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The Work

Hilton app synergizes corporate buzzword ROI

The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.
 
The Work

Agency friends spin to win office swag and aid charity

In advance of Marcus Thomas's planned 2012 move to a larger office space, the Cleveland-based marketing and PR firm got rid of 10-years worth of accumulated clutter in a creative way that also benefited the Akron Children's Hospital Fund.
 
The Work

Smartphone app unlocks interactive music content

To kick off the weeklong CMJ Music Marathon & Film Festival in New York City last October, Cantora Labs, a tech startup incubator and offshoot of label Cantora Records, hosted a two-day party to display its music technology offerings, including the SmartLounge app.
 
The Work

Restaurant gives drunk drivers a helping finger

TDA_Boulder's community service campaign for Colorado chain Hapa Sushi targeted parked cars throughout the Denver and Boulder neighborhoods where people most often go out on the town.
 
The Work

GE Instagram contest targets shutterbugs

General Electric Company (GE), with digital agency Mekanism, invited its Facebook fans to participate in a photo contest that used Apple's Instagram app.
 
The Work

Bing maps give personalized directions to closest clinic

Newcomers to the suburbs of north Seattle are sent individualized maps, using Microsoft Corp.'s Bing technology, with turn-by-turn directions from their respective doorsteps to the nearest of The Everett Clinic's more than two dozen locations.
 
The Work

Audubon releases virtual flock to engage birders online

"It's not your grandmother's Audubon" anymore. The nonprofit organization enlisted Goodby, Silverstein & Partners to create an engaging social birding contest.
 
The Work

Graphic tees raise money for famine relief

The premise behind BBH New York's "Good Shirts" campaign for UNICEF is simple: Buy a specially designed original T-shirt, and all the money from the purchase goes towards the charity's fundraising efforts to combat the current humanitarian crisis in the Horn of Africa.
 
The Work

Facebook app honors 10th anniversary of 9/11 attacks

Tied to a week of National Geographic Channel programming commemorating the 10th anniversary of the Sept. 11 attacks, the "Remembering 9/11" Facebook app allows users to share and reflect on their experiences via an interactive map.
 
The Work

Moms: 'It's YoCrunch time'

YoCrunch's first integrated marketing campaign has moms in its cross-hairs.
 
The Work

Taco Bell promotes MTV VMAs with 
QR codes on meal packages

Taco Bell teamed up with MTV Networks and mobile barcode developer Scanbuy to help customers "Feed The Beat" in the six weeks leading up to the channel's "Video Music Awards" show in August. Quick response (QR) codes printed on VMA-themed packaging, designed by Draftfcb, provided access to exclusive, sneak-peak music and video content on a mobile website.
 
The Work

Dodge sports 'golden ticket' strategy in scavenger hunt

The Chrysler Group launched a promotion in support of the 2012 Dodge Journey that offers consumers the opportunity to own one of the new luxury-crossover vehicles for free — if they can locate it, that is. Three Dodge Journey models have been positioned in discreet locations around the country. Clues to the automaker's hide-and-go-seek placement of the vehicles are offered both in digital and TV spots, as well as on Dodge's YouTube channel.
 
The Work

Eaton drives workspace lift

Power-management company Eaton Corp. sought to underscore its expertise in information technology through an integrated campaign that includes a "Space Lift" sweepstakes offering consumers a chance 
to win a customized package of Eaton products valued up to $10,000.
 
The Work

Glock uses silver anniversary as launch point 
for integrated marketing campaign

Pistol manufacturer Glock launched 
a 25th anniversary promotion with a new website, as well as print and digital ads featuring the well-known gun enthusiast R. Lee Ermey, aka "Gunny." An anniversary-themed sweepstakes, announced prominently on 
the site TeamGlock.com, offers consumers the chance 
to win a trip to the brand's birthplace and global headquarters in Austria.
 
The Work

T.G.I. Friday's urges Facebook fans to buy beers for friends

T.G.I Friday's, in a partnership with digital cash and incentive company CashStar, allows users to send their Facebook friends a beer in the form of an 
e-gift card, turning virtual goods into real goods.
 
The Work

FreePlay invades 7-Eleven TV

FreePlay Labs developed a third-person shooter game based on the popular graphic novel Cowboys & Aliens, which was released as a feature film on July 29. The game is available for users at a special promotional price of 99 cents through iTunes, and can be played on iPhone, iPad and iPod Touch devices that run iOS 
4.0 or higher.
 
