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Features

IKEA CMO at home with integrated mix

It's "not the [IKEA] Kool-Aid" that makes IKEA North America CMO Leontyne Green such a brand evangelist. It's the relevance of the brand itself.
 
Multichannel Retail/E-commerce

Macy's transformation

Retail icon Macy's refashions its flagship store and marketing strategy.
 
Features

Subway racks up points with athletes

Tony Pace, Subway's SVP and global CMO, mixes traditional and digital marketing to drive customer affinity.
 
Features

AT&T CMO heralds targeted approach

For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.
 
Digital

PCH EVP strikes innovative chord

Alex Palmer

Deborah Holland has seen the Publishers Clearing House Prize Patrol surprise sweepstakes winners countless times. But after more than 30 years with the company, Holland, the EVP of creative strategy, communications and consumer affairs, finds the emotional exchange no less compelling today than when she first walked through the doors of PCH's Port Washington, N.Y. headquarters in 1979.
 
Multichannel Retail/E-commerce

Ritz-Carlton CMO reinvents luxury

Alex Palmer

Once Chris Gabaldon, chief sales and marketing officer of The Ritz-Carlton Hotel Co. starts talking about his brand, it's hard for him to stop. He gets on a roll, effusing about how the company has navigated the recession, or its recent brand repositioning, or the launch of its loyalty program, The Ritz-Carlton Rewards. Gabaldon's enthusiasm is, as they say, contagious.
 
Digital

Hearst constructs 
its digital castle

Digital or die. That's become the watchword of print brands, urgently harnessing the latest innovations — from social media platforms to smartphones to the iPad — to refashion their businesses for a new media age.
 
Multichannel Retail/E-commerce

GameStop CMO sees CRM as key

Chris Daniels

Mike Hogan may be the CMO of GameStop — the world's largest videogame and entertainment software retailer, with more than 6,100 stores — but people might be surprised to learn that he is not a gamer himself. He is passionate about riding motorcyles and playing tennis, though he practices those activities strictly in the real world.
 
Multichannel Retail/E-commerce

Valassis delivers 
on integration

As a farmer who raises his own crops on a 40-acre farm — plowing the fields on a John Deere tractor, harvesting soybeans, corn and clover — Valassis chairman, president and CEO Alan Schultz knows a thing or two about making things grow, even when conditions aren't always most favorable.
 
Multichannel Retail/E-commerce

A special occasion at Hallmark Cards

Last year should have been one nonstop celebration for Hallmark Cards and its marketing chief Lisa Macpherson. The Kansas City, Mo.-based purveyor of greeting cards and other products turned 100, and Macpherson, after about nine years at the company, had recently been promoted to the top marketing job.
 
Multichannel Retail/E-commerce

Forbes CMO leads multichannel effort

Jorge Consuegra never stops moving. The CMO of Forbes Media, and two-time New York City marathon veteran, was born in Havana, Cuba, but his parents brought him to the United States when he was still a baby
 
Digital

Denny's chief 'opens' up on iconic brand

Jennifer Mann

If one is of the mindset that any buzz is good buzz, then Denny's Corp. has hit a grand slam with its launch of online videos from DumbDumb.
 
Multichannel Retail/E-commerce

Gilt Groupe CMO cultivates audience

As chief marketing officer of Gilt Groupe, Zucker employs a data-driven approach that allows him to streamline the luxury e-commerce retailer's marketing.
 
Multichannel Retail/E-commerce

Overstock chief etches out niche

Patrick Byrne loves a good fight. The chairman and CEO of Overstock.com, who holds a black belt in Tae Kwon Do, once pursued a boxing career. Byrne also turned 
Overstock.com from a two-year-old $1.8 million startup into a $1 billion enterprise in little more than a decade.
 
Multichannel Retail/E-commerce

Bracing pace for Starbucks' CMO

Starbucks rode into its 40th anniversary year after scoring the strongest holiday sales season in its history. The coffee retailer's CMO Annie Young-Scrivner, though, is determined to keep Starbucks a youthful brand, riding on the cutting edge of technology and innovation.
 
Agency

Draft's swift rise marked by agility

About a year after graduating from Wisconsin's Ripon College, Howard Draft was one of the 13 founding employees of new direct marketing agency Kobs & Brady.
 
