30 direct marketers under 30
30 direct marketers under 30
Melissa Fernandez, account executive, AmeriList
AmeriList's Melissa Fernandez is credited with helping to push her company forward on the mobile and e-mail marketing fronts.
She has launched the company's Mobile Interactive Marketing Division, and landed the largest client in the company's history, Madison Square Garden. Fernandez also helped to improve the company's e-mail marketing division.
Serving as account executive at the consumer and business-to-business mailing list company, she is also responsible for training her fellow employees.
A 2003 graduate of Manhattan College, Fernandez is also a member of Advertising Women of New York, New York Women in Communications and the National Society of Hispanic MBAs. Her colleagues describe her as always willing to go the extra mile for clients and praise her for staying on top of industry trends.
Micah Johnson, CEO, Chief Ingredient
Not many people start two businesses before turning 30, much less do it without any startup capital. Micah Johnson has done both and is still just 28.
As founder and head of Chief Ingredient, Johnson oversees the agency's capabilities, which include research, strategy development and data analysis.
He also founded GigTide.com, a résumé-building and tracking service that serves the human resources industry. His marketing and operational savvy are rooted in past positions as VP of strategy and creative at Juice Media and director of operations at Knowledge Marketing prior to that.
Johnson's Web-savvy approach to marketing dates back to his late teens, when he was a Web designer for Web development firm Esultants.
Julie Nielsen, director of strategy and product, Appssavvy
Julie Nielsen works at the forefront of digital marketing at Appssavvy, where she serves as director of strategy and product. She joined the agency at its inception, first serving as director of client strategy. She also worked with the agency's founders to build a direct sales team for social media companies. In two years at appssavvy, she has helped to create three new departments – sales planning, account management, and partner development.
Her colleagues describe her as an individual who, at a time when others are struggling to understand social media, guides them knowingly through it. Under Nielsen's watch, Appssavvy has executed more than 125 campaigns in the past year. These efforts include Huggies “Enjoy Your Rewards” campaign, Purina's “Mighty Dog Nation” effort and Coca-Cola's “Pick Your Five” initiative. She's also supported brands including Lexus, Oakley, Adidas, Doritos, TBS and Sobieski Vodka.
Nielsen also padded her speaker's résumé in 2009, appearing at conferences including Web 3.0.
Nielsen previously worked as an account executive for Omnicom direct marketing agency Unit 7 and as an associate for sales and partner marketing at Freewebs.com. She is a 2005 graduate of the University of Iowa.
Justin Premick, director of education marketing, AWeber Communications
Justin Premick has earned his stripes as an integral part of AWeber Communications' marketing team. In the process, he has also earned a reputation as a thought leader in the e-mail marketing industry.
Premick manages AWeber's education marketing team, overseeing a six-person staff. He also oversees the scheduling and posting of all content on AWeber's educational blog, which has more than 25,000 subscribers. Premick has also published educational videos on the company's YouTube channel and represented AWeber at national conferences.
Meanwhile, the Miami University of Ohio graduate has made a name for himself with his work on educational webinars, training videos and the company's blog. Premick has also shared his views on social networking sites including Twitter, Facebook and LinkedIn, with an emphasis on responsible e-mail marketing strategies and tactics.
His work helped the company increase its subscriber base from 30,000 in 2008 to more than 75,000 followers in 2010. Premick previously worked as an education marketing manager and customer solutions specialist at AWeber.
Alex Rampell, cofounder and CEO, TrialPay
Alex Rampell was an entrepreneur literally from his childhood, developing a screensaver program at age 10.
He founded TrialPay in 2006 as an alternative e-commerce payment method. The company added 2,000 merchants, including McAfee, Skype, Zagat and The New York Times to its roster in its first year. TrialPay currently boasts 40 million users and 7,500 merchant partners, including Gap, Home Depot, Discover, Match.com, Apple, American Express Corp. and Blockbuster.
Rampell recently demonstrated his leadership ability by spearheading a cause effort that raised more than $55,000 for the American Cancer Society. “The Big Bundle” effort leveraged relationships with TrialPay's network of partners and enticed consumers to buy a bundle of products for $30. In the process, TrialPay received more than $700 worth of products and services from participating companies, including Papa John's, Hotels.com and 1-800-Flowers.com.
Rampell previously served as CEO of Rampell Software and co-founder of FraudEliminator. TrialPay was named one of the San Francisco Business Times' best places to work last March, and Rampell was named one of the Silicon Valley/San Jose Business Journal's top 40 Under 40 for 2009.