The 3 Gifts of Content Marketing

Content Marketing

The 3 Gifts of Content Marketing

Content brings dialogue, emotion, and relevance to the brand-customer relationship.

Today's Marketing Agency Must Be a Driving Force

Agency

Today's Marketing Agency Must Be a Driving Force

15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.

Metrics That Measure Up

Multichannel Marketing

Metrics That Measure Up

Experts reveal which metrics matter most for six marketing channels.

Voting on the Right Marketing Metrics

Digital Marketing

Voting on the Right Marketing Metrics

Digital marketing strategists created a winning campaign for Virginia's Democratic gubernatorial candidate, Terry McAuliffe.

New Dimensions in Customer Analytics

Digital Marketing

New Dimensions in Customer Analytics

Marketers at Expedia's Egencia, FreshDirect, and MasterCard explain what it takes to adopt today's more customer-centric analytics.

Q&A: Peter Fader, Codirector, Wharton Customer Analytics Initiative

Data/Analytics

Q&A: Peter Fader, Codirector, Wharton Customer Analytics Initiative

The Wharton Customer Analytics Initiative matches global companies overflowing with untapped customer data to the academic world's top analytics researchers.

One Cataloger's Dim Prospects for Mail Volumes

Postal

One Cataloger's Dim Prospects for Mail Volumes

Experienced direct mailers and catalogers enter a new year with well-defined strategies and cutoffs for their house file and prospect mailings.

Mailers Prepare to Turn Down the Volume

Direct Mail

Mailers Prepare to Turn Down the Volume

USPS's five-year plan is built on forecasts of 3% volume declines, but this year's huge rate increase has direct mailers and catalogers talking double-digit cuts in mailings.

Mobile Steers Multichannel Marketing

Mobile Marketing

Mobile Steers Multichannel Marketing

Marketers are revving up their multichannel marketing efforts by putting mobile in the driver's seat.

Email: What Should Marketers Expect in 2014?

Email Marketing

Email: What Should Marketers Expect in 2014?

Jeannette Kocsis, EVP of digital engagement at The Agency Inside Harte-Hanks, shares three email marketing issues she believes marketers should brace for this year.

Email Marketing Jockeys for Relevance

Email Marketing

Email Marketing Jockeys for Relevance

Long the odds-on favorite, email is now essential to winning marketing's omnichannel superfecta.

How the Cookie Crumbles

Privacy

How the Cookie Crumbles

Privacy is a topic that's on everyone's mind. But some say it has less to do with data management platforms and more to do with certain anxieties in the industry.

Is Data Management an Oxymoron?

Data/Analytics

Is Data Management an Oxymoron?

Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.

Got Game?

Features

Got Game?

Here are 40 winning marketers who do. Meet the winners of the 2013 Direct Marketing News 40 Under 40 Awards.

Marketing's Next Big Move

Roundtables

Marketing's Next Big Move

Reaching the right prospects at the right time is integral to marketing and sales performance. Here's how to shorten the distance between a dream account and a signed account.

5 Myths of Behavioral Targeting

Data/Analytics

5 Myths of Behavioral Targeting

Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.

A Chevy Dealer Speeds Up the 7-Year Itch

Data/Analytics

A Chevy Dealer Speeds Up the 7-Year Itch

Friendly Chevrolet in Fridley, MN combines the one-to-one personalization of retail together with the detailed customer intelligence provided by behavior targeting.

Q&A: Sherrill Mane, SVP of research, analytics, and measurement, IAB

Direct Response

Q&A: Sherrill Mane, SVP of research, analytics, and measurement, IAB

The IAB's Sherrill Main talks attribution models, word of mouth, and the questions marketers need to be asking themselves.

(In)direct Response

Direct Response

(In)direct Response

Consumers' paths to purchase have become more circuitous, so direct response marketers must find ways to stay in step along that winding road.

Q&A: Jon Arnold, principal, J Arnold & Associates

Marketing Strategy

Q&A: Jon Arnold, principal, J Arnold & Associates

The customer service expert talks about the vital need for collaboration between marketing and sales.

How Marketers Can Better Serve the Customer

Marketing Strategy

How Marketers Can Better Serve the Customer

Shredding the barrier between customer service and marketing can create powerful results.

Bank of America Merrill Lynch's Bullish Content Strategy

Content Marketing

Bank of America Merrill Lynch's Bullish Content Strategy

One of the challenges that a financial services institution faces with its content marketing is that topics are often arcane and dry.

3 Things Every Content Marketer Better Know

Content Marketing

3 Things Every Content Marketer Better Know

As customers' buying habits continue to change, content marketing strategies need to evolve, as well.

The Evolution of Marketing

Agency

The Evolution of Marketing

Marketing is changing. Fifteen top agency leaders share how the role of the agency is changing along with it.

Stepping Up to Big Ticket Sales

Data/Analytics

Stepping Up to Big Ticket Sales

To strategically get the attention of potential customers and coax them down the sales funnel, Carlisle Wide Plank Floors teamed up with digital marketing firm Overdrive Interactive.

Let Data Take the Lead

Data/Analytics

Let Data Take the Lead

Data and analytics help marketers find their lead generation rhythm.

Q&A: Jay Wright, VP of business development, Qualcomm

Mobile Marketing

Q&A: Jay Wright, VP of business development, Qualcomm

Direct Marketing News met recently with Jay Wright in hopes of learning all that Qualcomm has in store for mobile marketers.

Locating the Mobile Customer

Mobile Marketing

Locating the Mobile Customer

Location-based mobile campaigns have evolved beyond handheld regional media buys and can now deliver personalized appeals to areas the size of a parking lot.

New England Patriots' Analytics Team Scores With Fans

Data/Analytics

New England Patriots' Analytics Team Scores With Fans

The New England Patriots is committed to aggressive and innovative data analytics to bolster the connection between the Patriots and its fans.

Let Data Be Your Guide

Data/Analytics

Let Data Be Your Guide

Three areas of customer analytics that have the biggest impact on marketing results.

Q&A: Darryl Walter, director of membership & conferences, The Wildlife Society

Direct Mail

Q&A: Darryl Walter, director of membership & conferences, The Wildlife Society

The Wildlife Society shares its direct mail strategies.

Direct Mail, Evolved

Direct Mail

Direct Mail, Evolved

10 ways to keep printed communications relevant to multichannel customers.

3 Ways to Leverage Social Media Marketing

Social Media

3 Ways to Leverage Social Media Marketing

Use these tips to ensure your B2B social campaign engages.

Social Marketing Means Business

Social Media

Social Marketing Means Business

B2C companies aren't the only ones using social marketing to build customer engagement. B2B firms are using it as a part of the sales funnel.

Caples: Courage Inspires Creativity

Caples Awards

Caples: Courage Inspires Creativity

The 2012 Caples Courageous Summit & Reveal celebrated the most courageous direct marketing campaigns from across the globe.

The Skinny on Optimization

Mobile Marketing

The Skinny on Optimization

Optimizing emails for viewing on cell phones may sound a little scary. But fear not, marketers, the problem may not be as daunting as imagined.

Marketers Lag Customers' Mobile Email Adoption

Email Marketing

Marketers Lag Customers' Mobile Email Adoption

Finding the resources and executing a sound mobile email strategy has become a marketing priority.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...