Features

Ally Bank's CMO ignites rebranding

Sanjay Gupta joined GMAC Inc. as CMO in March 2008, the same month that investment firm Bear Stearns collapsed.
 
Multichannel Retail/E-commerce

Harvard Business CMO sets course

Jennifer Mann

Harvard School of Business' first CMO, Brian Kenny, enjoys being in charge of marketing in the midst of one of the most business-focused institutions in the world. Nor is the irony lost on him.
 
Multichannel Retail/E-commerce

Office Depot fuses marketing efforts

Monica Luechtefeld, EVP of global e-commerce at Office Depot recently restructured her marketing teams into one group to further integrate channels.
 
Multichannel Retail/E-commerce

Bluefly CMO talks marketing style

When Melissa Payner-Gregor joined Bluefly as president in 2003, she knew exactly who she wanted to lead the then-fledgling e-commerce site's marketing function: Brad Matson.
 
Digital

Social buying success at Groupon

The daily deal site Groupon launched in 2008, but has recently gone global to more than 150 cities. Direct Marketing News speaks with the company's president and COO, Rob Solomon.
 
Digital

Connect with 'intent-driven' users

About.com's Minskoff on the Web portal's branding campaign derived from 'timeless human behavior'
 
2011 Agency Business Report

Xerox focuses on personalization

CMO Christa Carone discusses her strategy for redefining the company's brand
 
Database Marketing/CRM

Marketing's frontier is in the transaction

John Meyer, the chief executive of global data and marketing firm Acxiom explains to DMNews' editor-in-chief, Carol Krol, how his firm thrived despite a recession.
 
Database Marketing/CRM

Reduce buyer risk to increase lead generation

The CMO of transportation and logistics company Con-way, on refining lead gen for a 'stickier' brand
 
Database Marketing/CRM

Disruptive marketing, risk can pay off

Levi's CMO Szulc discusses disruption marketing and risk taking on a budget
 
Digital

NHL makes power play with data

Tailored messaging is a core part of the National Hockey League's marketing strategy, says Perry Cooper, SVP of direct and digital marketing and fan analytics.
 
Digital

Service helps loyalty initiatives

Zappos brand marketing manager Michelle Thomas discusses how the company's customer service focus has helped it engender loyalty.
 
Digital

Social's prime function: Retention

Buddy Media's Lazerow discusses how brands use social media effectively to engage high-value customers
 
Database Marketing/CRM

Travel marketing hospitable to data segmentation

Mary Elizabeth Hurn

IHG's Sagan talks about how the hotel chain balances relevance with privacy in its segmentation strategy
 
Database Marketing/CRM

Relationship marketing in the limelight

Razorfish's John Zell explains how technology and social media have brought CRM to the front of marketers' minds
 
Multichannel Retail/E-commerce

Customer chatter for cosmetics

E.L.F.'s CMO Ted Rubin discusses how the brand leverages Twitter, Facebook and blogs to boost engagement.
 
Direct Classic

JCPenney pioneers postal intelligence

JCPenney's postal affairs manager Ty Taylor discusses the retailer's catalog and mail strategy
 
Multichannel Retail/E-commerce

A dose of reality and rigor for PSAs

Media vet Charlie Rutman discusses media buying and planning in the nonprofit and for-profit worlds
 
Multichannel Retail/E-commerce

E-commerce ready for center stage

Overstock.com CEO Patrick Byrne tells DMNews that changes in consumer behavior, driven by the recession, will be a boon for online shopping.
 
Digital

Now playing: Yahoo explores video

Yahoo VP of brand packaging solutions Erika Nardini discusses how the portal incorporates branded video through a partnership with GroupM.
 
Agency

Time nears to rename discipline

In an interview, DM legend Stan Rapp discusses how direct and digital marketing are evolving to meet marketers' needs — and how this may lead to a different term for the industry.
 
Database Marketing/CRM

Loyalty takes flight at JetBlue

JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs.
 