The Work

Sharpie puts fans' creativity at center of 
back-to-school campaign

Sharpie combined a redesign of its website and packaging — as well as a launch of several new products — with a campaign that urges fans to "start something with Sharpie."
 
The Work

Carl's Jr. promotes coupons
 with Facebook robot game

Consumers who access the Carl's Jr. 
Facebook app can play a game called "Robot Death March" and qualify to win coupons for the quick service restaurant's hand-breaded chicken. The Facebook page also offers a $1 coupon to users who "like" the brand without playing the game.
 
The Work

Baby contest honors Giants

In honor of the San Francisco Giants' 2010 World Series championship, Comcast SportsNet (CSN) is offering a series of prizes to the expectant couple that has a child closest to the precise, nine-month anniversary of the final game's clinching pitch.
 
The Work

Jack Daniel's prompts consumers to design their own posters on Facebook page

As part of Jack Daniel's "Independence" campaign, consumers can visit the whiskey brand's Facebook page to design and download their own posters. Each user-generated piece is designed using one of 10 original designs as a template that sit at the heart of the campaign.
 
The Work

Dunkin' Donuts urges customers to get Dunk'd

As part of Dunkin' Donuts' Get Dunk'd campaign, New York metro-area customers can visit stores at select times to be eligible to win tickets to 
New York Mets and New York Yankees baseball games, as well as entry to amusement parks in New Jersey 
and Pennsylvania.
 
The Work

Oasis campaign prompts benefits

Oasis Grower Solutions, a horticulture and commercial greenhouse products brand, introduced Wedge Plus growing medium in April. The product decreases the usual 24-day root propagation period 
for poinsettias by five days.
 
The Work

Burger King directs viewers to tune in for free Whoppers

The minimalist campaign lives on DirecTV, where subscribers can tune in to channel 111 for a 
chance to earn free Whoppers simply by watching a channel whose only programming is a single-frame view of a Whopper and a countdown clock.
 
The Work

Zico connects Facebook pledge to a healthy and charitable lifestyle

Zico brand coconut water's latest campaign features NBA star Kevin Garnett and allows consumers to pledge, through Facebook, to live a more natural lifestyle. It offers to give away Zico to one lucky fan each day, but also to make a donation to the Challenged Athletes Foundation for each pledge.
 
The Work

Jell-O Pudding turns frowns into smiles with social media

Jell-O Pudding's "Pudding Face" campaign seeks to turn frowns upside down, both on consumers' faces and on their social media pages. The Kraft Foods brand will offer incentives to Twitter and Facebook users.
 
The Work

Hertz hypes travel giveaway

The Hertz Corp.'s global "The Gas and The Brake" campaign included a Getaway Giveaway in which US consumers could sign up for the chance to win a free weekend car rental. Hertz gave away one rental every hour for the first 100 hours of the campaign, which kicked off May 2, and one free rental every 100 hours after that until the campaign ended June 13.
 
The Work

California encourages tourists to 'Live Like 
a Californian'

Entrants to the California Travel & Tourism Commission's (CTTC) "Live Like a Californian" sweepstakes have the opportunity to win one of eight weekly grand prize trips to the Golden State to spend time with a celebrity who embodies California culture.
 
The Work

Facebook drives wishes

Make-A-Wish Foundation International's World Wish Day campaign celebrates the spirit of wish-granting for children with life-threatening medical conditions.
 
The Work

American Express gives cash for small business makeover

Each small business that enters American Express Open's "Big Break for Small Business" contest through May 20 received a $50 Facebook credit. Five winners will receive $20,000 and a trip to the social network's headquarters.
 
The Work

Kraft relies on Paula Deen for second 
recipe contest

Women who participate in Kraft Foods' "Real Women of Philadelphia" campaign can submit recipes over the course of eight weeks to qualify to win $25,000 and a number of other prizes.
 
The Work

Virgin America's videos elicit laughs

Virgin America created a series of videos that consumers can vote for and comment on via online social video forum Squabbler as part of its integrated "Breath of Fresh Airline" campaign. Each viewer who interacts with a video has a chance to win a plane ticket.
 
The Work

Puzzles engage commuters

New York-based accounting firm Marks Paneth & Shron wants commuters in the metro area to participate in the same problem solving it faces each day. Posters featuring brain teasers appear at stations throughout New York transit and as ads in regional publications.
 
The Work

Purex kicks off campaign for Complex Crystals

Purex, a detergent brand within Henkel's North American portfolio, promoted the launch of its crystal-based Purex Complete Crystals Softener product with an integrated campaign that asked consumers to "say goodbye to liquid."
 
