics Reduce buyer risk to increase lead generation

Reduce buyer risk to increase lead generation

The CMO of transportation and logistics company Con-way, on refining lead gen for a 'stickier' brand

Data/Analytics Disruptive marketing, risk can pay off

Disruptive marketing, risk can pay off

Levi's CMO Szulc discusses disruption marketing and risk taking on a budget

Digital Marketing NHL makes power play with data

NHL makes power play with data

Tailored messaging is a core part of the National Hockey League's marketing strategy, says Perry Cooper, SVP of direct and digital marketing and fan analytics.

Digital Marketing Service helps loyalty initiatives

Service helps loyalty initiatives

Zappos brand marketing manager Michelle Thomas discusses how the company's customer service focus has helped it engender loyalty.

Digital Marketing Social's prime function: Retention

Social's prime function: Retention

Buddy Media's Lazerow discusses how brands use social media effectively to engage high-value customers

Data/Analytics Travel marketing hospitable to data segmentation

Travel marketing hospitable to data segmentation

IHG's Sagan talks about how the hotel chain balances relevance with privacy in its segmentation strategy

Data/Analytics Relationship marketing in the limelight

Relationship marketing in the limelight

Razorfish's John Zell explains how technology and social media have brought CRM to the front of marketers' minds

Multichannel Marketing Customer chatter for cosmetics

Customer chatter for cosmetics

E.L.F.'s CMO Ted Rubin discusses how the brand leverages Twitter, Facebook and blogs to boost engagement.

Direct Mail JCPenney pioneers postal intelligence

JCPenney pioneers postal intelligence

JCPenney's postal affairs manager Ty Taylor discusses the retailer's catalog and mail strategy

Multichannel Marketing A dose of reality and rigor for PSAs

A dose of reality and rigor for PSAs

Media vet Charlie Rutman discusses media buying and planning in the nonprofit and for-profit worlds

Multichannel Marketing

E-commerce ready for center stage

Overstock.com CEO Patrick Byrne tells DMNews that changes in consumer behavior, driven by the recession, will be a boon for online shopping.

Digital Marketing Now playing: Yahoo explores video

Now playing: Yahoo explores video

Yahoo VP of brand packaging solutions Erika Nardini discusses how the portal incorporates branded video through a partnership with GroupM.

Agency Time nears to rename discipline

Time nears to rename discipline

In an interview, DM legend Stan Rapp discusses how direct and digital marketing are evolving to meet marketers' needs — and how this may lead to a different term for the industry.

Data/Analytics Loyalty takes flight at JetBlue

Loyalty takes flight at JetBlue

JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs.

Data/Analytics Database stays healthy in downturn

Database stays healthy in downturn

InfoGroup's Fairfield talks about trends in the data, research and marketing services industry

Multichannel Marketing Dual strategy takes off for Travelzoo

Dual strategy takes off for Travelzoo

Travelzoo's Calder on embracing social media, selling travel in the recession and forging successful partnerships

Digital Marketing

Putting a brand on Web metrics

Comscore's Gian Fulgoni on why a click is not enough and what brand marketers should do about it

Multichannel Marketing Social keeps lifestyle brand healthy

Social keeps lifestyle brand healthy

Gaiam's Marshall on how technology and word-of-mouth combine to drive sales and retain customers

Digital Marketing Online marketing gets the business

Online marketing gets the business

Rutgers Business School is betting on the Web to gain students, says the school's marketing director, Eric Koomen.

Data/Analytics Data driving digital transition

Data driving digital transition

Vertis' CEO Allen on what print marketers need to know about digital and database marketing

Data/Analytics A lifetime of loyalty

A lifetime of loyalty

Hal Brierley, CEO of e-Miles, discusses the changing world of loyalty marketing and how he's evolving with it.

Agency Spotlight: Kristi VandenBosch, CEO of Publicis & Hal Riney

Spotlight: Kristi VandenBosch, CEO of Publicis & Hal Riney

New Publicis & Hal Riney CEO Kristi VandenBosch, formerly president of integrated agency Tequila, is excited to bring her digital and direct background to the traditional brand-focused agency.

