Email Advantage: Make Data and Targeting Work for You
Thursday, June 14, 2012 | 11:30 a.m. - 5:30 p.m. ET / 8:30 a.m. - 2:30 p.m. PT
Jenn McMillen, VP of Loyalty & CRM, GameStop
Jenn McMillen is the division VP of loyalty and CRM at GameStop, a $10 billion international retailer headquartered in the DFW Metroplex, and the architect of GameStop's award winning loyalty program, PowerUp Rewards. Jenn is a multichannel retail and relationship marketing expert who generates millions of dollars in revenue by getting customers through the door (real and virtual), increasing average ticket size, and building customer relationships to grow share of wallet. Her core areas of expertise are in CRM, database marketing, targeted direct marketing, creation and hands-on management of customer programs, quantitative measurement, and modeling/analytics.
Jay Jhun,
Director of Strategic Services, BrightWave Marketing
Jay Jhun, director of strategic services, helps guide the strategic vision for BrightWave Marketing's key clients which include AGCO, Chick-fil-A, Cox Business and other top tier brands. In addition to his work in email marketing, Jhun has worked across web, social media and mobile for brands including: United Parcel Service, The Hershey Company, Food Lion, Logitech, Nationwide Insurance, GameTap, and Ruth's Chris Steak House.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
