30 direct marketers under 30
30 direct marketers under 30
Sam Alexander, CMO, SkinCareRx, SkinBotanica, Apothica
When Sam Alexander, the creative marketing force at SkinCareRx and its partners SkinBotanica and Apolothica, joined the company more than three years ago, he oversaw one employee. Now, he manages several teams and dozens of staff members as the company's chief marketer.
Alexander has created the company's marketing department and various direct marketing efforts, including e-mail, search marketing, social media and substantial direct mail initiatives. The marketer has seen an increase in search engine conversions and traffic and a 120% increase in e-mail marketing revenue. Alexander also helped to create a multi-portal e-commerce system for SkinCareRx, Apothica and SkinBotanica.
Praised by colleagues for his ability to think outside the box, Alexander was awarded a 2009 company award for outstanding dedication and work.
Alexander previously worked as VP of marketing for SkinCareRx, SkinBotanica and Apothica, marketing director for SkinCareRx and merchandising manager for SonicScrubbers. He is a graduate of Brigham Young University.
Gina Alshuler, SVP of account services, Rauxa Direct
When Gina Alshuler took a job as a receptionist at Rauxa Direct in 2001, she wasn't expecting to become a senior executive at the company. The University of San Diego graduate had plans to go to Washington, DC and work in politics.
However, the new agency offered Alshuler a place to shine. In nine years, she has gone from answering phones for a company with a dozen employees to leading a $30 million business and managing 75 staff members.
Alshuler was instrumental in the firm's growth. Working her way from receptionist to assisting Rauxa founder and CEO Jill Gwaltney, Alshuler was key to bringing in new business. She was quickly promoted to junior account executive, and then upgraded to senior account executive in charge of major accounts. Later, she became an account supervisor, adding strategic direction to her account responsibilities, on the way to becoming an SVP. She is credited with revamping the New York office's creative department to run more efficiently. Her system was implemented at Rauxa's three other offices.
As SVP of account services, Alshuler manages the sales teams of the agency's four offices. In addition, she works with the new business teams to help them bring in and close new accounts.
Keane Angle, associate digital strategist, Colangelo Synergy Marketing
Just two years out of college, Keane Angle has demonstrated entrepreneurial ability both on the job and in his personal endeavors. As an associate digital strategist at Colangelo Synergy Marketing, he has co-created and launched successful market research, operational management and social media programs. He is responsible for creating innovative digital marketing initiatives for brands such as Diageo, Unilever and Church & Dwight.
Beyond Colangelo, he maintains the blog KeaneAngle.com, which includes artwork and marketing observances, as well as clothing e-commerce site ALittleBitWeird.com, where he is in charge of all design, development and optimization, as well as marketing strategy.
Angle is also in the process of building a collaborative research database that will function as a source of information about young adult males across the country. He plans to maintain the site so that it can be cross-referenced with existing sources to provide an in-depth look at young men as a consumer group.
Julie Bailey, associate director, Digitas
Julie Bailey is wise beyond her years and a natural leader, according to those who work with her. “I am an SVP 20 years her senior, and I would work for her and know many who feel the same way,” says John Robinson, SVP and creative director at Digitas, who nominated her.
Bailey handles both client management and strategic planning, and gets involved across all capabilities in that role: marketing, creative, technology, account planning and media.
Robinson says Bailey is loved by clients for her intelligence, insight, ideas and speed in getting things done. She recently led rebranding for the b-to-b division of a major financial services company, orchestrating the day-to-day efforts among four agencies working for the client. She also recently created an online magazine and a social forum for a grocery store that was launched this year.
Andrea Bass, account supervisor, Hawkeye
Hawkeye's Andrea Bass has managed more than 200 campaigns for clients, with elements including direct mail, e-mail, SMS and Web marketing. She helped the company develop a strategic plan for Alltel Wireless's “My Circle” effort garnered a 14% response rate. She helped the company develop a strategic plan for My Circle, including determining the best consumer touch strategies. She also identified alternative channel opportunities and established quarterly goals for Alltel.
In addition, colleagues praised Bass for her work on Alltel's launch of the Dish Network Satellite TV and DSL services, which led to increased ROI.
Bass came up through the ranks, previously serving as account coordinator, account executive and senior account executive at Hawkeye. Her colleagues praise her for fresh thinking, an open mind and proven leadership ability.