The Work

Diet Dr Pepper and Yahoo team up in online 'hunt'

Diet Dr Pepper and Yahoo created an online scavenger hunt with a grand prize of $10,000 for a travel getaway. The "Hunt for the Unbelievable" sweepstakes tasks participants with locating and then virtually "capturing" a series of existing Diet Dr Pepper characters across Yahoo Web and mobile properties.
 
The Work

Denny's value shines

The Offer: Denny's "America's Diner is Always Open" campaign is the first creative collaboration between the national diner chain and its recently named agency of record, Gotham. Messaging will change each quarter in 2011 to highlight a new area of differentiation between Denny's and its competitors. The meat and potatoes of the first quarter's messaging is the value-driven $2-$4-$6-$8 deal currently running across all 1,600 restaurants.
 
The Work

MGM rolls out data-fueled loyalty program

MGM Resorts International launched a campaign promoting its revamped loyalty program, which offers four tiers of reward options based on customer behavior.
 
The Work

Big Brothers Big Sisters spurs donations in fundraising effort

Nonprofit Big Brothers Big Sisters of America, in partnership with The Ad Council, launched its "Start Something" campaign in January to coincide with National Mentoring Month.
 
The Work

MasterCard appeals to local fans

MasterCard targeted the Mexican-American community with the launch of its Club America Prepaid card. Cardholders earn points with each money transfer and are entered to win a series of sweepstakes related to Mexico City's soccer team, Club America.
 
The Work

Johnny Rockets celebrates 25 years

Johnny Rockets harkened back to its roots to kick off its June 2011 25th anniversary, launching the restaurant's "Celebrating the Originals" campaign in December. Those who purchase a meal during the celebration receive a guaranteed-winner scratch-off ticket that could reveal any number of prizes.
 
The Work

Arizona shows off its scenery

The Arizona Office of Tourism's "In One Word — Arizona" campaign directs potential tourists to its website, Arizonaguide.com, to explore vacation options, travel deals or request a visitor guide and monthly updates about travel in the state. The tourism group mails or e-mails the guide to recipients.
 
The Work

Carnival's 'bucket list' contest

Carnival Cruise Lines' "Hey America, Didja Ever" Facebook campaign provides adventure seekers the chance to win a free cruise and other prizes by documenting activities they'd like to accomplish.
 
The Work

Sephora syncs app, multilevel campaign

Sephora gave away a free sample of makeup for customers who downloaded its iPhone app that it launched in late October.
 
The Work

Sprint tries embedded video

Sprint targeted large construction companies with a campaign that highlighted how the telecommunication company's NextMail service could benefit their business.
 
The Work

Rewards found in shaving

The Art of Shaving's first national advertising campaign included print and outdoor spots, accompanied by direct mail pieces inviting customers to become part of the brand's Perfect Shave Rewards loyalty program.
 
Multichannel Retail/E-commerce

Glenfiddich celebrates its pioneering spirit

Single malt Scotch whisky maker Glenfiddich recently launched a campaign emphasizing the brand's pioneering spirit with the theme, "One Day You Will."
 
Digital

Lufthansa's 'Flavors of India' shows flights to India

Important Indian holidays fall in October and November, so Lufthansa introduced a campaign to celebrate Indian food.
 
Multichannel Retail/E-commerce

Jay-Z book takes unique tour

To promote the November 16 release of Jay-Z's autobiography, Decoded, Spiegel & Grau, a division of Random House, partnered with Bing and Droga5 for an interactive consumer campaign.
 
Digital

British Airways promotes 'face time'

Airline's campaign connects with small businesses using real-life essays and videos.
 
Direct Classic

BMW surprises pro golfers with mirror cling invite

Automaker's creative approach sets it apart from the tournament crowd to promote brand to 'influencers'
 
Digital

MetLife rallies football fans

Insurance company connects with sports fans using in-venue hub and digital channels.
 
Database Marketing/CRM

Huggies' 'Enjoy the Ride' CRM effort

Kimberly Clark hoped to provide moms the right information and offers at opportune times in her child's diapering journey by tracking behavioral data and responses across media channels and optimizing its messaging accordingly.
 
Database Marketing/CRM

Kodak stages 'Printervention'

Kodak tapped Deutsch New York to help it create two DRTV and DRDTV spots for its Kodak ESP 3250 printer, that highlighted a common complaint among consumers regarding the high cost and often short life of print cartridges.
 
