Virtual Event: Featured Speakers

Email Advantage: Make Data and Targeting Work for You
Thursday, June 14, 2012 | 11:30 a.m. - 5:30 p.m. ET / 8:30 a.m. - 2:30 p.m. PT

Jenn McMillen, VP of Loyalty & CRM, GameStop

Jenn McMillen is the division VP of loyalty and CRM at GameStop, a $10 billion international retailer headquartered in the DFW Metroplex, and the architect of GameStop's award winning loyalty program, PowerUp Rewards. Jenn is a multichannel retail and relationship marketing expert who generates millions of dollars in revenue by getting customers through the door (real and virtual), increasing average ticket size, and building customer relationships to grow share of wallet. Her core areas of expertise are in CRM, database marketing, targeted direct marketing, creation and hands-on management of customer programs, quantitative measurement, and modeling/analytics.

Jay Jhun,
Director of Strategic Services, BrightWave Marketing

Jay Jhun, director of strategic services, helps guide the strategic vision for BrightWave Marketing's key clients which include AGCO, Chick-fil-A, Cox Business and other top tier brands. In addition to his work in email marketing, Jhun has worked across web, social media and mobile for brands including: United Parcel Service, The Hershey Company, Food Lion, Logitech, Nationwide Insurance, GameTap, and Ruth's Chris Steak House.

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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