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Sectors

Law firm Collins & Lacy seeks to build on statewide expansion with 'marketing passion'

South Carolina-based business law firm Collins & Lacy went from a boutique firm to having a statewide presence. The key to this expansion was management's decision to invest in a marketing department, which had previously left communications to its attorneys.
 
Database Marketing/CRM

VitalSmarts focuses on 
CRM and client acquisition

Corporate training company VitalSmarts uses its "Awareness Team" to spread the word about the brand's professional training products through social media, and the company also relies heavily on word-of-mouth referrals it obtains through free distribution of some of its best-selling books at trade shows and executive briefings.
 
Agency

Hacker Group specializes 
according to client needs

Hacker Group hires individuals who are experts in a particular discipline instead of expecting its employees to be experts in strategizing across all channels. A focus on bottom-line metrics allows the company 
to "get to know" its clients' businesses and determine what discipline would be the best fit, said Jill Kaufman, 
VP of account services.
 
News

Pozen builds marketing team as it preps drugs for market

Pharmaceutical company Pozen is building its marketing staff and soliciting digital advice from industry leaders despite being in the long process of readying products for the consumer market.
 
Multichannel Retail/E-commerce

USPS streamlines management

Shortly after taking office as Postmaster General in late 2010, Patrick Donahoe reduced the number of his top-level lieutenants to seven. His predecessor, Jack Potter, had nine senior officers on his executive committee.
 
News

Car maintenance 
company takes 
DRTV into high gear

Automobile maintenance company CarMD.com Corp. has boosted its investment in DRTV in recent years, bolstering its strategy of relying on data in its marketing.
 
News

HP graphics unit promotes print through multichannel

Hewlett-Packard Development Co. does not limit marketing for its Graphics Solutions Business to just print advertising. The unit uses a range of marketing strategies and techniques in print, online and through the mail to reach potential customers around the world and keep in touch with existing customers.
 
News

Pitney Bowes launches unit to improve marketing efficiency 


Pitney Bowes launched its marketing global services division last December to better support its individual business units, which each have their own marketing team.
 
News

PRC guides Postal Service through challenging times

The Postal Regulatory
 Commission was created by the Postal Accountability and 
Enhancement Act of 2006 as the successor to the Postal Rate Commission, with the goal of strengthening
oversight of the USPS.
 
Multichannel Retail/E-commerce

Hoover's marketing team
responds to analytics

B-to-b information provider Hoover's has used end-to-end metrics to align its marketing department to help drive sales.
 
Multichannel Retail/E-commerce

Eloqua creates new social media jobs

Eloqua, a Washington, DC-based marketing software company,credits its marketing team for driving a large portion of this growth, including sourcing 60% of new business in 2010.
 
Features

CardFlex direct response units set for quick action

CardFlex, a b-to-b company that provides transaction processing services and payment technologies, conducts the majority of its lead generation work through its in-house direct response marketing unit.
 
Multichannel Retail/E-commerce

Queensboro Shirt Co. finds digital a good fit

The Queensboro Shirt Co., launched by founder and president Fred Meyers in the late 1970s, recently launched two new direct sales channels: an iPhone application and a storefront web platform.
 
Features

Org Chart: Children's Miracle Network's agency-style direct marketing

The Children's Miracle Network runs a direct marketing group for its affiliated hospitals. The group is comprised of six branches and is "operated more like a direct marketing agency," said Robert Banner, VP of direct marketing at the nonprofit.
 
Features

Org Chart: EMusic Rewards membership

Subscription-based music club eMusic organizes its marketing efforts — and its marketing and business development chart — to emphasize its benefits for members.