Digital

Dickies shows off its tough, irreverent side

A customer segmentation study told Dickies it needed to change its messaging. A new strategy was developed to emphasize its heritage as an American brand to help consumers better engage with Dickies.
 
Multichannel Retail/E-commerce

Creative campaigns from DS Graphics, Sambazon, Webby Awards

Dimensional mailers from DS Graphics; Sambazon asks drinkers to Warrior-up; Tribal DDB helps Webby Awards triple its votes
 
Multichannel Retail/E-commerce

Creative campaigns from Aflac, Motorola, Subway

Aflac uses social media for UGC; Motorola takes "action" with ES400; Subway gives consumers Wake-up Call
 
 
Multichannel Retail/E-commerce

Creative campaigns from ESPN, Fox Soccer Channel, Captain Morgan

ESPN take the Masters on the road; Fox Soccer promotes World Cup with gaming; Captain Morgan turns 375-ish
 
Multichannel Retail/E-commerce

Creative campaigns from Twentieth Century Fox, PCH, SheKnows.com

Rosetta group creative director Dean Skinner weighs in on campaigns from Twentieth Century Fox, PCH and SheKnows.com.
 
Multichannel Retail/E-commerce

Creative campaigns from The Miami Heat, Dixie Bones, Zinio

Heat Fans show support for All-Star on WeWantWade.com; Dixie Bones celebrates restaurant openings with dimensional mail; Zinio's 5 for $5 Cinco de Mayo iPad campaign boosts subs.
 
Multichannel Retail/E-commerce

Creative campaigns from Massage Envy, Sub-Zero and Hoveround

Massage Envy builds list and helps fund Cure; Sub-Zero and Wolf use social, consumer-generated content to build brand online; Hoveround builds leads using e-mail, Web.
 
Multichannel Retail/E-commerce

Creative campaigns from UPS, SI, Bil-Jac

UPS highlights green shipping options; SI Swimsuit issue goes mobile; Bil-Jac dog food takes man's best friend social.
 
Direct Classic

The Work: Steaz, Chilton Memorial, KCSM

Steaz reaches out through mom blogger, Chilton Memorial tries variable data, KCSM tunes up awareness with direct mail.
 
Digital

Creative solutions from Kotex, Ubisoft, Volkswagen

Damion Sammarco, creative director for Kirshenbaum, Bond, Senecal & Partners, reviews direct marketing initiatives from Kotex, Ubisoft and Volkswagen
 
Direct Classic

Sir Speedy, Rosetta, VistaPrint creative

Sir Speedy and PIP use Vertis' technology for dimensional mailings; Rosetta uses augmented reality to make it snow; VistaPrint uses social media to promote sweepstakes
 
Direct Classic

Creative campaigns from Virtual Premise, Follet Software, Century Novelty

Virtual Premise looks for a lead-gen lift, Follet Software offers a free trial, Century Novelty reworks pay-per-click.
 
Direct Classic

Creative campaigns from Zpizza, American Airlines, Huggies

Zpizza promotes loyalty program, American Airlines reaches out to businesses and Huggies engages mom bloggers.
 
Direct Classic

Creative solutions from Hargray, DMA and CollegeAmerica

Hargray uses direct mail for holiday campaign; DMA gets personal with show attendees; CollegeAmerica geotargets prospective students
 
Direct Classic

Creative solutions from Backroads, Lego, Qdoba

Direct mail campaign from travel company Backroads, Lego's search effort with iCrossing, Qdoba uses mobile to drive loyalty
 
Multichannel Retail/E-commerce

Creative solutions from Stanford Alpine Chalet, Pioneer, Karmaloop

Stanford Alpine Chalet uses e-mail to keep a full house; Pioneer Electronics sounds off on forums; Karmaloop adds video
 
Digital

Creative solutions from H&R Block, PRSA, Cole Haan

From DMNews' special search issue, check out campaigns from H&R Block, the Public Relations Society of America and Cole Haan
 
Multichannel Retail/E-commerce

Creative solutions from New England Lincoln Mercury Dealers, Camelback Resort, InStyler

Keith Loell, executive creative director at Draftfcb, on New England Lincoln Mercury Dealers' "Follow Me to Bliss" push, Camelback Mountain Resort's postcards and InStyler's affiliate marketing.
 
