Drinks depend on digital

Kevin McKeefery April 03, 2009

Non-carbonated beverages face fierce competition in the grocery store — which marketers combat by engaging consumers online
 

Dress up kids' campaigns

Bryan Yurcan March 30, 2009

The market for children's clothing is still holding steady, but it carries its own challenges: competition and changing customers.
 

A marketer's lesson plan

Nathan Golia March 16, 2009

Targeting teachers can be difficult, because they are rarely at their desks. Here are some of the methods that work best for marketers
 

OTC drugs head online

Jonathan Mack March 06, 2009

TV spend still rules, but direct marketing efforts, particularly digital, have gained an increasing share of OTC drug advertising budgets
 

Nonprofits marketing direct to donors

Chantal Todé March 02, 2009

As tight budgets squeeze nonprofits, integration between online and offline efforts has moved to the fundraising forefront
 

Marketing to moms

Lynne Miller February 23, 2009

Word-of-mouth marketing, both online and off, serves as a way to understand and reach mothers with tremendous spending power
 

Trust is the best policy for insurance marketing

Nathan Golia February 16, 2009

A wary public means life insurance marketers must focus on building customer relationships to spread their need-based message
 

Financial services marketers must restore trust

Pamela Oldham February 06, 2009

Experts say marketers of financial services and products must work hard to regain the confidence of small business owners
 

Mailing out vacations

Jonathan Mack February 02, 2009

With marketing budgets dwindling, the direct mail channel is still a valuable opportunity for travel and tourism marketers.
 

Drive auto sales online

Bryan Yurcan January 26, 2009

You'll still see plenty of car commercials on TV and ads in print, but automakers are poised to invest more on the Web, say experts.
 
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