Direct Mail Inside the summer sale on mail

Inside the summer sale on mail

Stephen Kearney, SVP of customer relations for the US Postal Service, says a five-day postal week is 'probably going to be necessary' to reduce costs.

Agency Spotlight: Tim O'Leary, CEO, R2C Group

Spotlight: Tim O'Leary, CEO, R2C Group

Tim O'Leary, co-founder and CEO of Portland-based agency R2C Group, on how DRTV has flourished in the recession, teaching corporate marketers about what DRTV offers and more.

Features For integration, agencies should come together, right now

For integration, agencies should come together, right now

Merkle CEO Williams is full of ideas for firms that want to integrate their marketing.

Agency Betting on innovation

Betting on innovation

BBDO's Robertson talks about the impetus behind the agency's growth strategy

Agency DMNews talks with Tom Bedecarre, CEO of AKQA

DMNews talks with Tom Bedecarre, CEO of AKQA

Tom Bedecarre, CEO of AKQA speaks with DMNews about the growth of digital as accountability becomes ever more important in tight times.

Digital Marketing Q & A: John Anagnost, Neo@Ogilvy's director of search

Q & A: John Anagnost, Neo@Ogilvy's director of search

John Anagnost, the new global director of search marketing services at search agency Neo@Ogilvy, took some time to speak with DMNews about his new position and how he sees trends in the space affecting the agency's strategy.

Digital Marketing Of Internet metrics and mobile

Of Internet metrics and mobile

Q: How does Hitwise generate its view of what's happening on the Web? A: Through partnering with a range of Internet service providers and opt-in panel providers, we collect anonymous information from our data partners.

Features DM searches for peak performance

DM searches for peak performance

Digitas' Solomons says that every dollar must go farther in an economic downturn

Agency Better CRM begins with education

Better CRM begins with education

Euro RSCG Discover's Raj thinks DM could benefit from more experience in CRM

Direct Mail The picture of sales success

The picture of sales success

Tukaiz's Defino discusses how personalized images can help marketers

News A comfortable source of ROI

A comfortable source of ROI

Atomic Direct's CEO discusses the Snuggie and why 2009 could be a good year for DRTV

Agency Using measurability to make strong agency connections

Using measurability to make strong agency connections

Engauge's Crawford explains how she brings things together for her agency

Multichannel Marketing Online coupons redeemed

Online coupons redeemed

Q Interactive's CEO discusses printable online coupons and the economy

Agency Boone the new kid on the block at Enfatico

Boone the new kid on the block at Enfatico

Enfatico's Boone on his six months at the Dell-focused agency.

Features Agency numbers and sense

Agency numbers and sense

Schematic's rising CFO Holland discusses being acquired and digital in the bad economy

Data/Analytics Accountability rules

Accountability rules

Alterian's Hale expects the economy to spur a focus on ROI

Direct Mail From soup to stamps

From soup to stamps

The USPS' Bernstock on moving from the private sector to public sector

Digital Marketing Digital's role in a downturn

Digital's role in a downturn

Razorfish's Baehr discusses the accountability of online

Agency Meeting of the minds

Meeting of the minds

Vertis' DuBose discusses convergence of companies — and media

Digital Marketing Engines search for a niche

Engines search for a niche

Ask.com's Garell discusses search's continuing evolution

Agency Marketing, Chicago style

Marketing, Chicago style

Euro RSCG's Bess on millennials, the holidays and more

Features Spotlight Conversation: DM takes the stage in Vegas

Spotlight Conversation: DM takes the stage in Vegas

DMA head Greco discusses DMA08, legislation and more.

Multichannel Marketing Spotlight conversation: Multichannel state of mind

Spotlight conversation: Multichannel state of mind

ShopNBC's Stewart on the synergy of Web and TV.

Data/Analytics Spotlight conversation: A coffee connection

Spotlight conversation: A coffee connection

Green Mountain Coffee's Crites sheds light on continuity clubs.

Data/Analytics Spotlight conversation: Not ducking businesses

Spotlight conversation: Not ducking businesses

Aflac's Johnson on the company's b-to-b efforts.