Multichannel Retail/E-commerce

Creative solutions from Supershoes.com, Rubbermaid, Inkubook

Julie Petroski, VP, group creative director at Targetbase talks about the latest campaigns from Supershoes.com, Rubbermaid and Inkubook
 
Multichannel Retail/E-commerce

Creative solutions from Doritos, Club ABC Tours, Meg Whitman

Pete Barry, senior copywriter at Digitas Health, offers opinions on new campaigns from Doritos, Club ABC Tours and Meg Whitman
 
Multichannel Retail/E-commerce

Showcasing creative solutions

L. Scott Neumann, SVP and executive creative director at Wunderman, weighs in on campaigns from Juicy Couture, All American Pet Brands and National Trust for Historic Preservation.
 
Multichannel Retail/E-commerce

Creative solutions from Rail Europe, LL Bean, Sprinkler Warehouse

Organic's group creative director Sacha Reeb discusses recent campaigns from Rail Europe, LL Bean and Sprinkler Warehouse
 
Digital

Creative solutions from RedStamp.com, Tourism Ireland

Sub Rosa chief creative Michael Ventura shares thoughts on RedStamp.com's social media campaign and Tourism Ireland's direct mail piece.
 
Multichannel Retail/E-commerce

Creative solutions from TW Telecom, Bibby Financial, Monsanto

See what Nicholas Plat, ECD at Rapp, thinks of TW Telecom's integrated IT software campaign, Bibby Financial Services' Facebook campaign, and Mansato's "Cotton Community" social network
 
Direct Classic

Creative campaigns from Cinnabon, The Room Place and Progress Energy

Hear what Will Payovich, director of creative services at Euro RSCG Chicago, thinks of recent campaigns from Cinnabon, furntiture store company The RoomPlace and Progress Energy.
 
Database Marketing/CRM

Creative campaigns from Carolines on Broadway, Commonwealth Financial, Danner Shoe

Hear what Joel Tretin, group creative director at Ogilvy, thinks of digital CRM efforst from Carolines on Broadway, Commonwealth Financial Group and Danner Shoe Manufacturing Co.
 
Digital

Creative solutions from Shawan Downs, Gerber, Kodak

Hear what Julie Petroski, VP, group creative director at Targetbase, thinks of Shawan Downs' promotional effort for its Steeplechase, Gerber's "Start healthy, stay healthy pledge" campaign, and Kodak's "ScanMate/What's in your inbox?" campaign.
 
Direct Classic

Creative campaigns from Redhook, Western Union, WEL Foundation

Find out what Norm Alger, VP/director, creative, Digitas Health, thinks of RedHook's "Liquid Goodness" campaign, Western Union's Chines New Year effort, and Wesley Enhanced Living Foundation's direct mail call for donations.
 
Digital

Creative campaigns from the NFL, Club Med and Grout Medic

Find out what Gene Lewis, partner and creative director at Digital Pulp, thinks of the NFL's War Rooms site, Club Med's Insider interactive community, and Grout Medic's direct mail piece encouraging restoration over replacement.
 
Multichannel Retail/E-commerce

Showcasing creative campaigns from KCSM-FM, Sage FAS and National Breast Cancer Foundation

California radio station wears donations on its sleeve; Sage FAS capitalizes with direct mail, segmentation; National Breast Cancer Foundation taps into online chatter to revamp social community.
 
 
 
 
 
 
 
 
 
 
 
 
 
Multichannel Retail/E-commerce

Creative campaigns from the NHL, Lane Bryant and SmartyPig

National Hockey League's customized catalog covers win; Lane Bryant mobile effort rings true; Online savings program SmartyPig.
 
Multichannel Retail/E-commerce

Creative campaigns from Universal Orlando, Figi's and California Tortilla

Mobile aids in chilling fun for Universal Orlando Resort; Personalized recommendations give the gift of sales for Figi's and California Tortilla sees fast results from social networking.
 
Multichannel Retail/E-commerce

Creative solutions from Clearview Mall, Cornell Univ., and Little League Baseball and Softball

Results are ducky for Clearview Mall's direct mail coupons; Cornell University's multimedia approach captures attention of executives; and Little League Baseball and Softball's video Web site is a home run with coaches.
 
Multichannel Retail/E-commerce

Creative solutions from Wellpoint, AstraZeneca and Wet International Inc.

Wellpoint's dimensional mailer targets health benefits managers; direct mail unlocks protected Internet resources for AstraZeneca; and Wet International's digital campaign gets personal.
 
Multichannel Retail/E-commerce

Creative solutions from Red Roof Inn, Kreg Tool and American Airlines

Red Roof Inn goes a little bit country; DRTV spot builds results for Kreg Tool; and American Airlines Credit Union reaches out to far away members.