Database Marketing/CRM

Database stays healthy in downturn

InfoGroup's Fairfield talks about trends in the data, research and marketing services industry
 
Multichannel Retail/E-commerce

Dual strategy takes off for Travelzoo

Travelzoo's Calder on embracing social media, selling travel in the recession and forging successful partnerships
 
Digital

Putting a brand on Web metrics

Comscore's Gian Fulgoni on why a click is not enough and what brand marketers should do about it
 
Multichannel Retail/E-commerce

Social keeps lifestyle brand healthy

Gaiam's Marshall on how technology and word-of-mouth combine to drive sales and retain customers
 
Digital

Online marketing gets the business

Rutgers Business School is betting on the Web to gain students, says the school's marketing director, Eric Koomen.
 
Database Marketing/CRM

Data driving digital transition

Vertis' CEO Allen on what print marketers need to know about digital and database marketing
 
Database Marketing/CRM

A lifetime of loyalty

Hal Brierley, CEO of e-Miles, discusses the changing world of loyalty marketing and how he's evolving with it.
 
Agency

Spotlight: Kristi VandenBosch, CEO of Publicis & Hal Riney

New Publicis & Hal Riney CEO Kristi VandenBosch, formerly president of integrated agency Tequila, is excited to bring her digital and direct background to the traditional brand-focused agency.
 
Direct Classic

Inside the summer sale on mail

Stephen Kearney, SVP of customer relations for the US Postal Service, says a five-day postal week is 'probably going to be necessary' to reduce costs.
 
Agency

Spotlight: Tim O'Leary, CEO, R2C Group

Tim O'Leary, co-founder and CEO of Portland-based agency R2C Group, on how DRTV has flourished in the recession, teaching corporate marketers about what DRTV offers and more.
 
Features

For integration, agencies should come together, right now

Merkle CEO Williams is full of ideas for firms that want to integrate their marketing.
 
Agency

Betting on innovation

BBDO's Robertson talks about the impetus behind the agency's growth strategy
 
Agency

DMNews talks with Tom Bedecarre, CEO of AKQA

Tom Bedecarre, CEO of AKQA speaks with DMNews about the growth of digital as accountability becomes ever more important in tight times.
 
Digital

Q & A: John Anagnost, Neo@Ogilvy's director of search

John Anagnost, the new global director of search marketing services at search agency Neo@Ogilvy, took some time to speak with DMNews about his new position and how he sees trends in the space affecting the agency's strategy.
 
Digital

Of Internet metrics and mobile

Q: How does Hitwise generate its view of what's happening on the Web? A: Through partnering with a range of Internet service providers and opt-in panel providers, we collect anonymous information from our data partners.
 
Features

DM searches for peak performance

Digitas' Solomons says that every dollar must go farther in an economic downturn
 
Agency

Better CRM begins with education

Euro RSCG Discover's Raj thinks DM could benefit from more experience in CRM
 
Direct Classic

The picture of sales success

Tukaiz's Defino discusses how personalized images can help marketers
 
News

A comfortable source of ROI

Atomic Direct's CEO discusses the Snuggie and why 2009 could be a good year for DRTV
 
Agency

Using measurability to make strong agency connections

Engauge's Crawford explains how she brings things together for her agency
 
Multichannel Retail/E-commerce

Online coupons redeemed

Q Interactive's CEO discusses printable online coupons and the economy
 
Agency

Boone the new kid on the block at Enfatico

Enfatico's Boone on his six months at the Dell-focused agency.
 
Features

Agency numbers and sense

Schematic's rising CFO Holland discusses being acquired and digital in the bad economy
 
Database Marketing/CRM

Accountability rules

Alterian's Hale expects the economy to spur a focus on ROI
 
Direct Classic

From soup to stamps

The USPS' Bernstock on moving from the private sector to public sector
 
Digital

Digital's role in a downturn

Razorfish's Baehr discusses the accountability of online
 
Agency

Meeting of the minds

Vertis' DuBose discusses convergence of companies — and media
 
Digital

Engines search for a niche

Ask.com's Garell discusses search's continuing evolution
 
Agency

Marketing, Chicago style

Euro RSCG's Bess on millennials, the holidays and more
 
Features

Spotlight Conversation: DM takes the stage in Vegas

DMA head Greco discusses DMA08, legislation and more.
 
Multichannel Retail/E-commerce

Spotlight conversation: Multichannel state of mind

ShopNBC's Stewart on the synergy of Web and TV.
 