Agency Integrating traditional DM

Integrating traditional DM

Rapp's Paul Price talks about the outlook agency in a digital world.

Data/Analytics Seeking out the A-list

Seeking out the A-list

Statlistics' Manning discusses the list industry.

Agency The converging agency

The converging agency

Publicis' Farrell discusses his view of direct agencies.

Media/Circulation An engaging business

An engaging business

Bravo's Hsia discusses how the network uses new media.

Direct Mail Sorting out postal law

Sorting out postal law

The PRC's Langley discussed challenges for the US mailstream.

Media/Circulation Widgets drive Web readers

Widgets drive Web readers

Hearst's Chris Johnson talks about using social applications to increase online circulation.

Digital Marketing Spotlight conversation: Marketing on the move

Spotlight conversation: Marketing on the move

SiteSpect's Hansen on tackling mobile marketing

Digital Marketing Form follows function for creative

Form follows function for creative

TBWA's Scheiner talks about why creativity is important.

Email Marketing Delivering e-mail results

Delivering e-mail results

Goodmail's new CEO Horan discusses responsible e-mail marketing

Agency Spotlight Conversation: Reaching the inattentive

Spotlight Conversation: Reaching the inattentive

B Direct's MacAron reflects on the changing customer.

Agency Spotlight conversation: To affinity and beyond

Spotlight conversation: To affinity and beyond

North American Media Group's Brandt champions her channel.

Features Rumors of DRTV's demise exaggerated

Rumors of DRTV's demise exaggerated

Euro RSCG's Jack Kirby explains why direct response television is here to stay.

Agency Spotlight conversation: Rules of digital engagement

Spotlight conversation: Rules of digital engagement

Engauge Digital's Hilimire talks about the evolving digital agency.

Media/Circulation Spotlight conversation: Taking TV Guide beyond TV

Spotlight conversation: Taking TV Guide beyond TV

TV Guide's Crystal talks about changing his publication's model and improving circulation.

Digital Marketing Digital marketing insight - WhittmanHart Interactive's Skinner says video sticks

Digital marketing insight - WhittmanHart Interactive's Skinner says video sticks

David Skinner, CEO of WhittmanHart Interactive, discusses the role of video in a digital media campaign.

Email Marketing Spotlight conversation with Dominic Powers, SVP, Asia Pacific, Epsilon

Spotlight conversation with Dominic Powers, SVP, Asia Pacific, Epsilon

Dominic Powers weighs in on current e-mail marketing trends in Asia and the future of mobile in the region.

Features Spotlight conversation with Jacquie Corbelli, CEO of Brightline

Spotlight conversation with Jacquie Corbelli, CEO of Brightline

Brightline CEO Jacquie Corbelli discusses the future of digital TV advertising.

Agency Spotlight conversation with Paul McNulty, CMO of Unica Corp.

Spotlight conversation with Paul McNulty, CMO of Unica Corp.

Paul McNulty talks with DMNews about technology and software marketing.

Data/Analytics DMNews talks with Gary Slack, chairman and chief experience officer, Slack Barshinger

DMNews talks with Gary Slack, chairman and chief experience officer, Slack Barshinger

Chairman and chief experience officer at Slack Barshinger Gary Slack discusses b-to-b marketing with DMNews' Cara Wood.

Multichannel Marketing Spotlight: a conversation with Michael Ross, director of marketing, Sweetwater Sound Inc.

Spotlight: a conversation with Michael Ross, director of marketing, Sweetwater Sound Inc.

Michael Ross discusses Sweetwater Sound's customer acquisition and retention methods.

Agency Spotlight: Jean-Philippe Maheu, chief digital officer, Ogilvy North America

Spotlight: Jean-Philippe Maheu, chief digital officer, Ogilvy North America

DMNews talks with Jean-Philippe Maheu about the effect of digital marketing on the industry and consumers.

Media/Circulation An interview with Chet Kanojia, CEO of Navic Networks

An interview with Chet Kanojia, CEO of Navic Networks

Q: How is the rise of online video consumption influencing marketing?

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