Database Marketing/CRM

Spotlight conversation: A coffee connection

Green Mountain Coffee's Crites sheds light on continuity clubs.
 
Database Marketing/CRM

Spotlight conversation: Not ducking businesses

Aflac's Johnson on the company's b-to-b efforts.
 
Agency

Integrating traditional DM

Rapp's Paul Price talks about the outlook agency in a digital world.
 
Database Marketing/CRM

Seeking out the A-list

Statlistics' Manning discusses the list industry.
 
Agency

The converging agency

Publicis' Farrell discusses his view of direct agencies.
 
Media/Circulation

An engaging business

Bravo's Hsia discusses how the network uses new media.
 
Direct Classic

Sorting out postal law

The PRC's Langley discussed challenges for the US mailstream.
 
Media/Circulation

Widgets drive Web readers

Hearst's Chris Johnson talks about using social applications to increase online circulation.
 
Digital

Spotlight conversation: Marketing on the move

SiteSpect's Hansen on tackling mobile marketing
 
Digital

Form follows function for creative

TBWA's Scheiner talks about why creativity is important.
 
Email Marketing

Delivering e-mail results

Goodmail's new CEO Horan discusses responsible e-mail marketing
 
Agency

Spotlight Conversation: Reaching the inattentive

B Direct's MacAron reflects on the changing customer.
 
Agency

Spotlight conversation: To affinity and beyond

North American Media Group's Brandt champions her channel.
 
Features

Rumors of DRTV's demise exaggerated

Euro RSCG's Jack Kirby explains why direct response television is here to stay.
 
Agency

Spotlight conversation: Rules of digital engagement

Engauge Digital's Hilimire talks about the evolving digital agency.
 
Media/Circulation

Spotlight conversation: Taking TV Guide beyond TV

TV Guide's Crystal talks about changing his publication's model and improving circulation.
 
Digital

Digital marketing insight - WhittmanHart Interactive's Skinner says video sticks

David Skinner, CEO of WhittmanHart Interactive, discusses the role of video in a digital media campaign.
 
Email Marketing

Spotlight conversation with Dominic Powers, SVP, Asia Pacific, Epsilon

Dominic Powers weighs in on current e-mail marketing trends in Asia and the future of mobile in the region.
 
Features

Spotlight conversation with Jacquie Corbelli, CEO of Brightline

Brightline CEO Jacquie Corbelli discusses the future of digital TV advertising.
 
Agency

Spotlight conversation with Paul McNulty, CMO of Unica Corp.

Paul McNulty talks with DMNews about technology and software marketing.
 
Database Marketing/CRM

DMNews talks with Gary Slack, chairman and chief experience officer, Slack Barshinger

Chairman and chief experience officer at Slack Barshinger Gary Slack discusses b-to-b marketing with DMNews' Cara Wood.
 
Multichannel Retail/E-commerce

Spotlight: a conversation with Michael Ross, director of marketing, Sweetwater Sound Inc.

Michael Ross discusses Sweetwater Sound's customer acquisition and retention methods.
 
Agency

Spotlight: Jean-Philippe Maheu, chief digital officer, Ogilvy North America

DMNews talks with Jean-Philippe Maheu about the effect of digital marketing on the industry and consumers.
 
Media/Circulation

An interview with Chet Kanojia, CEO of Navic Networks

Q: How is the rise of online video consumption influencing marketing?
 
 
Agency

DMNews talks with Becky Chidester, president of Wunderman New York

Q: What's the top priority for today's direct marketer? A: Marketing dollars and marketing activities are even more successful today. Something that we are building further capabilities around is integrated solutions.
 
Features

DMNews chats with Will Spivey, managing partner, Trone Inc.

Q: How does Trone operate its brand, public relations and direct marketing services under one roof?
 
 
Features

Spotlight

DMNews chats with Greg Zorthian, global circulation director, Financial Times
 
Features

DMNews chats with TPN's Bobbi Merkle

What market factors led TPN to create a convergence unit?
 
Agency

An interview with Trevor Kaufman, CEO of Schematic.

Associate editor Dianna Dilworth interviews Trevor Kaufman, CEO of Schematic. The company was recently aquired by WWP